Seems like Sony want to take advantage of an autumn-push and E3 hype to get PSVR quickly into homes. Would give developers a few more months and could go hand-in-hand with expected price-drop (and possible console re-design?).
http://vrfocus.com/archives/29644/gamestop-ceo-on-psvr-we-will-bring-the-sony-product-this-fall/
Update:
Seems like your default 'got to say something' PR.
Gamestop CEO said:“We will bring the Sony [PSVR] product this fall”
http://vrfocus.com/archives/29644/gamestop-ceo-on-psvr-we-will-bring-the-sony-product-this-fall/
Update:
http://www.gamesindustry.biz/articles/2016-02-16-playstation-vr-launching-this-fall-gamestop-ceoA Sony representative responded to a GamesIndustry.biz request for comment, saying, "GameStop was purely speculating. We have not announced our launch plans."
Seems like your default 'got to say something' PR.