Clearly something went very, very, very wrong if you release a game and it only sells a couple hundred copies.
Is this actually true? Because if so, aren't things going very, very, very wrong for a lot of indie developers these days? Here's a list of everything that released on Steam between March 13-18, 2017 (the week Death Squared was released) that wasn't free, and their current owners count on SteamSpy with margin of error. Death Squared is highlighted in
bold; games I felt were published by non-indie or semi-indie publishers (admittedly a HIGHLY subjective and fallible distinction) are highlighted in
italics. The usual caveats about SteamSpy numbers apply, especially for games with low owner/player counts. Also, stealth edit HOLY SHIT THIS LIST IS LONG I'M SORRY.
NieR:Automata (59.99, Square Enix): 505,437 ±19,468
Cat Goes Platform (1.99, Fourinon union): 147,329 ±10,515
Trolley Gold (1.99, Mantis Games): 146,740 ±10,494
Western FPS (0.99, Dark Light Studio): 123,167 ±9,614
Heaven Forest NIGHTS (0.99, Chubby Pixel): 120,810 ±9,522
Last Tale (0.99, YarGri): 103,720 ±8,823
Absoloot (3.99, Dagestan Technology): 101,559 ±8,731
The Butterfly Sign: Human Error (4.99, Quantum Phoenix Studio): 87,022 ±8,082
28 Waves Later (4.99, Dagestan Technology): 86,630 ±8,063
Introvert Quest (4.99, Amaterasu Software): 74,254 ±7,465
GRUZCHIK (0.99, BadDoge, NDPendent Games): 66,396 ±7,059
SENRAN KAGURA ESTIVAL VERSUS (39.99, XSEED Games, Marvelous USA, Inc.): 47,538 ±5,973
Dead Rising 4 (59.99, Capcom): 47,145 ±5,949
Styx: Shards of Darkness (39.99, Focus Home Interactive): 44,002 ±5,747
Detective Noir (4.99, AEY Inc.): 42,234 ±5,630
Clone Drone in the Danger Zone (14.99, Doborog Games): 35,555 ±5,166
Kona (19.99, Parabole): 34,966 ±5,123
aMAZE (0.99, Blender Games): 33,395 ±5,007
Permute (1.99, Cleverweek): 29,859 ±4,734
Train Sim World: CSX Heavy Haul (39.99, Dovetail Games): 29,859 ±4,734
Turok 2: Seeds of Evil (19.99, Nightdive Studios): 27,894 ±4,576
Trianguluv (1.99, Atara Games): 25,930 ±4,412
Monster Monpiece (19.99, Idea Factory International): 15,519 ±3,413
Cubic complex (0.99, Kedexa): 14,929 ±3,347
Brave Furries (0.79, Crazy Goat Games): 13,751 ±3,213
Space Impact Glitch (2.99, Enjoy Games): 12,965 ±3,119
64 (2.99, indienova, GrabTheGames): 11,786 ±2,974
Paranormal Activity: The Lost Soul (39.99, VRWERX): 8,447 ±2,518
Pastelia Stories (9.99, Coconut Island Games): 8,250 ±2,488
Surfasaurus (0.99, Red Triangle Games): 7,465 ±2,367
City Siege: Faction Island (6.99, Ish Games): 7,072 ±2,304
IronWolf VR (19.99, Ionized Studios): 6,875 ±2,271
The Keep (14.99, CINEMAX, s.r.o.): 6,679 ±2,239
M.A.C.E. (5.99, EntwicklerX): 6,286 ±2,172
Hexaball (0.99, kedexa): 6,286 ±2,172
SnarfQuest Tales, Episode 1: The Beginning (4.99, Cellbloc Studios): 6,286 ±2,172
Shadows Peak (4.99, Andrii Vintsevych): 6,090 ±2,138
Pain Train 2 (6.99, VT Publishing): 5,893 ±2,103
Popap (0.99, aqwatron): 5,500 ±2,032
WARTILE (19.99, Playwood Project): 5,500 ±2,032
Flower Design (1.99, PanGuoJun): 5,107 ±1,958
Tacopocalypse (7.99, Cherry Pie Games): 4,911 ±1,920
MyWorld - Action RPG Maker (24.99, The Game Creators): 4,518 ±1,841
Nephise (1.99, Tonguç Bodur): 4,518 ±1,841
Real Heroes: Firefighter (9.99, Flying Tiger Entertainment,Inc. , Open-2): 4,322 ±1,801
Codex of Victory (14.99, 1C Company): 4,322 ±1,801
Overload (24.99, Revival Productions, LLC): 4,322 ±1,801
Moribund (9.99, Traptics): 4,322 ±1,801
Soul Saber 2 (9.99, Henteko Doujin): 4,322 ±1,801
Lifeline (3.99, Big Fish Games): 4,125 ±1,759
VoiceAttack (11.99, VoiceAttack.com): 4,125 ±1,759
Panzer Panic VR (9.99, HandyGames): 3,143 ±1,536
Dwarflings (3.99, Starwind Games): 3,143 ±1,536
CHAOS CODE -NEW SIGN OF CATASTROPHE- (19.99, Arc System Works): 3,143 ±1,536
Himiko (0.99, RyuVsCloud): 3,143 ±1,536
VR Sports (12.99, Degica): 3,143 ±1,536
Virtual Rides 3 - Funfair Simulator (24.99, 2tainment GmbH): 2,947 ±1,487
Macbat 64 (4.99, Siactro): 2,750 ±1,436
100ft Robot Golf (19.99, No Goblin): 2,750 ±1,436
Cosmic Express (9.99, Draknek): 2,618 ±1,707
Quizality (4.99, UV Games Ltd): 2,554 ±1,384
Galactic Fighters (2.99, StarworkGC): 2,554 ±1,384
Adventures of Abrix (4.99, EJRGames): 2,554 ±1,384
Ecchi Sketch: Draw Cute Girls Every Day! (9.99, NewWestGames): 2,357 ±1,330
The Last Patient (0.99, Alex Danilow): 2,357 ±1,330
The Tenth Line (9.99, Sungazer Software): 2,357 ±1,330
Like Clay (0.99, free08Games): 2,333 ±2,283
Arma: Cold War Assault Mac/Linux (4.99, Bohemia Interactive): 2,161 ±1,273
Typing with Jester (4.99, Michael Jendryssek): 2,161 ±1,273
Life of a Wizard (3.99, Hosted Games): 1,964 ±1,214
Death Squared (14.99, SMG Studio): 1,768 ±1,152
The Lost Heir 3: Demon War (5.99, Hosted Games): 1,768 ±1,152
Age of Rivals (9.99, Roboto Games): 1,768 ±1,152
Hover Skate VR (11.99, Hyper Light Studios): 1,749 ±1,977
Blue-Collar Astronaut (9.99, Mutated Software): 1,572 ±1,086
Tokyo Twilight Ghost Hunters Daybreak: Special Gigs (14.99, PQube Limited): 1,375 ±1,016
LEAVES - The Return (7.99, Daedalic Entertainment GmbH): 1,375 ±1,016
BUCK (9.99, Wave Interactive): 1,375 ±1,016
Life of a Mobster (3.99, Hosted Games): 1,375 ±1,016
Future Unfolding (19.99, Spaces of Play UG): 1,179 ±940
CTHON (4.99, Gravity Games): 1,179 ±940
Tales of Escape (4.99, OnSkull Games): 1,179 ±940
Waking the Glares - Chapters I and II (4.99, Wisefool Studio): 1,166 ±1,614
Lost in Nature (14.99, Moongate Digital): 1,166 ±1,614
Yozora Rhapsody (6.99, Yume Creations): 1,166 ±1,614
Warpaint (9.99, LADDER): 1,164 ±1,138
Red Barton and The Sky Pirates (6.99, Plug In Digital): 1,164 ±1,138
Lemuria: Lost in Space (11.99, EJRGames): 1,164 ±1,138
Super VR Trainer (17.99, David Erosa García): 1,164 ±1,138
Light Apprentice (9.99, Amazu Media): 873 ±985
Dimension Jump (9.99, Redpoint Games): 873 ±985
VRCURATOR (4.99, Lobaki): 873 ±985
Coffence (14.99, Sweet Bandits Studios): 873 ±985
Snowflake's Chance (6.99, CarlMorganArt): 873 ±985
Lionheart: Legacy of the Crusader (9.99, Interplay Entertainment Corp.): 786 ±768
War of Castle VR (15.99, lemonvr): 786 ±768
Phantom Halls (6.99, Incendium LTD): 786 ±768
Don't Drop the Bass (4.99, RadishBox): 786 ±768
Passengers: Awakening VR Experience (9.99, Sony Pictures Virtual Reality): 583 ±1,141
Space Station Loma: OPERATIONS (13.99, Spielmann Solutions GmbH): 583 ±1,141
Ascender (8.99, GameChanger Studio): 583 ±1,141
Queen's Tales: The Beast and the Nightingale Collector's Edition (12.99, Big Fish Games): 583 ±1,141
Violent killer VR (2.99, 威震天科技
: 583 ±1,141
Mister Mart (4.99, Studio217, LLC): 583 ±1,141
Atramentum VR (1.99, Craplabs): 583 ±1,141
Draw Rider 2 (1.99, 17Studio): 583 ±1,141
Clash of Vessels VR (3.99, Druid Technologies): 583 ±1,141
Frontier VR (4.99, Gaugepunk Games): 583 ±1,141
World Builder (9.99, Guruji VR, Inc): 582 ±804
Mystery Riddles (8.99, Anawiki Games): 582 ±804
You... and who else? (6.99, Aldorlea Games): 582 ±804
Galactic Core: The Lost Fleet (9.99, PortalStudiosVR@ gmail.com): 582 ±804
Viktor, a Steampunk Adventure (11.99, Studio spektar): 582 ±804
Star Hunter VR (6.99, LiangDeZhao): 582 ±804
Metal Assault (4.99, Newsight Games/bitBerg): 582 ±804
World Destroyers (6.99, HardHead Games): 582 ±804
Land Doctrine (4.99, Polygma Studio): 582 ±804
Eekeemoo - Splinters of the Dark Shard (4.99, Cogg Games Ltd): 582 ±804
In case anyone was wondering, no, Death Squared did not show a user score or Metacritic score on SteamSpy, but neither do the majority of the games released that week.
I think there are genuine problems developers face on Steam that they don't face elsewhere, but I also don't really know what the solution is, short of "release fewer games." That's a discussion that goes around every once in a while and even though people come up with pros and cons for that solution, I don't know how many people think it would actually be practical to do.
If that's true, then this is simply the reality of being on Steam. The Vita and 3DS did get their fair share of indies because they were much smaller marketplaces than Steam, and thus easier to get visibility; it sounds like the same is happening for the Switch. But I don't know if it's anything specific Nintendo is doing with that marketplace to encourage sales.