krypt0nian
Banned
This will sell all the PS4s.
All of them.
All of them.
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Destiny makes $500 million in first 24 hours
- Thread starter JehutyRunner
- Start date
Trust me. I'm a PhD
Member
Yoshida: "So, how are we looking for September?"
Boyes: (Takes off glasses) "All of them, Shu... we sold... all of them..."
It means they shipped $500M worth of Destiny to stores, which works out to roughly 8.some million copies. For each retail sale of a $60 game, about $27 is profit for the publisher.
So yeah, this potentially covers a bit less than the supposed advertising budget of the game, assuming it actually is $500M with a roughly 50/50 split. (Bungie has said that the combined dev+ad budget is "not even close" to 500M.)
speculawyer
Member
Well, they may sell a lot of Xbones as well.
I think MS intentionally timed their "Buy an Xbox and get any game free" deal right when Destiny shipped so they could get a lot of Destiny players on Xbones:
http://news.xbox.com/2014/09/xbox-september-promotion
speculawyer
Member
Or maybe it means that not everyone is a Japanophile.
500 million was supposed to be for the 10 years worth of games in the franchise. So this money they just made might cover just the marketing for the entire IP over 10 years, not just this game.
IndoAssassin
Banned
But the question is what value does that $500 million represent.
Is that retail value?
Is it at manufacturer's price of the game?
krypt0nian
Banned
I'm certain they tried to deflate the white PS4 bundles. I'm also quite certain it won't make much of a difference in the snowball sales trajectory of the PS4. We shall see though.
There's no way to properly break it down either because of all the different SKUs, without knowing how many copies each individual SKU sold.
DidntKnowJack
Member
Oh that's true, I forgot about the hover vehicles in particular. But really, anyone expecting anything other than an fps are going to be disappointed.
reptilescorpio
Member
I'm busting to find out SKU numbers. Mainly current gen v. last gen numbers.
Are you still living in the Wii era ?
HP_Wuvcraft
Banned
Well, technically, Destiny 1.5, 2, 2.5, 3, 3.5 have all been confirmed since the leaked contract.
Bungie said they have no idea about marketing budget but dev budget would be way below 500 million. The best estimate we have is CliffyB, he said they need to sell ten million copies just to break even. Which puts Destiny at a 300 million budget, dev costs and marketing combined. That puts marketing at about 200 million. 500 million is supposedly the marketing budget over ten years.
It's rather unlikely that the $500M works out to "8.some" million copies.
Retail prices outside the US are substantially higher and collectors editions further increase the average retail price, which in turn decreases the number of units represented by $500million. Activision are almost certainly including DLC/season pass stuff in that number as well. It's also unclear how/if they are factoring in system bundle+game combos. And how are they accounting for the distribution of digital keys which are obviously infinite and effectively free for them to distribute?
The problem with such opaque numbers is that really they can just say whatever number they want and it's going to be true by at least some combination of the opaque variables that they're not revealing. I spent some time trying to intelligently ballpark what that $500million into units as well, but ultimately decided it's just not reasonably possible without substantive information.
In this case, don't expect me and other people to take your opinions seriously at this point.
People who think their opinions are facts are close-minded
ThoughtsOfSpeaking
Banned
Normally I wouldn't agree, but I saw that the white PS4 has already sold almost as much as the the titanfall bundle already on amazon this year.
You know, the bundle that Microsoft was practically giving away at one point.
The game/bundle has only been out 2 days.
To put it in further perspective, its only one spot behind XBO COD.
The bundle. Not the game.
Could have sworn most places were excluding Destiny from that deal...
Comfort Jones
Banned
Yeah but it's more fun to jump on an inflated hype train.
The quality of those reviews is atrocious and many are clearly fueled by irrational console war passion. I don't think metacritic is able to tell us anything of worth. I don't think it ever could.
No cos all the zeroes and 1s its getting on either side are from fanboys trying to alter the aggregate score for both systems
metacritic user reviews need to be killed
down 2 orth
Member
I don't think Activision is stupid enough to pull an E.T. and flood the market with a game that nobody wants. They've done their homework; they know the minimum amount of copies that will be sold in a worst case scenario.
I've seen enough Destiny-related breakdowns tonight
UK report next week will most surely have Destiny platform breakdown.
So every year you guys gonna get a Call of Duty and a Destiny now.
Makes me wonder how Actiblizzard is supposed to handle the marketing. Move one so they are six months apart?
FTFYSo every 2 years you guys gonna get a Destiny now.
Didn't know this
Happens with every game with the high and low ratings. It balances each other out.
No, didn't work with Titanfall either.
Comfort Jones
Banned
Sales to retail instead of actual sales numbers is a pretty common tactic used when they don't want to release the real sales, generally because, you know, they weren't super great.
Can we not pretend like that's not a thing that happens by taking it to the most amazing extreme by bringing up E.T.?
ThoughtsOfSpeaking
Banned
This is true, but amazon US has currently 105 user reviews for the PS4 version and 75 user reviews for the Xbox one version.
Amazon uk has 66 ps4 36 xbox one.
At this point it could mean anything. Its not a reliable metric by any means. Still its interest to see if these proportions match up to sales or not.
Normally I wouldn't agree, but I saw that the white PS4 has already sold almost as much as the the titanfall bundle already on amazon this year.
You know, the bundle that Microsoft was practically giving away at one point.
The game/bundle has only been out 2 days.
To put it in further perspective, its only one spot behind XBO COD.
The bundle. Not the game.
Thats pretty dam expensive. I wonder how many people traded in their old PS4s for the beautiful white machine like I did. Will be interesting to see numbers.
Trust me. I'm a PhD
Member
If the sales threads are any indication we should get a break down of percentage of sales per system for the UK, but we have to hope for a leak for US numbers (Unless Activision says something, but I am not sure they will; they don't for COD). But as you have shown, what little data we do have show a sharp favor towards PS4 (Makes sense with the co marketing deal and general larger install base).
Trust me. I'm a PhD
Member
Less like COD more like Diablo. It will net you around 12-15 hours Straight through, but has daily Heroic versions of the missions at level cap for more loot (again, like Diablo). But a lot of your enjoyment will rest on playing with friends. The single player is only a third the game and about half as fun alone as it is with good company^^
Awesome. Although I'm not a fan of multiplayer (that is, I never play multiplayer), it seems that the single player is robust enough on its own.
Noisepurge
Member
So every year you guys gonna get a Call of Duty and a Destiny now.
yup, a new Destiny every March and a new Call of Duty every October! They better buy some more studios so they can do that 2-3 year devcycle per Destiny now too...
Quite the contrary, they will be milking this franchise until the cows come home.