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PS3 made it's lack of sales in NA and US up with mostly sales in mainland EU and JP of course. Different territories, different priorities. I'm not saying brandpower alone is the reason, but a combination of things. Still, PS4 is marketed as a must have "lifestyle" product like an iphone and is pretty popular with kids and teens too. I think Sony willingly and also randomly nailed the "playstation" phrase and that's why it's selling so much. As conservative as the console is, Sony managed to differenciate it from the competition with clever design and marketing and with help of the word of mouth.
Still a very mediocre performance, if you consider the price, launchdate, games library, great online. In all keymarkets, 360 performed better than the original xbox but was nowhere as close to Sony. I'm talking about Germany, France, Italy and Spain. And do not underestimate Sonys efforts in the last few years with PS3 and their support with exclusives, they struggled but maintained the brandpower, and we will never now how 360 performed if it hasn't been for the stop in brand and portfolio development.
Regarding the bolded sentence, that is incorrect.
Whenn Sony was partnered with Nintendo to make a CD attachment for the SNES, that attachment was going to be called Play Station. Obviously, Nintendo publicly burned Sony on that collaborative effort and Sony was pissed off enough to enter the videogames industry with a vengeance.
http://www.edge-online.com/features/making-playstation/