Support NeoGAF

[Thick Thighs Save Lives]

Xbox is the ultimate platform for gamers to power their dreams – but rarely have dreams been as sweet as this. In partnership with the highly anticipated new Warner Bros. Pictures’ film “Wonka,” Xbox is celebrating the return of the world’s greatest confectioner with a uniquely delectable gaming experience. Starting today, fans can enter the official Xbox sweepstakes for a chance to win the most extravagant and playful Wonka-inspired Xbox prizes, which include:

Wonka-Inspired Xbox Series X and Storefront Display: A special Wonka chocolate bar-inspired Xbox Series X bundled with a unique console display modelled after the magic of Willy Wonka’s iconic chocolate store. While the console may look like one of Wonka’s famous chocolate bars, the Wonka-inspired Xbox Series X is not edible.

(X)box of Chocolates: A beautiful box of surprises celebrating the new “Wonka” film containing the first-ever official edible Xbox Controller made of 100% pure chocolate and wrapped in the signature gold wrapper; a custom designed, burgundy-colored Xbox Wireless Controller inspired by Wonka’s coat from the film; and five additional chocolate truffles uniquely crafted to complement your Xbox gaming adventures including:

• Achievement Hunting: Delicious chocolate with a boost of energy ingredients, which helps with long-term gaming focus. Time to rack up that Gamerscore.
• Button Masher: Buzzing with bold espresso to keep your reactions crisp and your head in the game.
• Your Citrus Sidekick: Chocolate and orange team up for a sunny burst of flavor, in honor of the fruitful variety of games available on Xbox Game Pass.
• Xtra Kick: Balances out the sweet with just the right amount of heat. Just like any end boss, this gets you a little fired up but yields sweet rewards.
• Wonka for the Win: Sometimes the greatest joys in life are also the simplest. So, this treat focuses on the essence of what makes a great truffle: the chocolate. 100% pure, decadently delicious chocolate.

Fans can enter to win the limited-edition Wonka prizes by following Xbox on X (formerly Twitter) and retweeting the official Xbox sweepstakes tweet. The giveaway will run from November 13, 2023 through December 14, 2023. For official rules and eligibility details, please visit here. Prizes are limited to sweepstakes only – not available for retail. 

In the film, Wonka’s mother tells him “Every good thing in this world started with a dream.” Xbox is taking this message worldwide with a playful in-store experience at Microsoft Experience Centres in New York, London, and Sydney. The front window at each store will feature a Willy Wonka-inspired display and puzzle box in the shape of his trusty suitcase. Test your skills by solving the puzzle for a chance to get your hands on some custom Xbox giveaways.

See “Wonka” only in theatres and IMAX beginning internationally on December 6 and nationwide on December 15.

First Ever Official Edible Chocolate Xbox Controller and Wonka-Inspired Console - Xbox Wire

Xbox is excited to team up with Warner Bros. Pictures’ “Wonka” to celebrate the return of the world’s greatest confectioner with custom hardware, delicious prizes and in-store activations.

news.xbox.com

 

[delfrickintree]

My dog ate my controller..

 

[GrayChild]

Why break your controller after ragequitting the game you're playing when you can just eat it?

 

[MiguelItUp]

Can't say I was expecting this. Man, that new Wonka movie looks absolutely horrid, lol.

 

[diffusionx]

My dog ate my controller..

that's a hefty vet bill

 

[zephiross]

Do you get to take Phil Spencer's job if you get a golden ticket with it ?

 

[Danknugz]

more rehashed hollywood garbage. what were the writers asking for again? AI could clearly do better of a job than most of them.

 

[Daneel Elijah]

I only have one question: who is paying who to do this? Is Xbox payed for allowing the Wonka film producer to use their IP? Do they do it for free marketing? Or did they pay them to be allowed to use Wonka IP? I konw that this is stupid but I am curious about this. There is bigger films to be associated with so why this one?

 

[Thick Thighs Save Lives]

In case you're interested in participating in the sweepstakes:

 

[Danknugz]

I only have one question: who is paying who to do this? Is Xbox payed for allowing the Wonka film producer to use their IP? Do they do it for free marketing? Or did they pay them to be allowed to use Wonka IP? I konw that this is stupid but I am curious about this. There is bigger films to be associated with so why this one?

MS clearly gets paid to advertise the film

 

[Daneel Elijah]

MS clearly gets paid to advertise the film

I hope so.

 

[adamsapple]

oh my god that wrap looks so fucking weird.

so good ..

 

[The Cockatrice]

Waste of money.

 

[analog_future]

My dream of being able to eat my controller has finally been realized

 

[MrA]

Xbox branded everything but games, seriously none of this dumb stuff matters when there releases are a trickle
These novelties might be fun if ms was delivering on the games

 

[Beer Baelly]

Just in time for Sinterklaas

 

[RagnarokIV]

Load of shit.

 

[delfrickintree]

Honestly I would rather play with that controller than the lebrawn james one..

 

[Heisenberg007]

Finally, what we all were hoping Xbox to do! An excellent step in the right direction!

 

[Revolutionary]

My dog ate my controller..

RIP dog

MS clearly gets paid to advertise the film

Hope you guys are ready for the full-screen ad of Timothy Chalamet next month

 

[Magic Carpet]

MS clearly gets paid to advertise the film

I had no idea a new Wonka movie was even being made. And suddenly it's available in theaters with merchandise.

 

[Killer8]

When you ask Phil where the first party games are:

Come with me and you'll be
In a world of pure imagination
Take a look and you'll see
Into your imagination

We'll begin with a spin
Traveling in the world of my creation
What we'll see will defy
Explanation

 

[delfrickintree]

I had no idea a new Wonka movie was even being made. And suddenly it's available in theaters with merchandise.

Hollywood's throes of death unleash another desperate grasp at marketing relevancy.

Shh.. just go towards the light..

 

[StueyDuck]

they managed to find a way to repurpose all the shit that comes out of phils mouth, good for them

 

[GymWolf]

Well now we can't say that xbox players aren't eating good this year anymore.

 

[Mr Moose]

They should do mini ones for Christmas.

 

[Skifi28]

From sticks drifting to sticks dripping.

 

[Chuck Berry]

I get that MS has infinite cash, but to spend it all on this garbage, a clothing line, stuffed animals and Xbox tampons. It's just amazing the shit they churn out with the brand that ISNT videogames. And people wonder why really no one gives much of a fuck about their system and output aside from adamsapple

How many of these did you buy yourself bro? Instead of an advent calendar are you going to unwrap a chocolate Xbox controller every day in December until Xmas?

 

[Danknugz]

I had no idea a new Wonka movie was even being made. And suddenly it's available in theaters with merchandise.

same here

 

[Astray]

Xbox has some of the most baffling marketing moves.

The only way I could see any of this shit being remotely additive to their brand is if WB is paying them for it.

 

[DeaDPo0L84]

Xbox definitely holds the crown for most bizarre marketing exclusives.

 

[LordCBH]

If Microsoft put as much effort in their games as they do the army of retarded one off edition consoles, they’d be cooking HARD.

 

[skyfinch]

My boy Phil and Matt Booty are like "you fools want games?! Here, have sum chocolate!"

 

[StereoVsn]

It will be a good fodder for bets! “I will eat my controller if you can bear me in this Forza race”.

 

[LordBlodgett]

My dog ate my controller..

IS your dog ded???

 

[LordBlodgett]

Xbox has the weirdest cross promotions, and I wonder how many of them actually work? Like who buys this stuff?

 

[Putonahappyface]

 

[King Dazzar]

Finally, what we all were hoping Xbox to do! An excellent step in the right direction!

Hey, I like the concept. Get fed up with Xbox, comfort yourself by eating a chocolate controller!

Xbox has the weirdest cross promotions, and I wonder how many of them actually work?

I dont think the chocolate controller really works!

 

[GymWolf]

Load of shit.

Only if it is milk chocolate that contain more caffeine and theobromine that are natural diuretics.

 

[MALpractice311]

Xbox branded everything but games, seriously none of this dumb stuff matters when there releases are a trickle
These novelties might be fun if ms was delivering on the games

For real. I almost wonder what Wonka even gets out of this promotion. Xbox is such a tarnished brand. How could linking yourself to it help in any way?

And cool your jets MS fanboys, I loved my Xbox and Xbox 360, back when MS was focused on games first. I in fact never owned a PS product until after that horrible Xbone debut. I want MS to get back to being in a position in power, but all their moves are gigantic wastes of time, such as this cross promotion, or anti-consumer attempts at becoming a monopoly.

 

[MrA]

For real. I almost wonder what Wonka even gets out of this promotion. Xbox is such a tarnished brand. How could linking yourself to it help in any way?

And cool your jets MS fanboys, I loved my Xbox and Xbox 360, back when MS was focused on games first. I in fact never owned a PS product until after that horrible Xbone debut. I want MS to get back to being in a position in power, but all their moves are gigantic wastes of time, such as this cross promotion, or anti-consumer attempts at becoming a monopoly.

that's the rub, I want xbox to do well because more companies making great games, win, like I want a new gears of war that isn't mtx infested idiocy and I wanted star field to spectacular, not ok

 

[NeoIkaruGAF]

… I was just joking about edible controllers the other day

 

[Danny Dudekisser]

Well, it's not like I was going to play any games with it.