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ZhugeEX · Jul 10, 2015

Sony Computer Entertainment Asia have confirmed that they will be holding a press conference prior to the China Joy expo due to start one day later. This information was disclosed by Hiroyuki Oda during an interview yesterday, he also said that Andrew House, Shuhei Yoshida and a number of well know game producers will be there to discuss the future of PlayStation in China and to promote the next wave of unannounced games to launch in the country.

Oda said that there are plans to support more developers in China and give them the opportunity to promote their IP on PlayStation 4 in China and also on the international market. Independent developers will also have opportunities open to them in order to grow the number of Chinese games on PlayStation 4. Sony have been very active when localising games into Chinese for the overall Asia market and they plan to show just how far they've come and what's next to come as well.

Sony will be providing multiple programmes to local developers including technical support and financial incentives, with the aim for these developers to create console game products on PlayStation 4 that feature both Chinese cultural characteristics and local ways of game play, all aimed at meeting Chinese consumption habits.

China Joy is the digital entertainment expo that is hosted every year in Shanghai. It is full of China's best game developers and producers to promote their products. This year Sony will be promoting their games alongside local Chinese developers. Games developed in China such as King of Wushu have launched on PS4 in China and will also be launching internationally later this year. This is a trend we will continue to see.

The PlayStation 4 continues to remain the most popular console in China thanks to continued support from Sony and this press conference will help solidify their position in the China market. The conference is expected to cover the future of PlayStation, new games coming out and a quick look at Morpheus.

When asked about sales in the country, Sony refused to comment but said that Bloodborne and Final Fantasy X/X-2 were among their top sellers.

Please note that this press conference will not have any information related to Western titles and will be about China only. Do not get hyped at all.

For more information on the China market, please check out these threads written by me-
PS4 & PS Vita launch in China
One Month of PS4 sales in China beats 8 months of Xbox One sales

Fat4all · Jul 10, 2015

Taking that 1% seriously.

But really, they must be doing much better in China than they expected.

BakkaGames · Jul 10, 2015

They're finally re-revealing The Last Guardian, I can feel it!

Oh, wait....

BadWolf · Jul 10, 2015

BakkaGames said:
They're finally re-revealing The Last Guardian, I can feel it!

Oh, wait....

Well there's always, FF7... no wait.

But of course, Shen.... dammit.

Finale Fireworker · Jul 10, 2015

BakkaGames said:
They're finally re-revealing The Last Guardian, I can feel it!

Oh, wait....

This new world... It is strange...

Yaser Tech · Jul 10, 2015

BakkaGames said:
They're finally re-revealing The Last Guardian, I can feel it!

Oh, wait....

You just read my mind

delSai · Jul 10, 2015

BadWolf said:
Well there's always, FF7... no wait.

But of course, Shen.... dammit.

Time for Agent!

Guymelef · Jul 10, 2015

BadWolf said:
Well there's always, FF7... no wait.

But of course, Shen.... dammit.

The Agent tops the chart now.

Edit: delSai!

Newtype-001 · Jul 10, 2015

BakkaGames said:
They're finally re-revealing The Last Guardian, I can feel it!

Oh, wait....

BadWolf said:
Well there's always, FF7... no wait.

But of course, Shen.... dammit.

Wait a minute!
.
.
.
we still got gravity rush. T.T

Jigorath · Jul 10, 2015

Good. Keep pushing in China.

WhiskerFrisker · Jul 10, 2015

"Do not get hype at all."

Hype is through the roof!!!

FluxWaveZ · Jul 10, 2015

I'm going to get hyped for China.

Wiggy · Jul 10, 2015

Hollywood films in China went from nothing to rivalling the US in just a few years. Be interesting to see what the game business can do with similar investment/efforts.

Horohoro · Jul 10, 2015

Where can I purchase that vita...

1st Course · Jul 10, 2015

Googling around it seems like Microsoft is attending too. Spencer will be there.

http://2p.com/34819333_1/Xbox-Boss-...hinaJoy-2015-Talking-Xbox-in-China-by-Wei.htm

Loudninja · Jul 10, 2015

Legend OF Dragoon 1 HD and Legend of Dragoon 2 announcement finally.

Bloodrage · Jul 10, 2015

Alundra and Suikoden reboots finally.

Bitch Pudding · Jul 10, 2015

Finale Fireworker said:
This new world... It is strange...

Next year's pre-E3 hype threads will be sooooo boring... Sony, what have you done to us?!

The Mad Draklor · Jul 10, 2015

Sounds like Sony is happy with how the PS4 is doing in China.

John Bender · Jul 10, 2015

Bloodrage said:
Alundra and Suikoden reboots finally.

I would kill for a real "The Legend of Alundra" Reboot/Remake.
Really! I would back it with $2000 if they start a Kickstarter

Loudninja said:
Legend OF Dragoon 1 HD and Legend of Dragoon 2 announcement finally.

And for this!

salromano · Jul 10, 2015

ZhugeEX said:
Please note that this press conference will not have any information related to Western titles and will be about China only. Do not get hyped at all.

That might not be entirely true. The PS4 version of Final Fantasy X | X-2 HD Remaster was announced during a PlayStation China press conference.

Acquiescence · Jul 10, 2015

Wow, it feels really weird not having to beg for The Last Guardian anymore.

Please tell me Gravity Rush is popular in China.

eFKac · Jul 10, 2015

In for updated shipment/sales numbers!

Fat4all · Jul 10, 2015

eFKac said:
In for updated shipment/sales numbers!

I'm hoping for sales numbers as well. At the very least a proper WW sales update.

ZhugeEX · Jul 10, 2015

salromano said:
That might not be entirely true. The PS4 version of Final Fantasy X | X-2 HD Remaster was announced during a PlayStation China press conference.

I just don't want people to get the wrong idea.

Fat4all said:
I'm hoping for sales numbers as well. At the very least a proper WW sales update.

Like this guy haha.

Se7enSword · Jul 10, 2015

5Twist said:
Sounds like Sony is happy with how the PS4 is doing in China.

Yeah, I hope vita pulls in some weight too. Please show it some love, China.

The Mad Draklor · Jul 10, 2015

Se7enSword said:
Yeah, I hope vita pulls in some weight too. Please show it some love, China.

Looking at Zhuge's China sales thread, the Vita did alright for one month. I'm not sure how well it has done beyond that, but I doubt it's anything significant.

Loudninja · Jul 10, 2015

ZhugeEX said:
I just don't want people to get the wrong idea.

Like this guy haha.

Yeah I see what you are saying.

Sony has plenty of other events for big announcements.

Kenzodielocke · Jul 10, 2015

nvm. 1 % jokes are the most obvious ones.

Walpurgis · Jul 10, 2015

Are there any numbers for how many people game on PC in China? I just want a sense of the size of the market there.

Eggbok · Jul 10, 2015

Bitch Pudding said:
Next year's pre-E3 hype threads will be sooooo boring... Sony, what have you done to us?!

Not necessarily.
TLG could get new gameplay + release date.
FF7R could get gameplay
S3 could get gameplay or a trailer

So sure they won't be as exciting but there is still more to look forward too. c:

LegendofDragoonLives · Jul 10, 2015

Loudninja said:
Legend OF Dragoon 1 HD and Legend of Dragoon 2 announcement finally.

People need to stop this madness. You start with the reboot first and then give me the sequels.

Eggbok said:
Not necessarily.
TLG could get new gameplay + release date.
FF7R could get gameplay
S3 could get gameplay or a trailer

So sure they won't be as exciting but there is still more to look forward too. c:

If the Last Guardian is actually coming out next year, I suspect we get another gameplay trailer during PSX with the release date. I still am hoping for a 20th anniversary FF7 release in 2017, so opening/closing with a 10-15 minute gameplay video at E3 and ending with the release date would be pretty epic.

GifGafIsTheBestGaf · Jul 10, 2015

man, the dragon vita and cover look dope as hell

FranXico · Jul 10, 2015

GifGafIsTheBestGaf said:
man, the dragon vita and cover look dope as hell

For real, I want that faceplate.

Jomjom · Jul 10, 2015

Wow they must be doing well. Maybe Artisan's dream will come true one day just not for the console he was hoping for.

ZhugeEX · Jul 10, 2015

Interesting note from interview-

问：目前中文化游戏的整体销量怎么样？
具体销量我没法透露，包括台湾香港在内，中文化销量占的比重比日文英文版多很多。最近卖的最好的是《血源诅咒|Bloodborne》，国内卖的最好的是《最终幻想10/10-2高清重制》简体版。

Q: How is the total sale of Chinese-translated games?

A: I can't tell you the exact figures. Including Taiwan and Hong Kong, there are a lot more Chinese version being sold than Japanese or English versions. The best seller recently are Bloodborne and the best seller in China is FF 10 /10-2 simplified version.

JuanLatino · Jul 10, 2015

how many ps4 consoles were sold in china? (until now)

would love to see some chinese studios work on exlusive Ps4 Games - maybe one day even an chinese studio joining sonys world wide studios

ShinMaruku · Jul 10, 2015

Fat4all said:
Taking that 1% seriously.

But really, they must be doing much better in China than they expected.

China loves Sony properties. I have a funny story of a Chinese college student talking shit about Japan while showing pictures of Japan on her Sony smartphone.

The Irony was not lost on me. :E

ZhugeEX · Jul 10, 2015

JuanLatino said:
how many ps4 consoles were sold in china? (until now)

No one knows.

Rymuth · Jul 10, 2015

ZhugeEX said:
No one knows.

Except the nose

4Tran · Jul 10, 2015

Walpurgis said:
Are there any numbers for how many people game on PC in China? I just want a sense of the size of the market there.

China had 132M PC gamers in 2013.

i3allistic · Jul 10, 2015

More Dynasty warriors game ...

Y2Kev · Jul 10, 2015

Probably where they will announce 125 million sold (1% of population)

ZhugeEX · Jul 10, 2015

But that's not 1% of the.... oh.... I see what you're doing.

Fat4all · Jul 10, 2015

Y2Kev said:
Probably where they will announce 125 million sold (1% of population)

And people thought the 1% jokes were dead!

Serenity · Jul 10, 2015

ZhugeEX said:
Interesting note from interview-

问：目前中文化游戏的整体销量怎么样？
具体销量我没法透露，包括台湾香港在内，中文化销量占的比重比日文英文版多很多。最近卖的最好的是《血源诅咒|Bloodborne》，国内卖的最好的是《最终幻想10/10-2高清重制》简体版。

That's actually more than expected. Wonder how many Ps4's are in China and HK compared to Japan. Then again even grey market consoles can play official releases right? Over 250K for bb in China is pretty big news if I'm ready that quote right.

Walpurgis · Jul 10, 2015

4Tran said:
China had 132M PC gamers in 2013.

If they can get 10% of those people on consoles, that would be huge. I would love to see China become a major region for international game development.

Blanquito · Jul 11, 2015

ZhugeEX said:
Interesting note from interview-

问：目前中文化游戏的整体销量怎么样？
具体销量我没法透露，包括台湾香港在内，中文化销量占的比重比日文英文版多很多。最近卖的最好的是《血源诅咒|Bloodborne》，国内卖的最好的是《最终幻想10/10-2高清重制》简体版。

Wait, so is that saying that the Chinese versions are outselling English and Japanese versions?

Or am I misreading that?

ZhugeEX · Jul 11, 2015

Blanquito said:
Wait, so is that saying that the Chinese versions are outselling English and Japanese versions?

Or am I misreading that?

It means that the Chinese are buying the localised versions of game more when compared to the English and Japanese release that can be imported/bought as well.

So it's saying that the localisation strategy is working because before gamers only had the English or Japanese version to import, but now that there is a translated Chinese version they are seeing strong sales from that version compared to others.

Sorry, it's not explained well is it.

As example, there is Dynasty Warriors 8 released in Hong Kong. You can buy English version, Japanese version or Chinese version. What this is saying is that since more Chinese versions are being released the Chinese version SKU is selling considerably more than other version. It used to be other way around before Sony stepped up localisation.

Oxn · Jul 11, 2015

They are going to finally reveal Gravity Rush

WOOT

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