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Sony to cut TV, Smartphone lineup; sees growth in PlayStation, image sensors
- Thread starter Radec
- Start date
ThoseDeafMutes
Member
I bought my parents a 50" 3D Sony panel for Christmas. Got a 40" 2D one for myself to game on earlier in the year. So don't blame me.
fuzzyreactor
Banned
bought a sony xbr in 2007. Still looks better than a lot of tvs
Their marketshare dropped from 42 percent to 18 percent. Samsung is somewhere over 50 percent now. Started at 4%. Lets say it could run better and will definetly get worse.
Yup, thinking about a Z3 compact, but I don't know if this bodes well for software support for that phone.
Panajev2001a
GAF's Pleasant Genius
Samsung is suffering too, S5 sales are like 40% below expectations, they are releasing like 56 smartphone models a year, etc...
Panajev2001a
GAF's Pleasant Genius
Most of Android is slowly moving out of AOSP/Android proper and into Google Play Services which auto update and are not stopped by ISP and phone makers. Unless you need firmware changes or changes to the Android kernel and system level components, Android is slowly changing the rules behind their fragmentation issues
.And that could be the end of it. It's like they already forgot the last generation or don't recognize Nintendos fall from grace. Sony went from market leader to third place (back then Japan was still relevant for consoles which helped them stay in 2nd place in worldwide numbers but now consoles pretty much only sell in Europe and America), Nintendo went from market leader to last place within three years. From profit making to loss machine. You don't build your main business around such a volatile market. Nintendo only exists because they still have billions of cash. Sony has billions of debt.
brickarts295
Member
Honestly if I had the money I would've definitely bought a Sony TV but I can only afford stuff like Insignia and Dynex T_T
WooHooAlex
Member
Their TV business has been on thin ice for years now. That's not really surprising. They definitely need to refocus their smartphone lineup tho. Focus on the Z and Z compact, possibly one lower end, more affordable model.
I'm glad to see Playstation becoming Sony's flagship brand tho.
I'm glad to see Playstation becoming Sony's flagship brand tho.
That's putting it mildly. With next year, which this report is based on, the TV division has been losing money for 11 years straight.
Captain Tuttle
Member
Good summary but I don't think that Sony has the management skills to pull this off, they've been trying different things for years and nothing has worked and I don't have reason to believe that they can make this happen.With what we know, Sony is actually geared to do a lot better in the 2015-2016 calendar than they have in the recent past.
* They finally got rid of the useless and loss leading PC division.
* They spun off the TV division which now has to float on its own or sink. Trimming the fat in the TV sets is a much better idea than trying to be everything and everywhere at any cost.
If like Panasonic they can aim mostly for the higher margin (but lesser volume) high end, they should be able to do fine. Having high volumes of unsold low cost TVs in inventory was definitely not fine (can't really sell your $350 32" Sony TV to Joe Blow when he can't see the difference with the Emerson TV of the same size but at $225. And more often than not, for the average user, there were little to no difference with a Sammy set of the same size at $299).
* Where the normally profitable Tablet/ Cell phone busines really hurt them in 2013-2014 is because they did not have big carriers selling them in NA (not sure about Europe). Lack of advertising also hurt them, but for the longest time it was simply not an option to find the most recent Xperia products at a reasonable cost in the US. Now? The Z3 is present with most large carriers (I know it's at least with T-Mobile and Verizon) at the same cost as any other flagship phone. Heck, back in August when comapring all my options (coming from a Motorola Razzr Max) I wanted a Z3 but couldn't get it with Verizon, so I fell back on a Note 3. I now wish I had waited.
* PS4 is selling great worldwide, and carriying along (most importantly) services. Bringing Remoteplay and PS Now to other devices was very much needed, good for them that they finally went there.
Now if they could make Music and Video Unlimited truly appealing, they'd have something really special (not holding my breath though).
* The imaging division will do fine as long as people buy video cameras and phones with cameras.
* The Finances division will probably continue to do fine, and at least maybe won't have to carry the whole comapny from now on, baring a financial collapse which I think is unlikely in the near future.
Imo, it's probably time to buy (if you're into stock options). Probably won't get any lower than it has been in the recent past, and will actually probably go up from now on.
Disclaimer: I'm no professional Analyst. Just a guy who has Bloomberg TV in his office all day long
lowhighkang_LHK
Member
Yes. But you may have to set it to full and sometimes its labled differently depending on the brand. Also, be sure you set your ps4 to full as well. The automatic setting doesn't work for many people.
Yeah that's annoying. On Samsung monitors, full RGB is labelled "low" and limited is "normal". Which doesn't make sense because it's called "color range". "Low" means the RGB values go all the way down to 0, but having a "low" colour range sounds like the opposite of what you should do.
The Bookerman
Member
I'll do my part and buy a W800B TV soon enough. Not a fan of line of products.
IndoAssassin
Banned
No wonder the picture looks better on my s27d590p monitor when I set black level to low lol. I was confused kept thinking something was wrong.
Nintendo also actively segmented themselves away from the markets that Sony competes in, at least in the home console segment. Meanwhile Sony "sunk" to third and still at or around about 90 million units. They will likely end this generation as market leader which would make that 3 out of 4 generations that they have lead.
Most of the moves he outlined have been in the works for a few years. Sony was never going to get back on its feet overnight. Of course you could argue that delaying the moves for TV/PC made things worse but that's another argument.