As a relatively dude bro gamer, Halo seems like a franchise from another time. There is obviously a dedicated base that they have, but it's time as a mainline FPS seems way over. I can't say I expected it to do this badly, but I'm not surprised either. I haven't had the desire to play a Halo game in an age. No matter how badly Call of Duty craps itself, I'm still tempted by every entry and I know a lot of people socially that are too.