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Kayant · Jul 30, 2014

Today, Microsoft and BesTV announced Xbox One will launch in China on September 23 with a lineup of blockbuster games and entertainment starting at ¥3,699 RMB. Xbox One is the first gaming and entertainment console approved for sale in China coinciding with the Shanghai Free Trade Zone one-year anniversary.

At the Xbox One media briefing, Microsoft and BesTV detailed their plan to launch the Xbox One in China. Demonstrating a strong ecosystem of support, more than 25 developers are building more than 70 games for Xbox One including exclusive content, free to play games, and blockbuster titles. In partnership with BesTV, Xbox One will bring hundreds of thousands of hours of entertainment content including blockbuster movies, sports, documentaries and on-demand TV programs, fitness and exclusive, locally developed applications. Finally, Xbox One is bringing unique value to the Chinese market including innovative pricing models for games, compelling console bundles, local customer support and two year warranty.

Exclusive titles from Microsoft Studios: Expected to launch on Day One are popular titles from Microsoft Studios including, Forza Motorsport 5: Racing Game of the Year the highest-rated racing franchise of this console generation, Kinect Sports Rivals, Powerstar Golf, Zoo Tycoon, and Max: The Curse of Brotherhood among others. Beyond launch, the Xbox One games portfolio will continue to grow with titles like Sunset Overdrive and Halo: The Master Chief Collection, which will bring the complete story of Halos legendary hero, the Master Chief, to life on one console for the very first time.
Games from the worlds leading developers: Twelve of the worlds largest developers including Electronic Arts, Ubisoft and 2K are working to bring their gaming favorites to China.
Premium content from Chinese developers: Thirteen of Chinas best developers are already working to bring new IP and fan-favorite games to Xbox One, starting with Neverwinter Online from Perfect World and games from Gamebar and Yingpei Games. Additional games and experiences are in development from Snail Games, NetEase and Tencent to name a few.

Some noteworthy highlights :

6 Months exclusive window on Neverwinter Online

For the six months following Xbox Ones launch, Neverwinter Online will be available only on Xbox One.

Two Free movies each month via BesTV

Owners of Xbox One in China will receive access to this content in addition to two free movies per month.

English Premiere League free for the first year

Sports: BesTV will unlock access to premium sports games such as English Premiere League (EPL) free for the first year.

Free XBL until March

Free access to Xbox Live Gold through March 2015

Every XB1 gets

Powerstar Golf and Neverwinter Online with a Special Edition Pack
A two-year warranty and local customer service support from Microsoft and BesTV.

Day One edition details

Microsoft and BesTV are also delighted to offer a special Day One limited edition console which includes Kinect for Xbox One, more games and exclusive offers such as:

A limited-edition commemorative China Day One controller;
Day One Achievement for your Xbox Live profile;
Kinect Sports Rivals, Forza Motorsport 5: Racing Game of the Year as well as the Neverwinter Online Commemorative Edition Pack, and Powerstar Golf with in-game credit

Trailer

https://www.youtube.com/watch?v=uqjWH0ExK4w

Much more here - http://news.xbox.com/2014/07/xbox-one-launch-in-china-september

Seems like they are putting a lot of effort and have really thought about what to do. Don't know much about the Chinese market but how do people in the know think it will do there?

Lock if old

Mix Master · Jul 30, 2014

Good Luck With that MS

rokkerkory · Jul 30, 2014

Good stuff, china can be a huge market. Let's see how they do and if there are much pirating.

weeeeezy · Jul 30, 2014

Damn I'm a little jelly that they get all these incentives which we never got :-(

Zombie James · Jul 30, 2014

Quadraphonic · Jul 30, 2014

Is this already on the Xbox One chalkboard?

blackjaw · Jul 30, 2014

China is a huge market, if they play it right they can feed that console hunger.

FullMetaltech · Jul 30, 2014

Lot of stuff. But will it be enough to entice them when it was already possible to get one there before.

Rocky · Jul 30, 2014

Zombie James said:

jabuseika · Jul 30, 2014

Zombie James said:

How many years on a xbox one factory salary is that?

AgentP · Jul 30, 2014

rokkerkory said:
Good stuff, china can be a huge market. Let's see how they do and if there are much pirating.

China, #93 in per capita GDP and are used to stealing everything. Good luck.

Gundy2010 · Jul 30, 2014

3,699 RMB? That's more expensive than import ones straight from USA isnt it...?

Percy · Jul 30, 2014

Zombie James said:

Yowzer!

GoofsterStud · Jul 30, 2014

Zombie James said:

Ouch

Occam · Jul 30, 2014

Zombie James said:

Ahahahahahahahahah. And we are done here.

weeeeezy · Jul 30, 2014

Zombie James said:

Just to do some comparisons, the iPhone 5 64gb model costs 6888 RMB (1127 USD) without contract.

price may have changed since the release so let me know if my number is wrong

ArchedThunder · Jul 30, 2014

rokkerkory said:
Good stuff, china can be a huge market. Let's see how they do and if there are much pirating.

It's kinda hard to pirate on a console that has been cracked yet.

Kayant · Jul 30, 2014

Zombie James said:

So....

What is clear, though, is that Chinese gamers aren’t impressed by that price at all. A reader poll conducted on Netease Games found that of the nearly 10,000 respondents, only 2.4% could accept the device being priced so high. And the comments on an article about the rumors has already attracted more than 2,000 comments, most of them negative. Among the most popular comments:

Wuhan user:

3599 RMB and including three games free or don’t even bother selling it. The [gray market imported console] sellers on Taobao are looking at your 3999 RMB price and laughing silently.

Langfang user:

Poor PC gamer passing through: [for that price you could get] a good video card, an Xbox One controller, and a big heap of pirated games.

Wuxi user:

Even at 2000 RMB I wouldn’t buy it, what advantage does it have over the PS4?

Click to expand...

Edit -

This was based on rumored $650

SEGAvangelist · Jul 30, 2014

That's a high starting price.

Barzul · Jul 30, 2014

They get the Premier League free for a year? MS please! The incentives are really really good.

Rivitur · Jul 30, 2014

Yarr, they don't need all those "perks" but for that amount of money that's a ripoff.

Banjo-Kazooie · Jul 30, 2014

Some new game announcements in that trailer:

A Steins;Gate title
Mercury
Unknown Game at 1:35 (since I can't read Chinese)
Unknown Game at 1:48 (since I can't read Chinese)
Judgement of Rage

alr1ght · Jul 30, 2014

Kayant said:
Day One edition details

China gets the leftovers

Pathos · Jul 30, 2014

They better be working 2 jobs

Ubersnug · Jul 30, 2014

Quick question, will the Chinese xbox live player base be mixed into the global xbox live player base for matchmaking and what not or will they have their own separate instance of live? Not sure what restrictions the Chinese government has in place regarding xbox live, if any.

statham · Jul 30, 2014

Kayant said:
Trailer

https://www.youtube.com/watch?v=uqjWH0ExK4w

Nice! Some new stuff I havenot seen before, what is mercury?

TrueGrime · Jul 30, 2014

weeeeezy said:
Just to do some comparisons, the iPhone 5 64gb model costs 6888 RMB (1127 USD) without contract.

price may have changed since the release so let me know if my number is wrong

The high end model is about that, yes.

open_mouth_ · Jul 30, 2014

this is exactly what will help the XB1 close the gap with the PS4 by year's end.

badb0y · Jul 30, 2014

open_mouth_ said:
this is exactly what will help the XB1 close the gap with the PS4 by year's end.

Lol

Dreamgazer · Jul 30, 2014

Banjo-Kazooie said:
Some new game announcements in that trailer:

A Steins;Gate title
Mercury
Unknown Game at 1:35 (since I can't read Chinese) - Global Mission 2, F2P TPS
Unknown Game at 1:48 (since I can't read Chinese) - Swords of Legends, MMORPG
Judgement of Rage

Both game are by Chinese devs.

Lucis · Jul 30, 2014

jabuseika said:
How many years on a xbox one factory salary is that?

1 month probably

ArchedThunder · Jul 30, 2014

So do we know how much the PS4 is going for in China? I want to know if both companies are going to be super stupid about pricing there.

Caayn · Jul 30, 2014

Zombie James said:

Just like almost anything outside of the US. For example in Europe a PS4 costs €399 or $533 and a Xbox One costs €399/€499 or $533/$667.

Dreamgazer · Jul 30, 2014

What people have to realize is that you can easily find a XB1/PS4 in China at grey market prices that are cheaper than US MSRP(399/499).

weeeeezy · Jul 30, 2014

Dreamgazer said:
What people have to realize is that you can easily find a XB1/PS4 in China at grey market prices that are cheaper than US MSRP(399/499).

Yea but you get a lot of incentives by buying it at regular price.

rokkerkory · Jul 30, 2014

ArchedThunder said:
It's kinda hard to pirate on a console that has been cracked yet.

Leave it up to the chinese however

Banjo-Kazooie · Jul 30, 2014

Dreamgazer said:
Both game are by Chinese devs.

Thank you very much for the translations!

LowlySmokeGuy · Jul 30, 2014

Doesn't China get ban happy with violent games? That's what I heard anyway, so I'm interested in what happens to SO and MCC over there.

The_Almighty_Swan · Jul 30, 2014

rokkerkory said:
Leave it up to the chinese however

Totally agree. We'll see modded Xbones by January at this rate. I'm actually intrigued to see what kind of modifications they'll do to this system after it launches.

Ape · Jul 30, 2014

I just don't think we know what's going to happen for either console.

Dreamgazer · Jul 30, 2014

weeeeezy said:
Yea but you get a lot of incentives by buying it at regular price.

So can grey market dealers.
People who are going to go for retail are really there for the warranty.

The_Almighty_Swan · Jul 30, 2014

weeeeezy said:
Yea but you get a lot of incentives by buying it at regular price.

What kind of incentives? I doubt any Chinese really care about incentives, especially if the incentives are games.

Returners · Jul 30, 2014

I'm wondering if XBL will be censored.

RobotVM · Jul 30, 2014

They are really trying to out do the black market in-terms of what is offered. However I still think people will buy it off the black market because China...

Dreamgazer · Jul 30, 2014

I've said this in other threads related to China already.
Consoles do have a chance in the Chinese market.

The problem is MS/Sony will have to put up the effort and help localize stuff. Otherwise it's always going to be a niche product for the super hardcore.

Dragonborn · Jul 30, 2014

It's good that they're trying but I don't see it going anywhere

Mr.Batman · Jul 30, 2014

My gosh, I was expecting Microsoft to kill it in China but not with that price. With such small living areas, Kinect will basically be useless outside of voice commands and a large majority of Chinese people don't have enough money to drop on an X1 when they could easily get a pc or pc upgrade for that price.

Gundy2010 · Jul 30, 2014

Dreamgazer said:
I've said this in other threads related to China already.
Consoles do have a chance in the Chinese market.

The problem is MS/Sony will have to put up the effort and help localize stuff. Otherwise it's always going to be a niche product for the super hardcore.

indeed. Chinese console gamers are already very hardcore and not price sensetive at all. Most of them already bought their console of choice through imports regardless of warrenty. My friend for example, bought 360 3 times thanks to red rings, you don't get that kind of dedication elsewhere.

MS/Sony/Nintendo needs to focus on the broader audience instead and make their hardware price competitive considering PC hardware is rather cheap in China.

Spottiettiedop · Jul 30, 2014

weeeeezy said:
Yea but you get a lot of incentives by buying it at regular price.

And those incentives are pretty good.

Item Box · Jul 30, 2014

Zombie James said:

those bonuses seem like a pretty good deal though

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