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[Leak] Xbox One (720) Pre-launch document leaked | $299 with Kinect V2 and 100M lifetime sales considered; assumed PS4 would be $399

The leak has surfaced via gamingleaksandrumours subreddit.

Full pdf is available for viewing/download here and I suggest grabbing it before it gets taken down: https://files.catbox.moe/xyabnx.pdf

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Ozriel

M$FT
Whoever comes up with these estimations at Microsoft should get fired. They missed their target by 42 million units. And I bet in 5 years we will get leaks how the estimated 120+ million sold Series X/S consoles. Literally sniffing their own farts and thinking its perfume.

Not sure what you’re talking about. They sold 80+ million of the Xbox 360, and were the dominant console in two of the bigger markets.

This looks to be documents from 2011 or so. A 100m forecast for the Xbox One would certainly be credible at that time, taking into consideration no RROD debacle and an expanding market.
 
The fact they listed Apple TV and Google TV as primary threats really does explains their whole TVTVTV angle.
Mobile gaming and Wii motion controls exploded in popularity, Apple was rumored to be making serious moves into gaming with Apple TV at the time. They were in a position to compete for all those markets after the success they had with the 360 and Windows Phone was still a thing.
 

Fafalada

Fafracer forever
So this was like literally an XB360 Pro/1.5 - interesting.
Ok never mind - just saw they had x86 cores too - how were they planning to make that 299 is beyond me.
 
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Killjoy-NL

Member
So, they expected 100M lifetime sales and ended up at ~57M.

Surprising.

At least they were more realistic about that than their market of 2 Billion subs for GP, which is stagnating at around 30M.

Even their target for 100M subs by the end of 2027 is delusional.
They really have no clue on how to read the market.
 
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Shows how they really considered themselves an all in one under tv media box. I think it hasn't turned out well for them because they didn't specialise.

Interesting indeed: it looks like the Xbox division have to internally lobby for a new console every generation, unlike sony and Nintendo, where new machine develop is continually ongoing.
 
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Mowcno

Member
Not sure how they thought $299 price point bundled with Kinect would ever be viable, even if they went with 4gb of memory and a 6 core CPU as the documents say. But shows that it wasn't just the PS4 that switched from 4gb to 8gb later in development.

Also funny they were considering Arm for Xbox One just as they are now considering Arm for the next Xbox.
 
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Ozriel

M$FT
The fact they listed Apple TV and Google TV as primary threats really does explains their whole TVTVTV angle.

Those aren’t listed as ‘primary threats’, though. And at that time the PS3 was the world’s most popular Blu-ray device…and consoles were the most popular Netflix streaming platform at the time.
So even Microsoft was going to call it the Xbox 720 originally, that's better than the xbox one.

Nah. That would have been a worse name. It’d have evoked 720p in the minds of many consumers…and if you go down that angle option, you’d have to go Xbox 1080 for the next one.
 
Not sure what you’re talking about. They sold 80+ million of the Xbox 360, and were the dominant console in two of the bigger markets.

This looks to be documents from 2011 or so. A 100m forecast for the Xbox One would certainly be credible at that time, taking into consideration no RROD debacle and an expanding market.
Don't bother trying to have a proper grown up debate with the trolls
 
They were so obsessed with installing a constantly connected surveillance camera and listening device in everyone’s living room that they forgot about making a compelling video game product at a sensible price.
Only for now RING Doos bells to be huge and Alexa doing her stuff in so many homes.

It wasn't a bad plan, the worst call was the underpowered GPU. That was the only issue I had with the One on a tech level.
I just wonder what MS original plans were for the Cloud before the overreaction
 

shamoomoo

Member
So this was like literally an XB360 Pro/1.5 - interesting.
Ok never mind - just saw they had x86 cores too - how were they planning to make that 299 is beyond me.
Probably going with a weaker GPU than the underclocked and cut down HD 7790 we got in the Xbone.
 
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BlackTron

Member
They were so obsessed with installing a constantly connected surveillance camera and listening device in everyone’s living room that they forgot about making a compelling video game product at a sensible price.

It was just disastrously poor management and planning.

Only to course-correct into becoming so obsessed with buying away their competition that they forgot about making games
 

ReBurn

Gold Member
Hold up!?

$299 WITH a Kinect V2 pack-in with a system cost of $225, while at the same time claiming profitably from launch?... Something doesn't seem right.
It's probably fake. At least it was never confirmed to be legitimate the first time it leaked in 2012. The thing that made people really believe it back then is that an IP law firm with ties to Microsoft asked Scribd to remove it and they did.
 
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BlackTron

Member
Projections of 100M + units is important...

Maybe that almost made sense when the plan was $299. But it's hard to believe they ever really thought some of the stuff on here...like they were gonna pack in Kinect and sell it at that price
 

Ozriel

M$FT
They were so obsessed with installing a constantly connected surveillance camera and listening device in everyone’s living room that they forgot about making a compelling video game product at a sensible price.

It was just disastrously poor management and planning.

Nothing in those plans talks about surveillance cameras and listening devices.

Why are some of you regurgitating 2013 talking points even when you have the benefits of hindsight?

It's implied.

Looks implied as possible threats. I’m not sure back in 2011 they were losing sleep about Onlive etc. When you’re planning, you’ll need to consider all plausible scenarios. Likely a 2013 version of this would have included Valve’s Steam Machines.
 

Pelta88

Member
Maybe that almost made sense when the plan was $299. But it's hard to believe they ever really thought some of the stuff on here...like they were gonna pack in Kinect and sell it at that price

Respectfully, You don't have to believe it. It's what they did.

I remember Major nelson saying they were expecting anywhere from 12-15 million units per year, easily. That is of course, before the DRM debacle hit.
 

Killjoy-NL

Member
Maybe that almost made sense when the plan was $299. But it's hard to believe they ever really thought some of the stuff on here...like they were gonna pack in Kinect and sell it at that price
Pretty sure they expected it regardless of price, seeing how they went from 24M with OG Xbox to ~84M with X360.
 

Kumomeme

Member
price vs performance against Google/Apple TV or WII 2/ Wii U it looks like might has a chance

but PS4 would rekt this console harder than what happened to Xbox One lol especially if they lacking exclusive and rely on multiplatform title the same way as Xbox One did.
 
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DaGwaphics

Member
At $299 with the Kinect in the box, things would have gone a lot better for them. :messenger_tears_of_joy:

Being the weaker hardware but $100 more expensive because of the camera no one really wanted was a bitter pill. The scariest part about this tidbit (if legit) is that they expected the $399, I always assumed that Sony's aggressiveness there surprised them.
 
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