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Destiny makes $500 million in first 24 hours

Shit! I wanted this game to fail hard, for publishers this means we want more and more shooters and im sick of shooters
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Orayn

Member
Well, yeah. Its not like this decision was unfounded, interest was gauged and calculated.

Okay, your phrasing of saying that it only indicated Activision's confidence made me think you were saying it was purely a guess.

This is not sold to consumers right?

Nope. "Sold-in" = Shipped to retailers for consumers to buy.

"Sold-through" is the term for how much consumers actually bought.
 

jcm

Member
Its more like Gaffers read the title and then skip the OP, and then continue to make a moot point based on their own misinformation.

The actual report isn't bad at all, it teeters on useless info though. Essentially this report only shows how confident Activision is for this product.

No, it shows how confident retailers are for this product, because they bought them.

What launch are you talking about? Activision shipped 500 million dollars worth of Destiny to stores, EA/Microsoft could've done the same exact thing with Titanfall.

No, they couldn't have. Retailers order product. You don't just get to ship as many as you want to them.
 

GhaleonEB

Member
I wonder if they're counting $400 of shipped Destiny for each PS4 bundle... that would be hilarious.
From the PR in the OP:

the company sold more than $500 million of Destiny into retail stores and first parties worldwide
Activision is counting the revenue from the copy of Destiny bundled with hardware. (The PS4 bundle, obviously.)
 

MormaPope

Banned
No, it shows how confident retailers are for this product, because they bought them.



No, they couldn't have. Retailers order product. You don't just get to ship as many as you want to them.

You make it sound like there aren't negotiations or long term contracts. Of course retailers have to buy the copies and stock them, but Activision and retailers agreed to a certain amount. Its not like Activision would be powerless when it comes to negotiating.
 

Dire

Member
The important thing to distinguish here though, this is only the first shipment of the game right? How often do first shipments of AAA blockbusters last?

Every game's different of course! I'm anxious to see the sales since I think they're still rather completely unpredictable. I wouldn't be surprised to see 9million for September, nor would I be surprised to see 3million!

Threads like these are just annoying since it completely messes up the signal:noise ratio on numbers' threads as well as on the forum in general. You can already see the misinformation from here spreading into other threads like some sort of insidious virus.
 

Boke1879

Member
Will be interesting to see which platform gets the bigger lift. The PS4 had the bundle, the marketing/content exclusives and the ongoing platform sales momentum behind it. The XBO has the benefit of a lot of Halo fans that haven't gone next gen yet, who want to keep playing Halo and thus were going to buy an XBO, but want to play Bungie's next. And then MS going all in with bundles and discounts around the Destiny release.

I see the PS4 as getting the larger uplift (for the above reasons and things like Amazon's lists), but the XBO will undoubtedly move hardware due to Destiny's release as well.

THe only issue is that the MS deals are only for a week.

As you said the PS4 had the benefit of the bundle and advertising since E3. PS4 bundle will also be available for the entire month. I agree with you. PS4 will see a larger uptick in consoles sold come next month. Even bigger worlwide.
 
Are you not sick of shooters? I would like more variety in gaming, shooters must take like 30% of type of games that are produced, thats why indies are on the rise, cause AAA games are mostly shooters and indies not.

There were 210 titles released on discs for Console and Handheld platforms in the 12 months ending May 2014.

13 of those 210 were first person shooters. That's 6%.

On Sony and Microsoft consoles, 12 first person shooters released out of 138 total releases. That's 9%.

You're spouting nonsense.
 

jcm

Member
You make it sound like there aren't negotiations or long term contracts. Of course retailers have to buy the copies and stock them, but Activision and retailers agreed to a certain amount. Its not like Activision would be powerless when it comes to negotiating.

I'm sure Activision has very good salespeople. But they still can't just dump product onto retailers.

Napkin says over 10 million. Hard to estimate unit revenue for bundle copies but I assume it should be significantly below regular retail orders.

Bundles plus collectors editions, foreign exchange rates, digital sales etc. There's no way to get from revenue to units.
 

ito007

Member
McDonald's serves bad food and makes a lot of money.

Destiny is a great game and has made a lot of money.

Why are you so salty? Why did you come to this thread? Haha, you people are hilarious.
Hey I'd like to point out that McDonalds is delicious
 

Panthers

Member
Im having fun with the game and havent even played with my friends yet. Should be able to over the weekend. Still, I would like a more connected world.

WIth any large game like this, I hate loading screens. its what killed SWTOR for me. If they would lower or get rid of loading screens in that game, I would be on it for hours every day.
 
There were 210 titles released on discs for Console and Handheld platforms in the 12 months ending May 2014.

13 of those 210 were first person shooters. That's 6%.

On Sony and Microsoft consoles, 12 first person shooters released out of 138 total releases. That's 9%.

You're spouting nonsense.

Interesting. Do you have the AAA / indie / small budget games split?

And regarding main topic since it's my first post in the thread I find these numbers to be both very impressive and understandable since the Marketing budget may go through the roof (if someone has figures too I'd be very thankful). Also the game is good, we tend to forget as simple justifications as these on NeoGAF a lot :p
 

Orayn

Member
Oh, absolutely, but in a way, alpha and beta tests are marketing too, no?

Sure, I just think it's hard to dissect how much success came from each source with any degree of precision.

So how long until Destiny becomes a franchise with annual installments?

Never, because even CoD doesn't have yearly installments from the same developer.

That said, one of Activision's potential roadmaps for the franchise was to have four games over eight years, with each game getting a large expansion pack about a year after release.
 
I've only played a couple of hours, but I'm having fun.

Not perfect, but I think it's worth the money I paid. I can see why people are into it.
 

213372bu

Banned
fuck yeah, huge publishers making boatloads of cash off a product that nobody really knows anything about because they kept reviewers in the dark!!!!!!!

three five cheers for AAA gaming!!!!!!!

i can't wait for all the expansions i've already paid $35 for!!!!!!!!!!!

Alpha...Beta...Previews...


For as much as I shit on games and buying games in the dark, they were DEFINITELY not doing it in this case.

Instead of giving it to reviewers or relying solely on published articles by IGN and the like, they made sure to give it to the hands of the gamers. This was really shown when they announced the Alpha post-E3, allowing people to have hands-on soon after, rather than relying on the opinions of the jaded, biased, and misinformed.

Which seems like a good thing, because it obviously showed in sold-in numbers, and it seems like reviewers/people-who-put-themselves-semi-in-the-dark who are too busy whining how it isn't an MMO like they assumed.

Good on Destiny.

Hoping more games have Alphas/Betas so the gamers play the game rather than sectioning it off to journalist/enthusiasts who go to an event.

People just need to learn not to hype themselves as something that isn't humanly possible or not promised.
 
I don't like Kotick. I haven't bought an Activision game in years, and have no plans to change that, but calling Kotick a broken clock is laughable. He's far and away the most successful executive in video games.

Do you think I was actually totally serious with that? Obviously he's been very successful which I think was aided by his own background. Also, all of video games? Like, everyone or just present day? Still, I'm pretty sure Hiroshi Yamauchi was more successful seeing what he built a playing card company into.

Destiny, COD machine, skylanders machine. Yeah such a broken clock lmao

So, three things in the 23 years since he's been CEO? So if we're going to credit him for all the successes then he should get credit for the failures along with driving the Guitar Hero and Tony Hawk franchises into the ground. It seems more like something breaks out so then Activision rides it until it breaks and then the next thing comes about and they repeat the pattern.

Destiny isn't a huge success yet regardless of the PR but Acivision also hasn't already put a half a billion dollars into it so maybe it is profitable already. I'll give credit for his taking a calculated risk but Destiny's hype is on the backs of it being from the creators of Halo and I'd give more credit to the people at Infinity Ward and Treyarch for Call of Duty breaking out first and foremost just like I wouldn't give Strauss Zelnick credit for GTA V's or the T2 CEOs that came before him on the massive success of that series. Yes, I'm aware of the differences in dynamics between T2-Rockstar and Activision and IW/Treyarch but that's besides the point.

Kotick has the right people under him and he should certainly get credit for decisions and right choices he's made or authorized others to make there's no arguing, he currently ist "the man" in terms of CEOs at video game publishers. It's going to be interesting to see how the next Call of Duty does to test if Ghost was really a flub with the generation transition or if the series is winding down in terms of popularity. I imagine that's a big part what their investment in Destiny is all about. Maybe it's because I'm not the demographic but despite Skylanders' immense popularity I haven't heard much about it but how long before people grow out of that too?
 

Orcastar

Member
Sure, I just think it's hard to dissect how much success came from each source with any degree of precision.
Sure, but since my completely 100% objective opinion is that the game itself is not that great, the massive sales figures must obviously be the result of marketing.
Yes, my opinions are always 100% objective. Deal with it.
 

cnorwood

Banned
That said, one of Activision's potential roadmaps for the franchise was to have four games over eight years, with each game getting a large expansion pack about a year after release.
Why cant sports games do this?
I know its because people are still willing to buy yearly installments
 

Aselith

Member
GAF doesn't like the game? How shocking. I think its great.

How long have you played it though? The game has a bad case of Assassin's Creed face where it's legitimately a fun game with beautiful art...until you play it for a while and realize it's also doing the same stuff over and over and over. Hopefully, Destiny 2 is the giant leap forward that AC2 was.

Poster's note: I still like the game and am still playing it but not sure for how long
 

Cheech

Member
How long have you played it though? The game has a bad case of Assassin's Creed face where it's legitimately a fun game with beautiful art...until you play it for a while and realize it's also doing the same stuff over and over and over. Hopefully, Destiny 2 is the giant leap forward that AC2 was.

Poster's note: I still like the game and am still playing it but not sure for how long

I played it 12 hours yesterday and am still only on the moon. I played about a dozen Crucible matches and had a great time.

For $60, I'm definitely getting my money's worth. One of the better games I've bought this year, if not the best.
 
That doesn't matter.

This is the money that Activision brought in. That is the one that matters, not the sell thru that Gamestop does.
Of course it matters. There's a reason why companies play like to play with those words.

The relationship of publisher selling the games to the stores also isn't that simple. I explained it earlier on the thread. I don't know the exact details but it's not that simple that once the publisher sells the game to the store, it's completely up to the store to sell it.

Also, it's very possible Activision in this PR means that they shipped Destiny for the total worth of 500 million dollars. Meaning, that from that 500 million dollars Activision then would get their cut (something like 27-40 dollars). Into that, however, also needs to be factored that not every copy might sell to customers, and in that situation Activision might have to buy some copies back or stores might sell it on a discount and Activision wouldn't get as much profit.
 
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