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[Chamber]

Back to offseason prices I see.

 

[Cavalier]

ITT: Gaf finds anything to bitch about because they're unhappy with their lives.

 

[jacobeid]

Surprising move, Microsoft. I wonder if we'll see comparable deals through retailers whereas the "official" offer will end?

 

[RoboPlato]

I just realized, it's even crazier to raise the price since PS4 has two major exclusives in February and March and comarketing for a couple huge titles in the first half. MS is going to lose a lot of momentum as Sony builds it up again.

 

[SalvaPot]

I think its smart of them, hardly no one will buy it after the holidays, so people who think the discounting price is a great deal will go out right now to get it for that deal, or just wait for next holiday season for it to go down again.

Also if some kids got it for christmas and those kids convince other kids to get one to play with them, parents are not going to notice that the machine went up in price.

 

[Sectorseven]

Good thing I hedged with Xbox futures.

 

[M.W.]

It's MS, of course it will go up.

 

[Scaramanger]

I wonder if it will be a soft rise, i.e. still sell it cheaper to retailers so they can keep discounting it whilst making it seem like a bargain ($50 off! Wow!)

 

[ThoughtsOfSpeaking]

As I said before in the pal charts thread, if they even attempt this in the UK, they are basically killing their console.

The £299 barrier has been breached. Neither console can go back.

 

[Marcel]

Absolutely NOT. I refuse to believe it.

Good car salesman tactic right there.

Microsoft did have that lease an Xbox One program cooked up so...

 

[semiconscious]

Just watch all the last minute panic sales and then once it expires they'll extend it again.

nah, they'd never try that old trick ...

 

[link1201]

Where's it say it's going back up? I just see it says $50.00 off ends.....January $75.00 off lol

 

[Giriath_89]

If they do this their sales will suffer terribly until they drop the price again.

 

[DorkyMohr]

I think they planned it correctly and got exactly what they wanted.

Mindshare


Now with more people with Xbox, they don't have to worry about there being a level of doubt when looking to buy one. The most vocal will spread the word and will cause lots of other to buy one.

Temporary or not, they did a good job in dropping that price. Getting it into a lot of hands, and executing. Now all they have to worry about is advertising more, and showing off games. They got enough of the crowd, I think this was a great idea.

I don't see people who waited for it to drop to 350 to then recommend it to others at 400.

 

[Occam]

Last chance? I doubt it. Just wait for the next round of bad NPD results.
The Xbone limbo isn't over.

 

[ronito]

They did this for marketshare, I get that. But if the consumer base perceives inconsistencies in price they'll just wait it out until they subside. I suspect this might stall their growth.

 

[Amir0x]

This means that they closed the deficit in NA.

hahaha zero chance. they're not selling 800k more than PS4 in December lol

 

[BlackBuzzard]

I think we can figured out the NPD winner from now until at least September now.

Who cares about pre season.

 

[Nibel]

ITT: Gaf finds anything to bitch about because they're unhappy with their lives.

I think you are misunderstanding things here, but go on.

 

[Apathy]

Looking at this from a marketing standpoint it kind of makes sense because in 6 months or however long they can announce a.... "permanent new price drop of $50 making the Xbox 1 only $349!" and get some extra sales from that, while recouping some of the losses at $399 in the months in between.

Yeah, but at that point your main competitor has been out on the market for long enough that they will probably be at the price cut position as well.

 

[MotorbreathX]

They'll keep it low. The timeframe was to establish a sense of urgency with consumers.

 

[Xando]

Was this discount US only? A friend mentioned interest but we're not from the US. I don't even know what the current price is of this thing lol.

Was US only. Price is all over the place here in germany though ( From 300€ until 500€ with kinect ).

 

[Chris1]

Lol... they're seriously not going ahead with this, right?

They have to be planning a price drop around march. No way $400 is sticking longterm

Was it confirmed that $350 was a loss? I honestly don't know.

The console being sold at a loss for $350? maybe, maybe not.

The console + free games + whatever else they're giving away with it? absolutely. It has to be.

 

[GnawtyDog]

Microsoft did have that lease an Xbox One program cooked up so...

$99.99 w/ $50 down at signing.

 

[Boke1879]

They are actually going back up in price? Big mistake IMO.

To be honest. I fully expect them to stay at this price. It makes no sense to raise it back to $400 when they've gained so much ground. But we'll see

 

[statham]

I expect a Valentine's Day sale, Father's Day, Easter, Mother's Day and 4th of July sale all lasting several weeks each.

 

[BoboBrazil]

Lol this is like those places that always have clearance or going out of business signs up year round to try to get business. That price isn't going back up.

 

[Amir0x]

ITT: Gaf finds anything to bitch about because they're unhappy with their lives.

what a fucking ridiculous and pathetic comment. Maybe try contributing your thoughts as to where people are going wrong instead of trying to snipe the very community you're apart of, brosef.

 

[ryan299]

It just says the Assassin's Bundle doesn't it? That will go back up and they'll probably put the base model at 349

 

[Steverulez]

Well that seems pretty ominous for a price increase.

I think its a bad decision unless they're planning new bundles, I expected them to go all in and be aggressive in US to get some sort of lead, I can see a continual cycle of Jan-Sept going to Sony and then if MS do their sales again October being unclear and Nov/Dec probably Microsoft but I'm not sure thats a particularly good cycle to get themselves into

 

[LQX]

I bet if they lower the price again it will be with a redesign as I cant see them raising the price then lowering it again as it will look like joke. So yeah I calling it now, slimmer redesign announcement at E3 at $299-$350. Or Kinect bundle at $399.

 

[Codex5050]

Well yeah sure that I think there's no question. I mean just the $350 price tag. I would imagine without Kinect that would be a very small loss, if any at all.

I'm of the belief that Kinect is overpriced, anyone know otherwise?

 

[PeregrinSe7en]

if they honestly do do that it would be the perfect opportunity for sony to drop the ps4 price to 350.

quite a strategic move if you ask me

 

[J-Spot]

What is their plan here? This will kill their momentum. Permanent price drop in a month or two when sales drop off? Do they have a slightly cheaper internal revision on deck for 2015 so they lose less money?

The plan seems to have been to sell the system at enough of a loss to make their victory in the NPD inevitable for two months, then hope that the PR and increased user base creates enough momentum for them to take over as the industry leader without compromising profits.

 

[Stanng243]

Walmart has this 350$ price as a rollback? Aren't Rollbacks usually permanent? I'm curious to see how Walmart reacts if/when Microsoft raises their price.

 

[Killthee]

Jan. 3rd - Last day for $349
Jan. 4th - $350 new official price
huehuehu

Yup. They'll just remove the packed in games and sell the base system for $350. There's no way it's going back to $400.

 

[Toki767]

I expect a Valentine's Day sale, Father's Day, Easter, Mother's Day and 4th of July sale all lasting several weeks each.

Don't forget Martin Luther King Jr. sale, President's Day sale, St. Patrick's Day sale, and Memorial Day sale.

 

[Cse]

There is absolutely no way they raise the price back to $400.

I imagine this is a last big push to boost holiday sales.

 

[Sidewinder]

I'm legit shook, really thought they wouldn't dare cranking the price up to 400$ again. Maybe they'll do an official permanent price cut around E3.

 

[Marcel]

ITT: Gaf finds anything to bitch about because they're unhappy with their lives.

I want to see the rest of this, don't scare him off guys.

 

[GnawtyDog]

I bet if they lower the price again it will be with a redesign as I cant see them raising the price then lowering it again as it will look like joke. So yeah I calling it now, slimmer redesign announcement at E3 at $299-$350. Or Kinect bundle at $399.

$299 w/ 2 free games, Xbox One slim, holiday 2015. That's when I am jumping in. $250 is even sweeter. MS gotta bring that slim goodness at E3 this year.

 

[Duxxy3]

Last chance to buy the Assassin's creed bundle for $349.

But it's OK, you can buy an MCC/Minecraft bundle for the same price.

At least that's what I'm expecting.

 

[FF Seraphim]

I'm legit shook, really thought they wouldn't dare cranking the price up again. Maybe they'll do an official permanent price cut around E3.

Something tells me they were taking more of loss per sale than they wanted but had to get the numbers up so they do not look like they are getting completely wiped by Sony. December NPD numbers should be interesting if MS can do 800k+ more than Sony they will have closed the gap.

 

[Servbot24]

ITT: Gaf finds anything to bitch about because they're unhappy with their lives.

You may notice that you're on a video game forum where people discuss the video game industry.

 

[system11]

If they sell it at the current sale price they're saying:

"Our console is worth less than a Playstation 4".

Politically they have to increase it again, so they're doing it in a period that doesn't matter.

 

[Miles Quaritch]

If the do put the price back up, I expect there to be a wealth of 2-3 game bundles to try and lessen the impact of the price increase.

 

[NickFire]

Hot damn I was not expecting this. They must have taken significant losses the last 2 months to risk losing all the momentum they gained in their top markets.

 

[Bgamer90]

Will wait to see what they do -- currently just seems like a move to get as many sales as they can before the December NPD period ends.

They will be making a big mistake if all SKUs go back to $400+. Sales (NPD) have shown that being the cheapest console for current gen multiplats (upfront price) is a good position to be in.

 

[Leflus]

Wow. Did not expect them to do that. The first half of 2014 is going to be rough for XBO.

 

[Toki767]

If they sell it at the current sale price they're saying:

"Our console is worth less than a Playstation 4".

Politically they have to increase it again, so they're doing it in a period that doesn't matter.

They've already said for the past 2 months.