Just bought NFS on sale but I don't mind, EA access really is outstanding value. For me it's worth it alone just to play NFL, NHL, NBA and UFC. I only buy FIFA yearly the other sports games I'm more than happy to wait.
It's really great, EA gets my $30 and I get to play these games I never would have bought. Mutual benefit for both of us. I'm still buying Mirrors Edge and Battlefield day 1.
I got it at launch but this would be cool to get some new players in, mainly excited about the new NFS though. I didn't get it in any of the sales just because of Access.