Eddie-Griffin
Banned
Atari has spent longer in the hands of Infogrames than it ever spent as a relevant force in videogames.
Infogrames only brought Atari outright in 2008. The first interest in it in 2001. They have had control over the brand in some form for way too long though I agree.
then diminishing returns from the home computers,
Not sure about that.
However, like I said Infogrames basically has to hold on to the brand now because it's all they have left. They lost many of their publishing deals, they sold off many of their core IP including Alone in the Dark which was the face of Infogrames, and so now effectively Infogrames is nearly dead, surviving off an Atari mask.
The question is who gets the brand once they go under. A Chinese company got the Commodore brand iirc, not sure if they did anything with it.