Support NeoGAF

[GDGF]

Just watched the extended cut.

Nintendo nailed this.

 

[Tom Nook]

Nintendo aren't fucking around in the marketing department.

 

[_Clash_]

It's gonna be big isn't it?

 

[Lunar15]

A Zelda ad at the Super Bowl. I never thought I'd see the day.

 

[Dragonslayer_023]

The frame rate on Zelda in this commercial, woof!

 

[Inferno313]

IT'S DANGEROUS TO GO ALONE

 

[oti]

way better music too

 

[Maxinas]

IT'S DANGEROUS TO GO ALONE

Good catch, smart move on Nintendo for a super bowl commercial.

 

[GulAtiCa]

That was great.

I kinda wish they went with Radioactive instead, only so everyone that day will imagine Tommy Merlyn looking up to them from the street. lol

 

[blackMamba1187]

Seems weird without a Madden title coming, but Super Bowl gonna Super Bowl.

edit: at work, so can't watch just yet. Was just a general statement

 

[Scrawnton]

It's happening, isn't it?

 

[Zalman]

Great stuff. They're nailing the messaging for this thing.

 

[Anth0ny]

they definitely fired the marketing team they had during the wii u era

 

[pulsemyne]

The 1-2 switch kamehameha battle could be fun.

 

[L Thammy]

Yeah...they really should have went with a Radiohead b-side for the Super Bowl.

They should have gone with Kalmah.

 

[jmizzal]

I got to say Nintendo nailed it with that ad, i'm also glad they went with the Zelda focused ad for the one that runs during the game.

The extended one is really good too

 

[jett]

I find Nintendo's "examples" of Switch use ridiculous.

Who's going to do this. Who.

 

[Kouichi]

That is a really good commercial. Seeing ARMS showed off so well in a super bowl commercial makes me very happy.

I'm a believer!

 

[kulapik]

Switch and Play seems to be the marketing slogan. Not too shabby.

 

[MysteryQuesadilla]

Here's hoping that this get's remembered by most of the folks in a booze-induced haze of commercials and PuppyBowl.

 

[random25]

IT'S DANGEROUS TO GO ALONE

The author is Zel Dasb***

 

[Enduin]

This is a great ad spot and perfect venue for it. The extended version is going to do a lot for them I think. Follow it up with relevant demoing on morning talk shows and other stuff like Fallon, Conan and so on could be really great.

Conan really needs to do a clueless gamer with 1 2 Switch.

 

[ReitStuff]

I'm glad the 30 second cut didn't show motion controls at all, it makes the system seem much more appealing to young adults.

 

[ArchedThunder]

Having the system only being played in the dude's house in the 30 second version is a huge mistake if you ask me, it doesn't fully display how the system is different from the Wii U.

 

[wiibomb]

IT'S DANGEROUS TO GO ALONE

excellent catch!

I love this little details in commercials

 

[Plum]

they definitely fired the marketing team they had during the wii u era

Thank fuck they did

The Wii U should really be taught in Universities as one of the biggest marketing & product failures of our time.

Conan really needs to do a clueless gamer with 1 2 Switch.

Oh god this is perfect. Now you've just disappointed me because I know it won't happen. Seeing his reaction to Milk or the Champagne game would be priceless.

 

[Shahadan]

I find Nintendo's "examples" of Switch use ridiculous.

Who's going to do this. Who.

Kids who actually go outside

 

[Sesuadra]

Really good ad and great choice of scenes from zelda. They looked awesome

 

[Oregano]

They showed Street Fighter but not Bomberman?

FAIL

 

[Deleted member 752119]

Love the short Zelda one. Not a fan if the extended one. Too much casual, waggle game focus.

 

[marc^o^]

I'm certain most Swirch users will play it in bed before sleep, so it's smart they showed this use case.

 

[GinoFelino]

Nintendo taking this thing seriously. That's good news for everyone.

 

[ElectricBlanketFire]

Thank fuck they did

The Wii U should really be taught in Universities as one of the biggest marketing & product failures of our time.

Ugh. Just the worst.

 

[D23]

Now they need to open up more preorders

 

[oti]

I find Nintendo's "examples" of Switch use ridiculous.

Who's going to do this. Who.

me, my little cousin and my little god daughter

 

[GregLombardi]

Wow, I cant believe they are throwing down the money for an ad. There arent enough consoles for that though!

 

[Inferno313]

I find Nintendo's "examples" of Switch use ridiculous.

Who's going to do this. Who.

My fiancé and I have already talked about how fun it would be to take the pup, and the switch to the park on a nice day now and then. *shrug*

 

[Malvingt2]

what is the name of the song?

 

[thefro]

Really happy they're doing a Superbowl Ad. Spending some of that Mariners money. Makes logical sense given launch timing.

Think that was the first Switch ad where I can't find any flaws.

Might be hard to cram it in, but I'd have him walking outside or something instead of making breakfast so it's 100% clear it's not a Wii U thing.

The extended ad has the kid/dad playing ARMS which looks super goofy and uncool because of it and the kids having a party playing Mario Kart (which again, makes it look uncool to everyone). But pretty much everything else is quite good.

 

[Sesuadra]

Having the system only being played in the dude's house in the 30 second version is a huge mistake if you ask me, it doesn't fully display how the system is different from the Wii U.

He played it in the bed and the kitchen. It's more than enough to show that the switch is a portable device

 

[OricWindstar]

Yeah, it's totally fine. I'm just being a hater, haha.

Much better than that "Switch" song in the EU ad floating around this morning, at the very least.

Oh yeah, haha, glad they dropped that too. Like, it works, but it gets stuck in my head.

 

[ArcaneFreeze]

Millions of people are gonna see this for the first time and be like "Holy shit it's out in less than a month?!"

 

[Majmun]

Honestly.

Nintendo is knocking it out of the park.

Dare i say I can see this catching the eye of the people who only bought a Wii.

People bought a Wii because of motion controls and Wii Sports

People will buy a Switch because of....Zelda?

You'll need a more interesting software+hardware combo to become something like the Wii.

 

[ChrisD]

Man this has me so excited! Really hope this system does well.

 

[Boke1879]

Haven't watched the ad but this is smart. And it seems it's being well received.

 

[kuroneko0509]

what is the name of the song?

Believer

 

[Griss]

Funny that after all the 'home console' focus, the advert that will be most people's first point of contact with the Switch shows it as a handheld you can dock.

Personally, I think that's a good thing. But it goes against what Nintendo were saying and the way their other marketing was portraying it.

 

[NightwingRebirth]

IT'S DANGEROUS TO GO ALONE

oh shit


Also, really good commercial. The extended cut trailer is great, too, as is the new extended UK trailer Nintendo UK released.

I'm glad so many people are going to get exposed to the Switch. The Switch needs to become a big deal.

 

[vareon]

I find Nintendo's "examples" of Switch use ridiculous.

Who's going to do this. Who.

It's a Harry Potter vs Voldemort wand battle. Damn yes I'm going to do it.

Inside the house, though. Outside is ugh.

 

[HawthorneKitty]

Millions of people are gonna see this for the first time and be like "Holy shit it's out in less than a month?!"

Why can't I preorder?