MagicWithEarvin
Member
http://andriasang.com/con1ot/hirai_sce_chairman/
Not a big deal, really. Sorry if any confusion was caused.
Not a big deal, really. Sorry if any confusion was caused.
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Sony Computer Entertainment 2011 Fiscal Report : Deficit Over 94.7 Billion Yen
- Thread starter chris0701
- Start date
Gemüsepizza
Member
I don't see how appointing a dedicated Representative Director and Chairman for one of Sonys most important branches is a bad thing. He can't do everything.
IrishNinja
Member
no doubt, but i don't think we're that far gone just yet. gaming division still represents one of their biggest areas of potential growth, does it not? i mean, if they can again capitalize upon it.
never got this attitude - i didn't buy an xbox last gen, but im glad it was around for its offerings. there really wouldnt've been much western development breaking into the scene without it, for example.
...yes, but it still stings man
highly debatable
No. He was Chairman of SCE, not CEO. If everything was OK, he would have stayed in that position. Changes like these are made to show shareholders that the company is serious about fixing their problems. I.E., Kaz is taking some of the fall for these numbers.
IrishNinja
Member
http://andriasang.com/con1ot/hirai_sce_chairman/
Oh no, not Kaz
I wonder if this deficit played a part in that.
what the fuck? is this legit? this needs to be its own thread!
gundamkyoukai
Member
Read wrong , thats what happen when you stay up all night .
Caught me before my edit your fast lol .
Will the job still exist? If so that is quite a bad communication move not to announce who will replace him in the same press release.
The 1 billion figure wasn't uttered by Sony CTO. It was a simple speculation by the author of the article...
I don't know in which alternate universe you've been living, but both the PS1 and PS2 were cutting tech at their respective launch dates...
Regarding the topic, who do you think would assume the role of SCE leader?
I don't know in which alternate universe you've been living, but both the PS1 and PS2 were cutting tech at their respective launch dates...
Regarding the topic, who do you think would assume the role of SCE leader?
GO READ ENTIRE ARTICLE. He got promoted to be chairman of entire Sony, so he left his position as a head of SCE. There is nothing new here, except that now he finally moved from old job to the new one.
Chuck Norris
Banned
Why? I doubt he has been acting as CEO of SCE in anything but title since he got promoted. Whoever assumes the title now will have been doing the heavy lifting
IrishNinja
Member
oh, fuck, just made a thread for it too, haha
And now, entire gaf will freak out. Add into OP more visible description if the situation.
IrishNinja
Member
already happening. i take full responsibility!
They've done plenty of marketing:
http://www.mcvuk.com/news/read/tv-ad-focus-ps-vita-vs-other-handhelds/093363
It's just not particularly marketable anymore.
JohnnySasaki86
Member
still didint address what I was saying. How can you still even be a Representative Director and Chairman, while being a President and CEO at the same time? A position like this still holds a lot of responsibilities, no? One person cant do everything.
It really depends, being Chairman dosen not necessarily mean you have a lot to do.
Sony are pretty much the only platform owner willing to invest in innovation. Look at the PSN games they've supported. and with their big retail titles they've at least tried something different
If they go under, its not just any old company going down due to competition, things will be fine. If they go under, we have less choice and less innovation in the market. MS already don't invest so much in first party titles, and if Sony go under there will be even less incentive to do so.
If they go under, its not just any old company going down due to competition, things will be fine. If they go under, we have less choice and less innovation in the market. MS already don't invest so much in first party titles, and if Sony go under there will be even less incentive to do so.
iamshadowlark
Banned
Vita is supposed to be very close to a profit at launch. It shouldn't take long.
Even if they were to make money on individual Vita's, that in no way means the entire Vita endeavor is profitable. That very well may never happen at this rate.
If the company is in bad shape, yes.
shinra-bansho
Member
That 13M seems awfully ambitious... :/
Also in response to the person wanting a translation: http://translate.google.co.nz/trans...626/20120626g00138/pdf/20120626g001380148.pdf
No. That's Sony Corp as a whole. According to this SG&A costs are ~$1B.
Dunno. Might look into past earnings releases more closely. Is rather confusing.
I believe the original Reuters article indicates reference is being made to Vita as an overall venture, not per unit.
Also in response to the person wanting a translation: http://translate.google.co.nz/trans...626/20120626g00138/pdf/20120626g001380148.pdf
Opus Angelorum
Member
It has to be, there is no way that statement was made with the current LTD sales.
And yes, it was referencing the PSVita as product, not per unit sold.
JohnnySasaki86
Member
Didn't they target 15 million last year, and end doing something in the neighborhood of 14.4?
I wonder if this is evidence for or against a price drop this year... could go either way but going by the fact that they did a price drop last year(though $199 really is the sweet spot, not $250), industry is in overall decline at the moment, and Sony doesn't really have any big software titles for the holiday like they did last year with U3, I'm gonna say this suggests a price drop is coming.
Hopefully they can exceed this target by better than expected performance of PS All-Stars(bundle anyone?) and a price drop.
Ohh, still a long way before it recoups much of cost.
Kazuma Kiryu
Member
bring on ps4 sony.
shinra-bansho
Member
Oh I read the Jim Ryan quote wrong. 13M target isn't anything new.
The current gross profit margin on SCE's revenues according to this is 0.28%.
There's no way that's happening, based on these numbers.
The current gross profit margin on SCE's revenues according to this is 0.28%.
JohnnySasaki86
Member
Why would it take so long if they were already so close to profit? I remember reading a report that said the 3G version was sold at a slight profit, and the Wi-fi only version was sold at a slight loss. That has to be incorrect? Either that or it costs a lot more produce then estimated AND Sony plans on not changing the hardware at all for 3 years. Which completely goes against what they did with the PSP and all its revisions.
Cursed Frogurt
Banned
How will new hardware solve their problems when they're finally at a point where they can make money off of the PS3? Especially since they've just introduced a failing piece of hardware in the Vita that's gotta be losing them a ton of money at this point. I'd love to see what investor meetins are like nowadays at Sony. It can't be good, but I bet its entertaining.
For Europe alone - that number is impossible. It sounds like there was a misunderstanding by the author of the article.
IIRC, the FY targets given at the end of last FY were 16M for PS3+PS2 this year. This interview sounds like he is just breaking down that combined target and confirming 13M PS3 + 3M PS2 for the year worldwide.
I'm not sure why he's referring to it as particularly ambitious though, considering it's actually down from previous years.
Opus Angelorum
Member
Indeed, over 1 million units worldwide every month?
Considering the PS3 is selling < 150,000 in the US and less than < 150,000 in Japan...
JohnnySasaki86
Member
can you explain why that means they wouldn't drop the price of the PS3? Are you implying they would gain or loose profit margin with a price drop? Obviously they would drop the price with a hardware revision. 32nm process for Cell and RSX has been a long time coming, and there are people who say they will move it all onto one SoC like MS did with 360 slim. This should decrease the manufacturing costs by quite a bit and still leave plenty of room for profit at $199.
So I wonder when my prediction of SCE going 3rd party is going to happen now?
These two posts brought a smile to my face.
These two posts brought a smile to my face.
Yeah... the way that article is written makes it sound like they're targetting 13M for Europe...which would be hilariously far off.
90TilInfinity
Member
It's so strange, lol. I think these 3 are like sports teams for some people? They would probably rather strangle themselves before they buy a competitor's console.
Anyway, hopefully this is at least partially PS4 R&D.
Kazuma Kiryu
Member
sony will keep on selling ps3 hw and games for a few years, assuming ps3 comes out in fall 2013, spring 2014, they still have pretty much two years of strong sales of sw and hw on that machine.
Who knows, perhaps they didn't include all the R&D costs properly for the sake of PR ("Vita close to profit!").
shinra-bansho
Member
Because even if they reduce costs, it makes more sense to maintain the price - so that they can increase this margin substantially.
That slim margin is the gross profit margin. There are other costs that the revenues need to cover besides the cost of the goods.
When other costs in SCE are taken into account as this doc appears to detail, there are losses being taken.
Another videogamer.com piece (from the same interview): http://www.videogamer.com/news/ps3s..._becoming_apparent_to_everyone_says_sony.html
Arrogance *and* 'only just getting going' all in one place (I believe 'hitting its stride' was used in a third piece - they were written so as to all say pretty much the same thing...). I believe we were waiting for this year's delivery of that line...?
Arrogance *and* 'only just getting going' all in one place (I believe 'hitting its stride' was used in a third piece - they were written so as to all say pretty much the same thing...). I believe we were waiting for this year's delivery of that line...?
Opus Angelorum
Member
On further reading the 13m target is unbelievable (even it is is worldwide).
The PS3 sold less than 1m units from January - April 2010 (14 weeks) in Europe.
The PS3 sold less than 1m units from January - April 2010 (14 weeks) in Europe.
JohnnySasaki86
Member
They probably been doing around 400k+ WW thanks to Europe. Its possible if they do around 7-8 million between Sept.(when they would probably do a price drop, maybe Aug.) and Dec. Then they would have around 2 to 2.5million more to sell between Jan and March 31st.
edit: For reference according to this thread
http://www.neogaf.com/forum/showthread.php?t=473601&highlight=sony+financial+2011+results
They did 6.5mil WW last year between Oct and Dec. With a price drop to $199 7-8mil from Sep to Dec. is possible. The total for last year was 13.9.
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