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maxcriden · Jul 14, 2016

DAU = daily active use

Pokémon Go has overtaken Pandora, Twitter, Netflix, Hangouts and Spotify for Daily use in the U.S, digital market intelligence firm, SimilarWeb has revealed today. If the trend continues, it is poised to take on Snapchat, WhatsApp, and other popular social apps.

As of Monday, July 11th, Pokémon GO was already installed on 10.8% of US Android phones with many users heavily using the app. SimilarWeb found that 5.9% of all US Android owners used the app on July 11th, 46% more than the 4.1% who used the Twitter app on the same day. For this metric of Daily Active Users (average daily percentage of users that used the app out of all Android users in the country) Pokémon has also quickly passed Pandora® Radio, Netflix, Hangouts, and Spotify Music.

However, examining data on Current Installs, as of July 11th, Pokémon GO has not reached the installs of Twitter or any of the previously mentioned apps, though at a 10.8% installation on all Android devices in the U.S, it is gaining ground on the more established apps current installs: Spotify Music (17%) and Twitter (20%).

Compared to two legendary games, Pokémon GO already beats both Candy Crush Saga (8.7%) and Clash of Clans (5.2%) on current Installs - this less than a week since the app’s US release. Pokémon GO is also installed on more devices than Lyft, LinkedIn, ESPN, Tinder, iFunny , musical.ly, and Viber.

Meanwhile, interest in Niantic’s website has seen the site’s traffic for one day on July 11 eclipse the site’s entire visits for the entire month of June.

https://www.similarweb.com/blog/pokemon-go-compared

--

Study shows mobile users spending more time with Pokemon GO than Facebook

As you can see, the average iPhone user spent 33 minutes in Pokémon GO on Monday, July 11, more time than in any of the other apps we analyzed—even Facebook:

By comparison, the average user spent just over 22 total minutes in Facebook yesterday—still a considerable amount of time—and about 18 total minutes in Snapchat, the third-most-used of the apps we analyzed. Slither.io, which spent more than two weeks at No. 1 on the U.S. App Store’s downloads ranking, was used about 10 minutes on average during the same one-day period.

https://sensortower.com/blog/pokemon-go-usage-data

(Both articles via GoNintendo.com)

Neiteio · Jul 14, 2016

And it's just getting started. Still have to roll out in other regions (Europe, Japan, etc). Still have to add trading (a planned feature). Still have to roll out legendary raids. Still have to add the other 550+ Pokemon. Etc, etc.

Neoxon · Jul 14, 2016

This is insane! Imagine what will happen if they roll out the other Pokémon at a consistent rate.

HvySky · Jul 14, 2016

And it's only been out for a week. Goddamn.

alf717 · Jul 14, 2016

Them Pokemons gotta catch em all. I see crowds of people every day trying to catch them. It is really cool seeing people gather over the game.

lynux3 · Jul 14, 2016

The novelty will wear off eventually.

Neiteio · Jul 14, 2016

Someone should update the pic of Aonuma as the Joker during the nurse scene in Dark Knight, but instead of saying "All I needed was to bring one game to E3 to throw this convention into chaos," he'd comment on taking over the mobile market with one app.

Real Hero · Jul 14, 2016

lynux3 said:
The novelty will wear off eventually.

so? that's true of everything ever

goldenpp72 · Jul 14, 2016

lynux3 said:
The novelty will wear off eventually.

Such insight, where can I subscribe?

jmdajr · Jul 14, 2016

The chart when people get off of it is going to be amazing.

I plan to play for awhile though.

BigTnaples · Jul 14, 2016

Fuck.

Neoxon · Jul 14, 2016

lynux3 said:
The novelty will wear off eventually.

The same can be said for any mobile game. It's more of a question of if the devs can keep the hype going.

LordOcidax · Jul 14, 2016

lynux3 said:
The novelty will wear off eventually.

And water is wet.

jmdajr · Jul 14, 2016

Neoxon said:
The same can be said for any mobile game. It's more of a question of if the devs can keep the hype going.

No clue. I am excited about all the different possibilities going forward with augmented reality gaming.

Someone had to...break the wall down.

Kouriozan · Jul 14, 2016

Kalos...I mean France when?

That's really impressive, even if it dies quickly, it's bound to give them a lot of money and IP awareness.

jwhit28 · Jul 14, 2016

lynux3 said:
The novelty will wear off eventually.

Feels like we have been hearing this about Pokemon related stuff since 1998.

AndrewDean84xX · Jul 14, 2016

lynux3 said:
The novelty will wear off eventually.

I thought this game would be the new hotness for all of time though.

Neoxon · Jul 14, 2016

jwhit28 said:
Feels like we have been hearing this about Pokemon related stuff since 1998.

But in this case, it's inevitable for mobile games to lose their luster after a while. Phones only have so much storage space, & people eventually delete apps to make room for other stuff (music, photos, other apps, etc.).

Neiteio · Jul 14, 2016

jwhit28 said:
Feels like we have been hearing this about Pokemon related stuff since 1998.

The games have continued to be bestsellers, but GO is the first time since the late '90s that Pokemon has been a cultural phenomenon.

I'm not sure how long this current craze will last, but I think it will go farther than most are anticipating.

fabricated backlash · Jul 14, 2016

lynux3 said:
The novelty will wear off eventually.

I count on you to be there that day to tell us "Told you so!!"

wapplew · Jul 14, 2016

Apple and Google "Cha-Ching"

ec0ec0 · Jul 14, 2016

Pokémon GO already beats both Candy Crush Saga (8.7%) and Clash of Clans (5.2%) on current Installs

really!?

LUFTRAUSER · Jul 14, 2016

lynux3 said:
The novelty will wear off eventually.

The Pokémon franchise has been around since the 90s and is obviously still very popular. I think you're wrong.

I'm laughing at all those people on this site that said going mobile would kill Nintendo.

Juanfp · Jul 14, 2016

And when for Latin America?

LambdaTeos · Jul 14, 2016

lynux3 said:
The novelty will wear off eventually.

I though this was the definitive app that would stay in use for all eternity, damn I was wrong!

21XX · Jul 14, 2016

HvySky said:
And it's only been out for a week. Goddamn.

That's exactly why it's so high. Give it a bit of time and it'll go down.

Enduin · Jul 14, 2016

I'm curious to see how long the success will last. The feature set right now is pretty limited and I wonder if they'll be able to roll out new stuff to keep people interested quick enough or if important, worthwhile features will come too late and everyone will have gotten burned out on the base game.

RandomExpletive · Jul 14, 2016

Its amazing, everyone is playing this, ESPECIALLY on college campuses. Theres loads of people hanging around pokestops and lures are going down ALL DAY, and its only summer session. Fall is gonna be insane

Neoxon · Jul 14, 2016

RandomExpletive said:
Its amazing, everyone is playing this, ESPECIALLY on college campuses. Theres loads of people hanging around pokestops and lures are going down ALL DAY, and its only summer session. Fall is gonna be insane

That is, if the game is still alive by then.

LUFTRAUSER · Jul 14, 2016

RandomExpletive said:
Its amazing, everyone is playing this, ESPECIALLY on college campuses. Theres loads of people hanging around pokestops and lures are going down ALL DAY, and its only summer session. Fall is gonna be insane

No joke one of the reasons I can't wait to go back to college this fall is this game.

HvySky · Jul 14, 2016

21XX said:
That's exactly why it's so high. Give it a bit of time and it'll go down.

Well, yeah, everything eventually dies down after awhile. That's inevitable. It's only crazy how quickly this blew up.

Chaos17 · Jul 14, 2016

It over took porn too on Google search lol

https://www.reddit.com/r/pokemongo/comments/4spt6n/we_did_it_fam_we_broke_the_internet/

YuriLowell · Jul 14, 2016

why do people spend so much time on LinkedIn. That's the real question.

Somnid · Jul 14, 2016

I just want it to overtake Google Maps so it can be more used than it's own reference material.

BolognaSoup · Jul 14, 2016

Nintendo finds another way to print money. Not doomed.

LordOcidax · Jul 14, 2016

Juanfp said:
And when for Latin America?

Sideload the apk.. Here in DR there a lot of people playing the game already, is truly amazing.

LUFTRAUSER · Jul 14, 2016

Chaos17 said:
It over took porn too on Google search lol

https://www.reddit.com/r/pokemongo/comments/4spt6n/we_did_it_fam_we_broke_the_internet/

More Internet trendlines.

massoluk · Jul 14, 2016

Is taking over Pandora and Hangouts that much of an accomplishment?

Lynx_7 · Jul 14, 2016

I think these last few years coupled with the release of GO are pretty much the perfect encapsulation of Nintendo's bipolarity as a company in the past few gens: The lowest lows followed by cultural phenomenom highs. Between the big three they're either the biggest hit or biggest flop, absolutely no middle ground. It's pretty amazing.

Now they just need to learn how to actually retain audience's interest.

LordOcidax · Jul 14, 2016

In other news.... Nintendo Shares prices already at the same level of Sony Shares prices. Pokemon vs PS4, this is amazing.

Juanfp · Jul 14, 2016

LordOcidax said:
Sideload the apk.. Here in DR there a lot of people playing the game already, is truly amazing.

Where I am it doesn't work. The pokemon do not appear, its all empty.

jmdajr · Jul 14, 2016

BolognaSoup said:
Nintendo finds another way to print money. Not doomed.

It's crazy.

Nintendo went from

"what the fuck are we gonna do."

to

"what the fuck are we gonna do with all this money"

I'm sure this will repeat again. and again.

Neiteio · Jul 14, 2016

LordOcidax said:
In other news.... Nintendo Shares prices already at the same level of Sony Shares prices. Pokemon vs PS4, this is amazing.

Wow, really?

rhandino · Jul 14, 2016

And still not out in most of the world, Japan and Latino America are going to be ravaged soon, slay a bit!

LUFTRAUSER · Jul 14, 2016

rhandino said:
And still not out in most of the world, Japan and Latino America are going to be ravaged soon, slay a bit!

This game is going to be fucking huge.

LordOcidax · Jul 14, 2016

Neiteio said:
Wow, really?

Yes.

faridmon · Jul 14, 2016

jmdajr said:
It's crazy.

Nintendo went from

"what the fuck are we gonna do."

to

"what the fuck are we gonna do with all this money"

I'm sure this will repeat again. and again.

How much is Nintendo gonna make out of this? Isn't this entirely developed by a 3rd party company?

Deleted member 231381 · Jul 14, 2016

That doesn't mean huge amounts, Sony has issued more shares than Nintendo so the market value is still higher. It's more meaningful to say that Nintendo went from being just under half Sony's value to about 80% of Sony's value in just over a week.

rhandino · Jul 14, 2016

faridmon said:
How much is Nintendo gonna make out of this? Isn't this entirely developed by a 3rd party company?

Nintendo owns part of Niantic and since they also own the Pokemon trademark and part of The Pokemon Company... Yeah, they are going to make a nice buck off all of this.

Az987 · Jul 14, 2016

Their share price shot up way too much IMO. Its almost doubled in 9 days.

I sold too early on Monday expecting more of a pullback

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