i actually think a GPU crushing monster is probably their best bet for some kind of marketplace resonance. doesn't need to be big on content or a full price game or anything, just turn every engine setting up to fuck you and market as PC dick measuring pole.
OG crysis is still their biggest hit of the last decade.
Yes because pandering to a minority of graphics junkies that may or may not buy a Crytek game at full price to begin with is the way to go for a company that isn't doing well.