In the extremely popular Valve game "Portal", you play as a human test subject being forced to run through a maze like a laboratory rat, by an insane computer program called GLaDOS. She sometimes tries to use positive reinforcement to get you to comply, claiming that she's baking a cake for you, and that you can have it when you reach the end. The cake was described by her as being delicious and moist. At one point, you find an area where a former test subject was hiding, and the former test subject (mentally broken by the insane experiments) had scrawled "The cake is a lie" all over the walls like a madman. It was a pretty cool moment in videogames.
And then people beat that moment to death. People on the internet would not shut up about saying "The cake is a lie". It was really annoying, and pretty much ruined something that was otherwise cool.
This cringeworthy comic saw that moment and thought that was cool. The meme, not the game. The comic starts with this baffling premise that socializing would be better if it was done with "real" cool people, nerds who play videogames (I wonder, does the comic creator really think that, or are they just pandering to the nerds in their audience?), and so the girl deliberately baits anyone in earshot by using the words "delicious and moist" in reference to her cake, and some jackass pops up like clockwork to respond to that tired old meme, and the characters smile about how that was some sort of success. It's just...painful.
And that's not even mentioning the terrible art.
