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Sony CFO says they are already in a position to secure the minimum quantity of memory to manage until the end of this year's holiday sales period



Seems like Sony has managed a way to somehow counteract any possible price increase until the end of this year, or at least minimize that. This is great news and if they somehow pull that off...whoever is in charge with this stuff at Sony deserves a raise.
If others somehow raise their hardware prices and Sony manages to keep their prices...that, plus Wolverine in September and GTAVI in November...that would be quite the feat.

Imagine a GTAVI + PS5 for 350 bucks.
 
Both Sony and Nintendo have confirmed that it will not affect them for now despite some people trying really hard to project their current platform woes elsewhere too.
 
Sony know how to design and manufacture cheap hardware. And GDDR6 is still quite less expensive than either DDR5 or GDDR7 or even LPDDR5X they are going to use in their handheld.
 
Both Sony and Nintendo have confirmed that it will not affect them for now despite some people trying really hard to project their current platform woes elsewhere too.

You would think there would be a certain company in the best position to mitigate the situation given their very close ties with the company who are directly responsible for causing this shortage/crisis. But alas...

Happy Sesame Street GIF by ProBit Global
 
But acccording to some PC users a company like Sony has the same leverage as an end user buying a ram module on amazon! :messenger_grinning_sweat: :pie_roffles:
I don't know what you're talking about. I saw Hulst at Best Buy over the weekend filling a basket up with ram sticks.
 
Second part of that tweet:

Says they will continue to negotiate with suppliers for memory to meet demand and will minimize the impact of rising memory costs in 2 ways:
1. Prioritizing monetization of the current install base
2. Further expanding their software and network services revenue
 


Seems like Sony has managed a way to somehow counteract any possible price increase until the end of this year, or at least minimize that. This is great news and if they somehow pull that off...whoever is in charge with this stuff at Sony deserves a raise.
If others somehow raise their hardware prices and Sony manages to keep their prices...that, plus Wolverine in September and GTAVI in November...that would be quite the feat.

Imagine a GTAVI + PS5 for 350 bucks.

Sony CFO says they are already in a position to secure the minimum quantity of memory to manage until the end of this year's holiday sales period......

.....However, we have decided that we have no choice but the do another price increase of $100, £129 and €179 to combat rising inflation.
 
The massive memory increase after PS3 wasn't worth the added cost.
PlayStation could make a console that uses far less than 16GB of RAM and studios would build games for it.
 
It's almost like people were telling you what a loss leader business model is. She is saying they can eat hardware costs because they sell software based on their installbase size.

But I always heard that hardware is profitable (since 2021 or 2022). So what is the truth?
 
But I always heard that hardware is profitable (since 2021 or 2022). So what is the truth?
It may have been but hardware prices have been so unstable who knows at any given time or when they make their contracts. This is beside the point though nobody was arguing that they make a profit on hardware. People were telling you and some other PC folks that the likes of Sony and Nintendo differ from Corsair, AIB GPU manufacturers, smartphones etc because they rely on increasing their installbase and eating hardware costs, to get software sales:
Read above for possibility of loss leading platform holders to offset higher component cost vs smartphone sales, which rely purely on that hardware margin in their business model. Not saying Switch 2 will not be affected by a possible price hike it probably will but maintaining hardware sales for install base for subsequent software sales is a lot more important for Nintendo than it is for Huawei or Samsung or Corsair just selling hardware. They are more likely to eat costs than them. You are already seeing that right now with PS dropping the price of PS5 to $399 during Christmas.
 
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But I always heard that hardware is profitable (since 2021 or 2022). So what is the truth?

It was for a period of time earlier in the gen. Based on their reports it's the period circa late 2021-2024.

Absent of the hardware component shortages/price increases that would have continued to be the case. It's a very unique situation that console hardware manufacturers are having to navigate at the moment, and it's unprecedented for Sony in particular given the phase of the PS5 life cycle that they are in.
 
But I always heard that hardware is profitable (since 2021 or 2022). So what is the truth?
Things aren't that black and white. It was profitable for a bit in 2021 and then it stopped being profitable. This gen has been one hell of a rollercoaster, either because of components, because of covid, because of tarifs, now RAM, NVME's etc are increasing like hell, etc...it's been one thing after another. The fact this is hitting 100M this year is actually a huge surprise to me when you think about it all lol.
 
It may have been but hardware prices have been so unstable who knows at any given time or when they make their contracts. This is beside the point though nobody was arguing that they make a profit on hardware. People were telling you and some other PC folks that the likes of Sony and Nintendo differ from Corsair, AIB GPU manufacturers, smartphones etc because they rely on increasing their installbase and eating hardware costs, to get software sales:

But they also increased the price two times already so they clearly don't want to make too big loss on every unit sold.

So with memory price increase they can (like they said) increase prices on software, hardware or both.
 
But they also increased the price two times already so they clearly don't want to make too big loss on every unit sold.

So with memory price increase they can (like they said) increase prices on software, hardware or both.
The release of the PS5 Pro with that price was also a reason why you haven't seen more price increases for PS5 while others have increased theirs last year. What they make from those units might actually be enough to offset the loss they have with the slim model.
 
Both Sony and Nintendo have confirmed that it will not affect them for now despite some people trying really hard to project their current platform woes elsewhere too.
Bet their stock is down 30% in 2 months since the RAM crisis because of platform warriors lmao

Most tech companies already bought the RAM for this year, that doesn't mean it was way more expensive than 1-2 years ago.

In this case Sony is looking to minimize the impact by increasing PS+, game prices or adding politics like the early access MS does, hoping they won't lose subscribers in the way.

Hope they do well since i recently invested in them, and i think their mid-long term game looks great, but i also think this summer with the new fiscal year earnings can be a bloodbath with layoffs and price raises from several companies, Sony included
 
But they also increased the price two times already so they clearly don't want to make too big loss on every unit sold.

So with memory price increase they can (like they said) increase prices on software, hardware or both.

The situation is dynamic though.

RAM prices are cyclical, and this is a cycle top (albeit this has ended up being a supercycle). If RAM prices cool off and there ends up being a bunch of excess supply on the market (due to some larger AI companies pairing back or going under) between now and the end of the next fiscal year then everyone looking to secure RAM and NAND will be in a better position than they have been in the last 3-4 years.
 
But they also increased the price two times already so they clearly don't want to make too big loss on every unit sold.

So with memory price increase they can (like they said) increase prices on software, hardware or both.
Yes they did and dropped it in other quarters to make higher future quarter profits. All this isn't relevant though is it. Nobody said there are no price changes in hardware just that the likes of Nintendo and Sony are cushioned from this vs PC component manufacturers because of their loss leader business model.

They didn't say they plan to increase prices on software. They said they plan to "increase software revenue". This could just means they see higher software revenue from games like GTA6 that offsets any costs in this year just as much as any software price hike does.
 
But I always heard that hardware is profitable (since 2021 or 2022). So what is the truth?
It was at that point.
Since then the cost of manufacturing has skyrocketed.
Now, they clearly take a hit on each unit.



Food, electronics, energy, everything is getting more expensive.

I think you know this already
 
Yes they did and dropped it in other quarters to make higher future quarter profits. All this isn't relevant though is it. Nobody said there are no price changes in hardware just that the likes of Nintendo and Sony are cushioned from this vs PC component manufacturers because of their loss leader business model.

They didn't say they plan to increase prices on software. They said they plan to "increase software revenue". This could just means they see higher software revenue from games like GTA6 that offsets any costs in this year just as much as any software price hike does.

Yeah, GTA6 seems like a good change to massively increase software revenue.

Loss leader model is seen with PS5 (since launch basically) but we still have the most expensive PS consoles ever (outside of launch PS3 corrected for inflation). It only shows how fucked hardware prices really are (and what happens when one company dominates production).
 
Wouldn't this be normal for most big companies. I'm sure they have a forecast for projected sales and supply chain well in advance. It's not like they would have a 2-3 month contract for parts.

Most companies of this size have yearly or longer rates locked in so they can budget accordingly. I don't see this as being special but more a PR move. They already raised prices and sounds like this is a notice to users that other costs are going to rise. Ie Games, and services.
 
But I always heard that hardware is profitable (since 2021 or 2022). So what is the truth?
The only people saying that were deranged fanboys here. We were exiting the mining boom when COVID arrived and since then we're in this strange world of ever increasing prices for old hardware. Too bad the guy with the references of being sold at loss was also a deranged fanboy (of Sony) and he's banned and I can't find his post XDD If PS5 was profitable it was very recently and as for the current results seems that the RAM crisis blowed those margins away.
 
Bet their stock is down 30% in 2 months since the RAM crisis because of platform warriors lmao
Who said this? The strawman arguments are getting out of hand. You're correct that increased hardware prices threaten their business model because it relies on affordable hardware to have as high an installbase as possible. So what though? Nobody said rising RAM prices are good for business. This is mostly important for investors though.
Most tech companies already bought the RAM for this year, that doesn't mean it was way more expensive than 1-2 years ago.

In this case Sony is looking to minimize the impact by increasing PS+, game prices or adding politics like the early access MS does, hoping they won't lose subscribers in the way.
Lets just assume that what you say is true. Why is this relevant? Are you immune to early access premiums on other platforms? Not really, they exist exactly the same on PC despite paying for the RAM price increases. Were they immune to subscription price hikes? No too. There are just far more hands in the cookiejar (your wallet) so they can't subsidise hardware.

Hope they do well since i recently invested in them, and i think their mid-long term game looks great, but i also think this summer with the new fiscal year earnings can be a bloodbath with layoffs and price raises from several companies, Sony included
That makes sense then if you're talking about a stock market perspective. The RAM price increases are not a good thing for them especially in the summer when they normally have to fight harder for software sales. From the perspective of the customer though this is only good news regarding no immediate price hikes due to the RAM crisis.
 
The only people saying that were deranged fanboys here. We were exiting the mining boom when COVID arrived and since then we're in this strange world of ever increasing prices for old hardware. Too bad the guy with the references of being sold at loss was also a deranged fanboy (of Sony) and he's banned and I can't find his post XDD If PS5 was profitable it was very recently and as for the current results seems that the RAM crisis blowed those margins away.

I think that info comes from Sony originally:


But that was 2021, many things happened since then...
 
But Pc gamers told me a Playstation/Switch price increase is due any minute now. Turns out the only one getting fucked is them. LMAO

Second part of that tweet:
So pretty much what anyone with a lick of sense expected anyway. They will eat the rising costs for hardware and will try to make up for it by selling more software/services.

As said earlier: Neither Nintendo nor Sony can increase the price of their hardware any further without fucking their entire business model. They need those 100+ million devices in people's hands to sell them software, controllers, amiibos etc.
 
But Pc gamers told me a Playstation/Switch price increase is due any minute now. Turns out the only one getting fucked is them. LMAO

I will remind you of this post when PS5 price increase happens and/or PS+ price increase.

They were already losing money on PS5 with "cheap" 2025 RAM prices, you really think they want to get fucked even more with more expensive 2026 prices?
 
I will remind you of this post when PS5 price increase happens and/or PS+ price increase.

They were already losing money on PS5 with "cheap" 2025 RAM prices, you really think they want to get fucked even more with more expensive 2026 prices?
They cannot increase the PS5 price any further without tanking the sales. The console is too expensive as is.

Any source on Sony losing money with the PS5?
 
So Sony still has not secured DRAM for this year and is in the final negotiation stages.
Considering how the market is doing now, it's probably a bidding a war with other companies.
 
They cannot increase the PS5 price any further without tanking the sales. The console is too expensive as is.

Any source on Sony losing money with the PS5?

Apparently that's in financial report (I heaven't read it myself).

We will see TV and smartphones prices increases because of this whole RAM drama (or memory reductions). Price increases for consoles are not exactly new for this generation...
 
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Apparently that's in financial report (I heaven't read it myself).

We will see TV and smartphones prices increases because of this whole RAM drama (or memory reductions). Price increases for consoles are not exactly new for this generation...

Phones use LPDDR5, which has the same generational price increase as DDR5 and GDDR7.
The PS5 and the Pro, RDNA4, RTX5050, etc, use GDDR6 which has not seen the same price increases. So these products will not see the same constrains and price increases.
 
Who said this? The strawman arguments are getting out of hand. You're correct that increased hardware prices threaten their business model because it relies on affordable hardware to have as high an installbase as possible. So what though? Nobody said rising RAM prices are good for business. This is mostly important for investors though.

Lets just assume that what you say is true. Why is this relevant? Are you immune to early access premiums on other platforms? Not really, they exist exactly the same on PC despite paying for the RAM price increases. Were they immune to subscription price hikes? No too. There are just far more hands in the cookiejar (your wallet) so they can't subsidise hardware.


That makes sense then if you're talking about a stock market perspective. The RAM price increases are not a good thing for them especially in the summer when they normally have to fight harder for software sales. From the perspective of the customer though this is only good news regarding no immediate price hikes due to the RAM crisis.
How is it not relevant? It's not the early access thing, it's the more than probably PS Plus sub price hike that's happening this year.

And it's not about just investors or stock, stock is going down because investors think Sony might be able to keep growing their profits at the same rate due the actual situation.

If Sony loses, lets say 70 more dollars per console sold because of RAM, Storage, GPU crisis, that's around 1000 millions you need to recover this 2026 somehow, raising HW price is hard since they had to do it last year (because of tariffs IIRC?), same goes for Storage capacity, so they are now hinting at minimizing the impact by adjusting monetization from actual users, considering they have 50 mill users paying for PS plus, they'd need 20 more dollars per each uder this year to offset the higher costs, or more if they lose subs in the way.

So who cares if it's the actual users or the future ones that are going to have to pay more, it's the customer who's getting fucked by this situation, and it's the investor, and it's Sony too if they have to use a big card like a HW or PS Plus price hike to just not lose more money instead of making more.

I don't care and i don't see this as a PC or Xbox vs Playstation or whatever, this is a few huge tech companies spending obscene amounts of money on buying all the HW available in the market (even if they just leave it in warehouses being unused because they don't care), fucking dozens of other companies in the way, which are simply forced to fuck customers in the way too
 
Steam Machine looks DOA. Pay $1000 and won't even play GTA6.

Sony will have a large enough user base to extend this generation as long as needed. It's not Microsoft or PC Users will be able to release/procure hardware at reasonable prices to pressure Sony (or if prices come down, then PS6 will release earlier).

Sure, some very small number of people will pay crazy prices to get a top of the like PC but the numbers will be so small we won't see most devs target these specs when making games.
 
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GDDR6 16Gbit chips are currently ~$30/piece in the spot market, and rationally they'll push towards parity with the DDR5 16Gbit spot pricing (~$37.933/chip as of this post) as available inventory runs down, because you could just run DDR5 wafers instead because 16Gbit of DRAM cells will be about the same die space regardless of memory interface. At some point it becomes economically viable to just buy PS5s (especially the Japanese-only SKU) and just scrap them for GDDR6/NAND/spare parts/selling of included DualSense for $50 on Aliexpress/etc unless Sony raises prices.
 
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GTA may give a final opportunity to slip in a price increase a little while before it and get away with it. Without that it would be a tough situation.
 
Apparently that's in financial report (I heaven't read it myself).

We will see TV and smartphones prices increases because of this whole RAM drama (or memory reductions). Price increases for consoles are not exactly new for this generation...
TVs and Smartphones are a completely different story because TVs are sold to make a profit with the hardware itself. A console doesn't need to. In fact consoles have been sold at a lost for most of their existance.
 
How is it not relevant? It's not the early access thing, it's the more than probably PS Plus sub price hike that's happening this year.
It isn't relevant to my post, because nobody said the RAM crisis is good for business/profits. So who was saying falling stock price is due to warriors and why are you laughing about that? I just said that the customer is affected by rising hardware prices less on consoles because installbase is important in the loss leader model and they can stabilise hardware cost more to try to ride out instability.

You just mentioned the early access thing now. I said other platforms already have this anyway. As for the PS+ hike, I don't doubt that either. Especially as subs always are hiked and they normally blame the rpi/cpi in April but again were PC subs like gamepass or EA play immune from hikes? they weren't, and they're all likely to see more too.
And it's not about just investors or stock, stock is going down because investors think Sony might be able to keep growing their profits at the same rate due the actual situation.

If Sony loses, lets say 70 more dollars per console sold because of RAM, Storage, GPU crisis, that's around 1000 millions you need to recover this 2026 somehow, raising HW price is hard since they had to do it last year (because of tariffs IIRC?), same goes for Storage capacity, so they are now hinting at minimizing the impact by adjusting monetization from actual users, considering they have 50 mill users paying for PS plus, they'd need 20 more dollars per each uder this year to offset the higher costs, or more if they lose subs in the way.
You don't have to recover it especially if it means projected software sales decline due to your installbase projections falling short. They can have lower margin quarters and carry on but they're saying they won't have those because software revenue is likely to increase, especially with big games like GTA6. They reduced the PS5 price in December to $399 while this RAM crisis was happening keep that in mind as to how important installbase is for them. They may hike hardware prices too but I'm just saying consoles are affected less by it.
So who cares if it's the actual users or the future ones that are going to have to pay more, it's the customer who's getting fucked by this situation, and it's the investor, and it's Sony too if they have to use a big card like a HW or PS Plus price hike to just not lose more money instead of making
more.

I don't care and i don't see this as a PC or Xbox vs Playstation or whatever, this is a few huge tech companies spending obscene amounts of money on buying all the HW available in the market (even if they just leave it in warehouses being unused because they don't care), fucking dozens of other companies in the way, which are simply forced to fuck customers in the way too
The tech companies certainly haven't done anybody any favours by buying up all the RAM but it's not doom and gloom of massive price hikes happening on consoles, at least not yet, and hopefully not in the future.
 
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