He's not watering down the term censorship, the term has always been interpreted this way, it doesn't have to be government enforced.Censorship is only bad if the government gets involved because it takes away the choice from the individual. Apple made its own decision or choice to remove it, that is apple's right. Apple does not have to allow content it hates to be on its store.
This isn't even censorship since you can easily play the game somewhere else in a different playstore.
If you want to water down the term censorship, then go ahead.
More importantly your comments imply that your choice, is more is important than Apple's choice.
Also determining how bad the censorship is imo based on what position and what kind of power the one enforcing it has. Imagine google banning any results for "confederate flag". Would you not consider that as "bad censorship" even if it's within googles rights?