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Sony Q1 2016: 3.5M PS4, Game division posts 44 billion yen operating profit

IvanJ

Banned
Amazing growth, especially when considering the competition is down yoy, being cheaper in all territories, and after two back-to-back price cuts.
 
A lot of people in the Microsoft FY report thread predicting Sony to be down YoY as well due to NPD results, but that seems like quite a big leap. What was the FY 2015-2014 comparison?

Not sure why. PS4 was up most months this year compared to last with the big exception being June due to the lack of big releases.

Overall in the NA up until now, it's still sold just slightly more then last year even with the June drop taken into account.
 

Welfare

Member
EMEA and Asia must be buying a lot of PS4's for shipments to actually increase so much from not just last quarter, but last year.

How many units are sitting on shelves/waiting to be purchased would be interesting.
 

The God

Member
After the Nintendo thing, Sony is going to be sitting pretty in the console space for a long time. :\

Microsoft is after PC market now with a option for console only fans of the xbox exclusive games.



Putting all their eggs in one basket for it all to come tumbling down one day? Sounds goo- bad!

why the sad face?
 
People not catching that I was parodying people who keep saying Nintendo should go third party/mobile after the success of Pokemon Go really vindicates me being bewildered about those posts.

I mean come on guys, "go video game party"? Who says that.
 

Inuhanyou

Believes Dragon Quest is a franchise managed by Sony
This is why i say Sony is not sweating Scorpio. Their momentum is just too strong, and they are popular in too many places globallly that the other two console manufacturers are not, based on decades of brand and name recognition
 
21 billion yen profit. Isn't that around £153m only? For the whole company for the quarter?

That's pretty tiny isn't it? For comparison, Samsung posted 2nd quater profits of £5.46 billion yesterday.

Someone tell me this isn't right. I know profits did slump 74% due to earthquake and strength of Yen but still.
 
Back in time, everyone said Sony was stupid to not get rid of the TV business. Well, for this quarter, the home entertainment & sound segment made an operating income of 20 billion yen, twice the amount of last year.

Then last year, everyone urged Sony to get rid of the mobile segment, when there was the huge impairment of goodwill (I mean, even Microsoft lost several billion dollars because of that same restructuration kind of thing with Nokia last year). And oh look : the mobile segment is just back in the black this quarter.

Now I'm expecting Sony to be told to get rid of their semiconductors division asap because, you know, earthquakes.

In all fairness, the reality check came when investors were found to have invested because they didn't bother really looking into it before Nintendo flat out had to tell them about how Pokemon Go profits worked and the stock dropped down again.

However we ALWAYS expected them to have a rough Quarter because of how everything's mostly stalled, all things considered.

Of course, you and most of people on NeoGAF know what they are talking about, however the story of Nintendo becoming bigger than Sony was published absolutely everywhere around the world, that may have led to some confusion I think. Not a big deal.
 

eerik9000

Member
21 billion yen profit. Isn't that around £153m only? For the whole company for the quarter?

That's pretty tiny isn't it? For comparison, Samsung posted 2nd quater profits of £5.46 billion yesterday.

Someone tell me this isn't right. I know profits did slump 74% due to earthquake and strength of Yen but still.

Oh come on, the corporation used to generate loss for a long time and now that they're finally out of red it's not enough?!
 

Bastables

Member
21 billion yen profit. Isn't that around £153m only? For the whole company for the quarter?

That's pretty tiny isn't it? For comparison, Samsung posted 2nd quater profits of £5.46 billion yesterday.

Someone tell me this isn't right. I know profits did slump 74% due to earthquake and strength of Yen but still.

Samsung is on a whole other scale, they have heavy industry divisions that make ships. it's in a class like GE or Mitsubishi.
 
A lot of people in the Microsoft FY report thread predicting Sony to be down YoY as well due to NPD results, but that seems like quite a big leap. What was the FY 2015-2014 comparison?

Predicting? Nah, hoping.

I can't say I'm surprised, between Uncharted 4 and R&C, they had a killer Q1 lineup and there was never any sign the PS4 would suddenly slow down. Good for Sony though, it's great seeing the PS division do so well again.
 
Oh come on, the corporation used to generate loss for a long time and now that they're finally out of red it's not enough?!

Just Googled. It's true. They only made a shockingly small £153 million ($200m) for the quarter. THE WHOLE COMPANY. And people are acting here like they did well. That's very precarious.

Whatever Kaz is doing is not nearly good enough. Sure, Gaming is doing well but the profits from that are being eaten by other costs and the profits from other divisions are almost non-existant. How come their massive movie division doesn't make any cashola? Not good enough.

You'd expect a mega company like Sony to be posting £0.5B profits by now at least.
 
Samsung is on a whole other scale, they have heavy industry divisions that make ships. it's in a class like GE or Mitsubishi.

Whole other scale? Yeah, and that's sad. Sony used to be bigger than Samsung a decade ago. Look at the different directions each has gone over the years.

It's only sad for me as I like Sony products (consoles mainly). But yeah, I also think the Samsung Galaxy brand is the best smartphone brand in the world (typing with S6 right now).
 
Then last year, everyone urged Sony to get rid of the mobile segment, when there was the huge impairment of goodwill (I mean, even Microsoft lost several billion dollars because of that same restructuration kind of thing with Nokia last year). And oh look : the mobile segment is just back in the black this quarter.

This probably has more to with downsizes than the mobile division doing good by itself (units and revenue both are down big time). They are planning to scale down operations in multiple regions (eg. China, US, India)

http://www.gsmarena.com/sony_mobile_plans_to_move_away_from_india_china_and_the_us-news-19156.php
 

Inuhanyou

Believes Dragon Quest is a franchise managed by Sony
Whole other scale? Yeah, and that's sad. Sony used to be bigger than Samsung a decade ago. Look at the different directions each has gone over the years.

It's only sad for me as I like Sony products (consoles mainly). But yeah, I also think the Samsung Galaxy brand is the best smartphone brand in the world (typing with S6 right now).

Is this 20011? Sony just came out of a period where everyone thought they were just going to pack it up entirely. They are nowhere near as big a company as they were in the 90s.
 

Bastables

Member
Whole other scale? Yeah, and that's sad. Sony used to be bigger than Samsung a decade ago. Look at the different directions each has gone over the years.

It's only sad for me as I like Sony products (consoles mainly). But yeah, I also think the Samsung Galaxy brand is the best smartphone brand in the world (typing with S6 right now).

No they were never as big as samsung, maybe in share market value (at certain points in time) but a post war consumer electronic company is not in the same league as vast pre war conglomerates that builds/straddles defence/aerospace/ships/POL like Samsung, GE or Mitsubishi.

Samsung desgined things like this
k9_thunder_sdkjh3.jpg


Mitsubishi does things like this
maxresdefault.jpg


Sony had soldiers carrying these
sony-original-walkman-tps-l2.0.jpg
 
after the whole "Nintendo is now more valuable than Sony" :p

Sony sales Q1 (game division only) --> 330 billion yen
Nintendo sales Q1 (entire company) --> 62 billion yen

No shit, a temporary spike, of a company that is literally 1/25 the size of the other, isn't going to make up for an entire quarter. NO ONE thought so
 
Great results and I agree that Sony Pictures need to step there game up, one thing I never understood is with the PlayStation division owning so many IPs why Sony Pictures don’t take advantage of that and make movies based on them.

I’m not talking about the low budget low effort Ratchet and Heavenly sword stuff but just go all out with a medium to big budget game movies directed and written by good people

That would have got them at least a few hits they could expand on.
 
Good result.



Holiday sales more then make up for the deficit in this quarter.

There's no deficit this quarter. They are up over Q1 2015. They could hit near 20 million just by having a 0.5 million increase every quarter like this one for the rest of FY2016.

(Unless I misunderstood you, then disregard this post)
 
Great results and I agree that Sony Pictures need to step there game up, one thing I never understood is with the PlayStation division owning so many IPs why Sony Pictures don’t take advantage of that and make movies based on them.

We have yet to have a video game movie that doesn't suck.
 

wapplew

Member
Great results and I agree that Sony Pictures need to step there game up, one thing I never understood is with the PlayStation division owning so many IPs why Sony Pictures don’t take advantage of that and make movies based on them.

I’m not talking about the low budget low effort Ratchet and Heavenly sword stuff but just go all out with a medium to big budget game movies directed and written by good people

That would have got them at least a few hits they could expand on.

What Sony IP have mass appeal outside gamer?
 
This probably has more to with downsizes than the mobile division doing good by itself (units and revenue both are down big time). They are planning to scale down operations in multiple regions (eg. China, US, India)

http://www.gsmarena.com/sony_mobile_plans_to_move_away_from_india_china_and_the_us-news-19156.php

Oh but we know that, the mobile business has been deeply downsized to survive. They shipped 3,1 million smartphone this quarter, so even a 350$ console sells more in the same time ! The TV business has also been strongly reduced to earn money again. Those businesses are way smaller than before, still it would have been stupid to close them completely.
 
No they were never as big as samsung, maybe in share market value (at certain points in time) but a post war consumer electronic company is not in the same league as vast pre war conglomerates that builds/straddles defence/aerospace/ships/POL like Samsung, GE or Mitsubishi.

Either you are very young or you don't remember 10-15 years ago. Sony were bigger. Much bigger than Samsung way back when.

The Top Three Things Samsung Did To Surpass Sony

It wasn’t all that long ago that I awoke to the buzz of a Sony clock radio, that I jogged in the park to the beat of the tunes on my Sony Walkman, and that I watched whatever television I had time to watch on a Sony entertainment system. It wasn’t all that long ago in real time, but in brand time, it was eons ago. Sony, once the king of the hill in its category, has been handily eclipsed by Samsung, and this state of affairs is reflected in millions of global consumers’ household electronics devices. Sony, which once defined worldwide technical superiority is now in an incredibly vulnerable position. What happened? How does a brand as ubiquitously popular as Sony slide so precipitously, not just in brand loyalty, but also in market value? Perhaps, the more constructive question in terms of brand building is: What has Samsung been doing right?

http://www.forbes.com/sites/allenad...ngs-samsung-did-to-surpass-sony/#669148f94426

Is this 20011? Sony just came out of a period where everyone thought they were just going to pack it up entirely. They are nowhere near as big a company as they were in the 90s.

Yes but last financial year Sony posted profits of over $1bn. I thought they were going to kick on from there but it seems they are going backwards again.
 

JordanKZ

Member
Kaz has really turned the company around. It's a shame some of their other departments (mostly mobile phones) just can't catch a break. Then again, their new devices are just overly expensive and offer nothing unique.
 
Yes but last financial year Sony posted profits of over $1bn. I thought they were going to kick on from there but it seems they are going backwards again.

They are forecasting 772 million dollars of profits for this year, but the decrease is largely due to the Kumamoto disaster. You can't do much things about that.
 
Either you are very young or you don't remember 10-15 years ago. Sony were bigger. Much bigger than Samsung way back when.

The Top Three Things Samsung Did To Surpass Sony



http://www.forbes.com/sites/allenad...ngs-samsung-did-to-surpass-sony/#669148f94426



Yes but last financial year Sony posted profits of over $1bn. I thought they were going to kick on from there but it seems they are going backwards again.

The 1bn profits were for all of FY2015, no? This is for Q1 2016 only.
 
There's no deficit this quarter. They are up over Q1 2015. They could hit near 20 million just by having a 0.5 million increase every quarter like this one for the rest of FY2016.

(Unless I misunderstood you, then disregard this post)

I was talking about 5 million sold every quarter to reach 20 million. The 1.5 million deficit from the first quarter (5-3.5) can be gotten in the holiday season.
 
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