Not really the same situation at all though. First, the tablet market dwarfs the console market, both in terms of user visibility and hardware sold. In the last six years, Apple have sold 308M iPads. By comparison, in the last twenty years, super-successful Sony have only sold 380M consoles. To put that in to more perspective, Apple's 308M sales have come in the span of what could reasonably be called a single console generation. In the three years that PS4 has been available and sold 40M units, Apple have moved almost 140M iPads. And Apple are only a quarter of the tablet market at this point.
Further, the markup on a Surface is nearly 100%. Someone argued that MS could try to position themselves as "the Apple of" console gaming. So I guess they figure on MS selling Scorpio for $800+ and/or games for $100? Apple survive as a boutique vendor 5% of the market and 45% of the profits. I don't personally see MS pulling that strategy off, especially in the console space
and that's why. What category-defining have MS done in the console space beyond conference calls and paywalls? How will MS lure users in to their console boutique and persuade them to start paying Apple-like prices? "Just like Apple does," isn't an acceptable answer, BTW; if MS could be Apple, they wouldn't be MS. ;p