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11th Anniversary of the Xbox One Reveal

Unknown?

Member
Beginning of the dark days for Xbox

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No, that was 2010 360. It may have sold well to the casual Wii crowd but alienated their core base and they lost those casuals afterwards.
 
Series X is marked improvement in every possible way. It’s the lack of software that’s driving the poor cycle of the platform life, not the hardware that is at fault this go around.

It’s the exact opposite problem that Xbox One faced out of the gate.

Piggybacking on this comment, at this point Series X just represents wasted potential. People can complain about the whole S/X think hampering performance of Xbox, but they're both nicely designed hardware that would've sold well had Xbox actually delivered home run software. Instead, they've struggled to make it to first base and at this point the crowd is going home and will likely never come back to Xbox.
 
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EverydayBeast

thinks Halo Infinite is a new graphical benchmark
Had a 360 and an Xbox one as well, wasn’t feeling the design, overall Halo 5 happened, Microsoft of course positioned the Xbox one to sell tv shows and people will never forget the Kinect failure.
 
Don killed the platfrom. At least phil is giving it a mercy kill.
If people believe Xbox One killed the brand by botching the concept and execution of Xbox One, then by that definition it has to be Mattrick’s fault 🤷‍♂️

Phil came in just before launch and had a litany of things to fix, and just started going down the list.

Kill Kinect bundle mandate
Lower retail price
Add standard headphone jack into controller
Focus on big single player games
De-emphasize the Mattrick TV plan of all these Xbox TV series
Get rid of always-online mandate
Allow sharing of physical & digital games
Phase out the integrated cable box idea
Significantly shrink the size of the console
And on and on and on
 
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It was the day, the Xxxxxxxxbox... died...

And they were singing byyyyyyyyye bye, this here Microsoft guy
The 360 was real nifty but now I want to die
And them PS4 boys were drinking whiskey and rye
Saying "Man, this time they didn't even try!"
 

feynoob

Gold Member
If people believe Xbox One killed the brand by botching the concept and execution of Xbox One, then by that definition it has to be Mattrick’s fault 🤷‍♂️

Phil came in just before launch and had a litany of things to fix, and just started going down the list.

Kill Kinect bundle mandate
Lower retail price
Add standard headphone jack into controller
Focus on big single player games
De-emphasize the Mattrick TV plan of all these Xbox TV series
Get rid of always-online mandate
Allow sharing of physical & digital games
Phase out the integrated cable box idea
Significantly shrink the size of the console
And on and on and on
It all started here
 

Bumblebeetuna

Gold Member
Peggle 2!

A total disaster that Xbox is still reeling from more than a decade later.

Yep, they never recovered. Lost the most important generation to win.

Also, before this reveal and the media afterwards, I assumed Major Nelson could never be more punchable. I was wrong. What a smug douche nugget he was around this time.
 
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DryvBy

Member
Don Mattrick can go suck an egg.
It's not like MS or Phil are different. They just thought their rental box plan would be popular then instead of now.

Xbox was best during Xbox 1, not Xbox One, and would have been terrific if the RROD didn't butcher the 360 experience for some of us.
 
Microsoft's senior vice president of Interactive Entertainment Business Yusuf Mehdi has stated that given the broad multimedia focus of Xbox One, there's no reason why it can't shift between 400 million and 1 billion consoles in its lifetime. He said the company is also angling for 100 million Xbox 360 console sales in the next five years.
"We think you can go broader than a game console, that's our aim, and you can go from 400 million to potentially upwards of a billion units. That's how we're thinking of the Xbox opportunity as we go forward."
 
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Go back and rewatch Microsoft's E3 2005 press conference, the debut of the 360 as I did in 2017, it's still exciting as hell and the exact opposite energy of the 2013 one.

Xbox dropped the ball back then it's just run on momentum and fumes ever since.
 
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StereoVsn

Member
A dark moment in the history of gaming..
And the true reason xbox is still struggling
MS first dropped the ball toward 2nd half of 360 era when they killed off bun ch if their internal studios and focused on Kinect. That worked for a bit, but then casual audiences dried up and by the time Xbone released a lot of hardcore audiences didn’t have much to look forward to besides Halo, Gears and Forza (and TV, TV, TV).

So MS started to turn victory into defeat before Xbox One even released and before their awful always online strategy.
 

Banjo64

cumsessed
This and Sony’s E3 set the internet on fire. I don’t think I’ve ever seen anything like it. There was an onslaught of memes. Even casuals knew about it. The Reddit front page at the time was just wall to wall coverage with each post having thousands of upvotes. Crazy.
 

Heisenberg007

Gold Journalism
It's extremely important because Xbox has never recovered from this day.
Xbox Series X suffers because of the problems that Xbox One introduced. An entire lack of confidence in Xbox.
I partly agree with this sentiment, but it's unfair to put the entire blame on that one launch.

Other companies (PS with PS3 and Nintendo with WiiU) also recovered from their failures successfully. And Xbox One actually sold really well for the first 2 years or so.

We were reading headlines like this one even in 2016, three years after the Xbox One launch. Most of the Xbox's self-inflicted problems came after that launch, I believe.

 
The XB1 never recovered from its disastrous reveal event, their messaging that entire pre-launch cycle was a constant stream of fails. Anytime Mattrick or someone else at Xbox opened their mouths they made the situation worse. Then at E3, Sony give them a killshot that ensured the XB1 would be stillborn. It was a more expensive system that was outperformed by the PS4 on day one, saddled with an unwanted mandatory peripheral in Kinect 2.0, and starved for quality exclusive content. Over time, Xbox did work to get rid of the Kinect requirements, lower costs, and try to make the system more competitive, but by that point it was far too late. PS4 didn't just beat the XB1, it curbstomped it over and over and over again. Sony was still turning out huge system selling exclusives during that time, while every time Xbox tried to do something it seemed like a drunk uncle that couldn't hold down a job. Remember the horrific state that Halo: The Master Chief Collection launched in and how long it took to right that ship?

The XB1 could not do what the PS3 did. PS3, too, had a disastrous reveal and lead-up, making things worse on a near daily basis, and was nearly crushed into oblivion by the 360. But Sony not only recovered from the PS3, but made it a must-have console by the end of the generation, eventually (barely) outselling the 360. The XB1 never came close to doing that. It was always doomed to a distant third place, and there was no path to recovery. The mistakes of its reveal and launch damaged the Xbox branding to a point where they tried to reinvent themselves with Gamepass, which has slowly caused the brand to wither on the vine to where it is today and when it's becoming increasingly clear it's not a question of if Xbox will go third party, but when.

Xbox made mistakes in the 360 generation by rushing that box to market, creating the console with the highest failure rate in history and necessitating the billion dollar bailout for Xbox gamers, and how it all but abandoned it's own core audience post-2010 to focus nigh exclusively on Kinect. But the reveal of the XB1 was a self-inflicted wound the brand never fully recovered from and never will. This was the watershed moment where Xbox became doomed to a slow decline, where it now looks over its squandered chances and laments that it could've been a contender, instead of a bum.
 
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