By invest I think they mean "spend more than 8-12 months like we do on our licensed games".
Source: http://seekingalpha.com/article/141...-results-earnings-call-transcript?part=singleSeekingAlpha said:Michael J. Olson - Piper Jaffray Companies, Research Division
So you mentioned that your focus is doing a few things exceptionally well, and as we enter the next cycle, depending on how you would define major franchises, you'll have 4 or so major franchises that generate the majority of your profits. What are your expectations for what that number will be during the middle innings of the next cycle? And then if I can kind of sneak in other one, the Wii has historically been relatively important for -- platform for Skylanders. Is there potential for Skylanders to face some headwinds versus last year, due to the weakness of Wii U?
Dennis Durkin - Chief Financial Officer
I guess I can take this. We aren't going to give specific guidance on new launches outside of the ones that we've talked about in our overall disclosure and what's in the investment portfolio inside Activision Publishing and inside of Blizzard. So I think -- but when you look -- so we do concentrate on a few things and making sure those scale and that's driven the margin structure that we have inside the business, which is really, really great. But I would say, when we look at new investments, we aren't looking to do new investments unless they provide the kind of -- same kind of scale and investment return that we have in our existing businesses. So I think, even as you look to next-generation, we'll still be very focused in terms of the investments we're making regarding new franchises. Eric, why don't you take the second one relative to the Skylanders and the Wii platform?
Eric Hirshberg - Chief Executive Officer of Activision Publishing, Inc
The main thing to look at is first -- we've been receiving similar questions about the weakness of the Wii since the beginning of the Skylanders franchise. And Skylanders has done great both before the Wii U and has done great after the Wii U. Obviously, a growing installed base of family friendly consoles would be a benefit. And console prices and sales are one of the risks and one of the issues that we articulated for the fourth quarter. That said, we've done well despite weaknesses for both the Wii and the Wii U and seeing the Wii U take off would be great, but remains to be seen.