People think the execution of the problem when of the spent more time learning matchups and footsie, theyd do better in matches.
i agree.
execution is the lowest hanging fruit. and sfiv is (without any doubt in my mind) the easiest sf game to play at a low-to-mid level.
i have very little faith in capcom to do this right, but i think attracting new players to play and stick around really just revolves around three issues:
1. characters you actually want to play
2. really robust online netcode and features
3. actually TEACHING people how to play the game in digestible chunks
capcom only ever seems to nail #1.