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Windows Phone doubles market share in Europe, 1% behind iOS in Germany

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Interesting. To what can we attribute this success, relative to other regions? I tend to think of the US as Microsoft's primary success market, but perhaps they're simply being suffocated by iOS there (Apple's primary market is also the US).
more affordable handsets, perhaps? Nokia tends to cover a wide spectrum of product pricing
 
Mh, I should read more mobile threads because I didn't know market share in Germany is not even 10% for iOS. Definitely felt different.
Go us I guess.
 

jagowar

Member
The 52x line is the real reason for this but its still an amazing value. Wish it was available on more carriers in the US and windows phone runs really well on low spec hardware.

Personally if one was available on sprint I would recommend everybody in my family get one.... they all currently have low spec android 2.x phones and android is horrible for them.
 
It's exactly the issue. Are they being bought for their price or their quality? The kind of consumers you attract matters when you desperately need traction.

I assume the strategy is to sell some initially for the price, but have that branch out extensively due to word-of-mouth in regards to the quality.
 

Funky Papa

FUNK-Y-PPA-4
Companies stopped subsidising handsets to compete on rates.

As a result high end phones took a hit - android wide price range is clearly winning here. Huawei is becoming big here for this reason.

Carriers esentially annihilated iOS just as it was taking off. The iPhone was kind of a status symbol that you could get for "free" and quickly became popular, but as soon as they stopped subsidising it, people dropped it like a bad habit.

Meanwhile, Samsung keeps making a killing with its shitass Galaxy mini.
 

ameratsu

Member
I've read that German consumers are very price sensitive when making purchases. I wonder if their recent success simply has to do with better prices than their competitors.
 

Easy_D

never left the stone age
Great! Maybe now the biggest bank in Sweden will see it fit to publish an application for the damn thing!
 
I live in Germany and I got a Lumia 520 as my first smartphone. I love it so far, the OS is so smooth. It has been a great complement for my Ps Vita.
 

dLMN8R

Member
What about profits? Or is this just a charity program from Microsoft?

Please don't look up profits for Android manufacturers (other than Samsung). It might spark your cognitive dissonance.

It's exactly the issue. Are they being bought for their price or their quality? The kind of consumers you attract matters when you desperately need traction.
It doesn't matter to the health of the platform if someone buys a cheap Windows Phone, because unlike similarly-priced cheap Android phones (or even non-flagship Android phones costing $200-300 off-contract), the Lumia 520 is actually an amazing, almost entirely-uncompromised device.


The interface works smoothly and never slows down, there's no bloatware crapping it up, it has offline maps and turn-by-turn navigation built in, supports hundreds of Xbox-certified games, has a good screen, etc. Only real weakness is the camera and lack of a flash on the sub-$100 520.
 

Funky Papa

FUNK-Y-PPA-4
Finally talked to someone who owns a S4 Mini.

It's his first smartphone and he absolutely adores it.

I had to hide my utter contempt for that ugly thing.

I can pretty much guarantee you It'll rot out in a couple of months and he'll hate it forever.

I swear to god that thing has an expiration date.

Edit: The S4 Mini is actually rather passable and has some grunt. The previous Minis, however... Good grief.
 

Milchjon

Member
Edit: The S4 Mini is actually rather passable and has some grunt. The previous Minis, however... Good grief.

It's still impressively ugly. I swear someone at Samsung hates aesthetics.

Of course it doesn't help that this dude has like 15 widgets installed. Google should really implement some design guidelines for those.
 

kharma45

Member
The interface works smoothly and never slows down, there's no bloatware crapping it up, it has offline maps and turn-by-turn navigation built in, supports hundreds of Xbox-certified games, has a good screen, etc. Only real weakness is the camera and lack of a flash on the sub-$100 520.

The 520 is so cheap you could almost buy it just to use the sat nav and as a music player when you stick an SD card in.
 
I live in Japan and use an iPhone 5 here, but for traveling I could not find a good inexpensive Android phone, so I went ahead and got a 520. Great unlocked phone for an unbelievable price. In fact, if someone wants an iPod touch-like device I'd recommend just getting a 520 device since its much cheaper than the cheapest iPod touch and just as good
 

kharma45

Member
It's still 150+ € in Germany.

I hate reading all these "Lumia 520 for $80!!!" posts everywhere. :p

It was £60 here for a while but I think around £80 is the going rate now as a PAYG upgrade or £105 buying an unlocked one outright.

The US prices are crazy, the 520/521 when it goes for $80 is a fucking steal. Handy for the situations I mentioned or even as a drunk phone, one to take out when you're on the lash so if you drop or lose it at least it's not your good phone.
 

Zhuk86

Banned
WP8 is a great OS and is very deserving of increased success in the marketplace. To crack the US on price will be difficult because the phones are so heavily subsidised and the US is so much about mindshare rather than features or quality, hopefully with Microsoft buying Nokia this will help transform windows phones usage in that market.
 
I live in Japan and use an iPhone 5 here, but for traveling I could not find a good inexpensive Android phone, so I went ahead and go a 520. Great unlocked phone for an unbelievable price. In fact, if someone wants an iPod touch-like device I'd recommend just getting a 520 device since its much cheaper than the cheapest iPod touch and just as good

this is exactly what my pops did. His HDD zune finally died out, and needed a new mp3 player. Bought a 520 and a 64gb sd card
 
If they're losing money on them to gain marketshare they won't be able to do it for long, so it's relevant.

Microsoft is already making billions a year on Android patents (probably over $850M this year and growing exponentially). As long as Android devices keep selling they essentially have an unlimited war chest to spend on the mobile market.
 
D

Deleted member 1235

Unconfirmed Member
why isn't MS making a really strong play for the corporate market? it seems like a no brainer. Blackberry is choking horribly and MS could try and grab that entire market with close Exchange integration.
 

kharma45

Member
why isn't MS making a really strong play for the corporate market? it seems like a no brainer. Blackberry is choking horribly and MS could try and grab that entire market with close Exchange integration.

Who is to say they aren't? I've seen a good few articles of businesses changing to Windows Phone from BB for their work devices.
 

Irminsul

Member
I don't think the comparison of Windows Phone with iOS is particularly interesting – after all, we're talking about the months prior to a new iPhone. Still, it's probably the rather inexpensive phones helping MS here. And the Nokia brand in Germany. I'm eager to know what'll happen when the brand vanishes.

It's funny that the UK is the European country that's most similar to the US, just like on the gaming side.

Could the rather small market share of iOS in Europe have something to do with Europeans preferring to buy smartphones off contract? Because the iPhone is fucking expensive without it.
 
I don't think the comparison of Windows Phone with iOS is particularly interesting – after all, we're talking about the months prior to a new iPhone. Still, it's probably the rather inexpensive phones helping MS here. And the Nokia brand in Germany. I'm eager to know what'll happen when the brand vanishes.

It's funny that the UK is the European country that's most similar to the US, just like on the gaming side.

Could the rather small market share of iOS in Europe have something to do with Europeans preferring to buy smartphones off contract? Because the iPhone is fucking expensive without it.
I think most people here still buy phones with contract. I also think it does not matter that a new Iphone is upgrading, instead of gaining a lot of new users most people just upgrade from one Iphone to another one, making no difference in the market share.
 

Irminsul

Member
I think most people here still buy phones with contract. I also think it does not matter that a new Iphone is upgrading, instead of gaining a lot of new users most people just upgrade from one Iphone to another one, making no difference in the market share.
Well, the market share in the OP isn't an overall market share, just the share of the three months up to and including August.
 

Burai

shitonmychest57
Well, the market share in the OP isn't an overall market share, just the share of the three months up to and including August.

Disappointingly for Nokia and Microsoft, the period covers the release of two new Lumia flagships and the quietest period of the year for iPhone sales (due to the annual September refresh). If you can't beat Apple in the summer with new phones, you probably never will.
 
It's exactly the issue. Are they being bought for their price or their quality? The kind of consumers you attract matters when you desperately need traction.

Pretty much. Tim Cook himself said that Apple is not interessted in the junk market of electronics and isn't that what most markets outside the US are? While WP gains some % for one quarter (lol), Apple keeps enjoying nice margins and profits and that tickles down to the developers as well, hence the popularity of the platfom amongst the mobile developers. Apple users simply spend more money.
 
Disappointingly for Nokia and Microsoft, the period covers the release of two new Lumia flagships and the quietest period of the year for iPhone sales (due to the annual September refresh). If you can't beat Apple in the summer with new phones, you probably never will.


WP8 is consistently gaining marketshare, so I'd say we'll just have to wait and see a bit more if/when that happens.
 
I've read that German consumers are very price sensitive when making purchases. I wonder if their recent success simply has to do with better prices than their competitors.

We Germans usually don't like anything related to Microsoft so I'm really surprised WP did well in the last months.

I have a Windows Phone but I don't know anyone else who has a Windows Phone.
 

Wiktor

Member
Could the rather small market share of iOS in Europe have something to do with Europeans preferring to buy smartphones off contract? Because the iPhone is fucking expensive without it.
European don't favor iPhonem because Apple doesn't have anywhere near as strong brand here to force carriers to take a hit on phones compared to other brands. So carriers subsidize all phones equally. So even on conctract iPhone tends to be a lot more expensive than other top brands.
 

Purkake4

Banned
Over here the price difference is ridiculous. The iphone 5 is like 680€+ while decent Lumias are around 200-300€
 

kharma45

Member
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