Err, they're plenty positive when good things happen? This is a pretty nothing question.
There's a ton of love for FFXIV, World of FF (from the people who actually played it I suppose), etc.
But it's super hard to be nice about stuff like FF Explorers, a ton of the mobile efforts, Arianna Grande integration, yada yada.
Did Arianna replace Tifa as the new heroine in FFVII?
It's a one-off optional party member from a mobile game you probably aren't playing. Who gives a shit?
I can understand getting angry over Gackt being a canon villain near Sephiroth's level, sure. But something that has zero bearing whatsoever like Cup Noodles (which at least they decided to have fun with)? Boo freaking hoo.