First, we do know what Sony will show at their Gamescom conference. Nothing. A company who understands good strategy is one that plans for what they do know, not what they don't.
They don't know what Sony has at E3, but it's a fair bet they'll have some big announcements and some of them will surely drown out some of Microsoft's smaller announcements, just like some of Microsoft's big announcements will do the same to some smaller Sony announcements.
Games like Scalebound are big to us, but it's a Platinum Game... their titles never sell a huge amount relative to the 'big AAA' titles, and so it's the perfect game to debut at a show like Gamescom when Microsoft can depend on Sony not being there to drown it out. Similarly, Crackdown is on a AA tier of game judging by sales, which makes it yet another perfect candidate for a show to Microsoft's own. And Quantum Break is a brand new IP from Remedy who has been hit or miss with their games in terms of the attention/sales they've received, and the title has already had a huge coming out party multiple times... and it was also delayed out of 2015. It's yet another perfect candidate for a show to itself.
This is a brilliant strategy. It really, really is. They will have games at E3. Microsoft will have a packed show just like Sony. They will show their new Forza, their Gears of War Collection, and all sorts of surprises. They have big stuff in the pipe. And that will be at E3.
But then they smartly now have a huge summer show to themselves, where they can highlight their second tier of products without any of them being drowned out by overwhelming E3 press coverage of a billion different products.
I do the E3 summaries each year on NeoGAF, and the number of announcements each year is staggering. It's basically impossible to keep up with. Microsoft has in my estimation made a very very clever strategic move.
1) 2 months is 2 months, especially for a conference ONLY segment.
2) Lets see what they actually show at GDC.
Or perhaps gameplay from the big titles coming this fall that we haven't seen much on? Halo 5 campaign, Forza 6, Gears of War remaster, Fable Legends, Tomb Raider...Can't wait for CG announcements of games we won't play for 2+ years
E3 2014 :Redux
This is totally understandable in principle (this news actually made me more excited for the unknowns of Microsoft's E3 conference).
However, it makes me wonder: What does that say about the strategy for their previous conferences where these games were featured? Not only featured, but two of them were only CG trailers?
Why should Scalebound and Crackdown not receive the royalty treatment that, say, Sunset Overdrive did?
This is totally understandable in principle (this news actually made me more excited for the unknowns of Microsoft's E3 conference).
However, it makes me wonder: What does that say about the strategy for their previous conferences where these games were featured? Not only featured, but two of them were only CG trailers?
Why should Scalebound and Crackdown not receive the royalty treatment that, say, Sunset Overdrive did?
Incorrect. The good stuff is postponed; there is only the best stuff left now.All games I want to see....but holy crap, what do they have for E3??!
Must be some good stuff.
I think the big difference is that this year Microsoft knows Sony is not going to be at Gamescom. When that announcement was made over a month ago, I'm sure a lot of thought was put into how to take advantage of that fact over at Microsoft. And if I were in their position, I'd have concluded the precise same thing: this is a chance to steal weeks of publicity for second tier games in our lineup that otherwise might get drowned out because they're not quite the biggest franchises or they're new untested IPs or whatever. It's a net win. They can say something silently about Sony's games lineup while simultaneously giving these games huge breathing room to catch the public's eye.
There's also the double bonus of giving the big announcements they're going to have at E3 even more room to breath.
The success of the strategy of course will depend on multiple factors. For example, if they took these games out of E3 and moved them to Gamescom and as a result their E3 conference seems starved due to it, that would make this move a bit more debatable from a positive/negative standpoint. But I am pretty sure that won't be the case. Another factor will be just how well received these games finally are at Gamescom. If they get a lot of people talking it'll be huge, but if there's any disappointment in there it'll make it seem like a squandered opportunity.
Ultimately, though, I think this was the smart move. If I were in their position, I'd have done this and perhaps even moved some more big titles to Gamescom too. It really is a huge opportunity for MS to capitalize on a odd strategic absence on Sony's part.
Are you ready for third party deals, DLC exclusivity announcements and lots of and lots of CG trailers that may or may not actually become, well, games...
I'd also expect there to be a 10 minute Division demo up there too.
I was super hyped for Crackdown and Quantum Break. I'm hoping they blow E3 out of the water because those are some of their big titles they're holding off showing.
I think the big difference is that this year Microsoft knows Sony is not going to be at Gamescom. When that announcement was made over a month ago, I'm sure a lot of thought was put into how to take advantage of that fact over at Microsoft. And if I were in their position, I'd have concluded the precise same thing: this is a chance to steal weeks of publicity for second tier games in our lineup that otherwise might get drowned out because they're not quite the biggest franchises or they're new untested IPs or whatever. It's a net win. They can say something silently about Sony's games lineup while simultaneously giving these games huge breathing room to catch the public's eye.
There's also the double bonus of giving the big announcements they're going to have at E3 even more room to breath.
The success of the strategy of course will depend on multiple factors. For example, if they took these games out of E3 and moved them to Gamescom and as a result their E3 conference seems starved due to it, that would make this move a bit more debatable from a positive/negative standpoint. But I am pretty sure that won't be the case. Another factor will be just how well received these games finally are at Gamescom. If they get a lot of people talking it'll be huge, but if there's any disappointment in there it'll make it seem like a squandered opportunity.
Ultimately, though, I think this was the smart move. If I were in their position, I'd have done this and perhaps even moved some more big titles to Gamescom too. It really is a huge opportunity for MS to capitalize on a odd strategic absence on Sony's part.
I'm sure there will be some indie games at E3. Yay.
I'm sure there will be some indie games at E3. Yay.
Because that's probably all they had at the time. Shit got announced waaay early me thinks.
Because that's probably all they had at the time. Shit got announced waaay early me thinks.No Scalebound fucking sucks.
We still only have that shitty cg trailer with zero actual info.
Because that's probably all they had at the time. Shit got announced waaay early me thinks.
I dunno, man. Rare and Twisted Pixel are both working on something AAA, apparently. There may be some legitimately cool surprises coming.
I'm sure there will be some indie games at E3. Yay.
Scalebound was the only thing they had I gave a shit about. Guess I can skip the MS conference if it won't be there.
I dunno, man. Rare and Twisted Pixel are both working on something AAA, apparently. There may be some legitimately cool surprises coming.
There's so much else they could show, though. All this means is that 6 weeks later we will get to see these games... but what does this mean for the remainder of the time they have? We could have very different surprises. Hell, a new "Scalebound", that you didn't expect, just like last year!Scalebound was the only thing they had I gave a shit about. Guess I can skip the MS conference if it won't be there.
Sounds good to meI'm sure there will be some indie games at E3. Yay.
You know at this point, all of those describe Sony more than they do Microsoft
This either means an amazing E3(Think Banjo, New IP, and and the Joe Montana Football rumors being legit) or MS looking to deliver two good/solid conferences instead of one amazing one. So bummed by the lack of Scalebound, please swerve us!
There's so much else they could show, though. All this means is that 6 weeks later we will get to see these games... but what does this mean for the remainder of the time they have? We could have very different surprises. Hell, a new "Scalebound", that you didn't expect, just like last year!
Three heavy hitters at Gamescom. They must have some nice stuff to show @ E3 to move these 3 out.
Technically we expected it because it was spoiled by that one neoGAFer who came on this forum for a few hours to leak everything Microsoft had in store and then vanished into the great darkness
Or they aren't ready for prime time yet
but you don't know everything they have
by definition, E3 conferences are usually filled with surprises
i mean unless you're some sort of videogame psychic (which begs the question: why are you surprised this game won't be there?)
2 months to get that prime time readiness.
Or they aren't ready for prime time yet
I think the big difference is that this year Microsoft knows Sony is not going to be at Gamescom. When that announcement was made over a month ago, I'm sure a lot of thought was put into how to take advantage of that fact over at Microsoft. And if I were in their position, I'd have concluded the precise same thing: this is a chance to steal weeks of publicity for second tier games in our lineup that otherwise might get drowned out because they're not quite the biggest franchises or they're new untested IPs or whatever. It's a net win. They can say something silently about Sony's games lineup while simultaneously giving these games huge breathing room to catch the public's eye.
There's also the double bonus of giving the big announcements they're going to have at E3 even more room to breath.
The success of the strategy of course will depend on multiple factors. For example, if they took these games out of E3 and moved them to Gamescom and as a result their E3 conference seems starved due to it, that would make this move a bit more debatable from a positive/negative standpoint. But I am pretty sure that won't be the case. Another factor will be just how well received these games finally are at Gamescom. If they get a lot of people talking it'll be huge, but if there's any disappointment in there it'll make it seem like a squandered opportunity.
Ultimately, though, I think this was the smart move. If I were in their position, I'd have done this and perhaps even moved some more big titles to Gamescom too. It really is a huge opportunity for MS to capitalize on a odd strategic absence on Sony's part.
Look back two years to see what impact "winning" E3 has.
I really want that rumor to be true, but I just don't see MS doing something that would so obviously piss off EA.What's the latest word on Joe Montana?
Is that really happening?
Would, in that case, Microsoft drop their focus on Madden? That rumor is still so very weird.
I really want that rumor to be true, but I just don't see MS doing something that would so obviously piss off EA.
All that time for Banjo Threeie.
(SB and CD were the only things I was looking forward to. We're getting the umpteenth MS E3 of somethingForzasomethingHalosomethingGears, aren't we?)