Strangely, SteamSpy are reporting 112k owners of Prey:
https://steamspy.com/app/480490
Not sure how accurate that is, but as they've had 84k unique players in the last two weeks I'm going to assume it's not far off.
I've seen lot's of trailers for it on YouTube and even showing in the cinema before GotGV2.0 marketing by my observations.
Generally speaking, marketing is spent as a percentage of expected sales (10% to 15% frequently).
If you felt a game had no marketing, that's because the publisher lost faith in the game and had very low sales expectations.
Shame, I have absolutely loved playing it this weekend.
The total lack of coverage is striking. Granted, the first few hours are slow and would be challenging to make an exciting impressions youtube video. Due to no review copies, I'd imagine reviewers are still going through it and ironing out their thoughts.
In a stacked year like 2017, Prey was able to steal my focus from my backlog. I know it's a good game when I stay up late playing, wake up and instantly want to jump back in.
Didn't even know this was out.
If Dishonored 2 was anything to go by, it won't be long until this reaches sub £20.
I am curious about how Bethesda thinks of the sales for their last two games. Both have reviewed very well but haven't been immediate commercial flashes. Maybe they're confident in the long term tails? Or maybe they're happy to think of these as lower-profit prestige type of projects? I guess their E3 conference is when we will get some kind of indication.
FWIW, Dishonored 2 has sold basically in line on Steam with DE:MD, which is the most obvious comparison, despite launching with relatively little fanfare in the middle of a jam packed fall three months later.
I'm surprised, wasn't it reviewing positively
I don't really know what this game is
Which is a bit shit because then you're not even giving yourself a chance of selling well. If you're only expecting 10k copies to be sold, I have to wonder why they even greenlit the project in the first place.
It was all over Twitch iircI saw one ad last night on Adult Swim after midnight. Not YT ads so far and I watch a lot of gaming related stuff on YT.
To torre...I don't believe it helps them.
I added a quick note about Deus Ex: Mankind Divided's sales, since that's also an immersive sim, and a game that did badly enough to get the series killed.
It debuted at ~38K.
Good work killing Arkane, Bethesda.
Bethesda fucked up the game's release by virtually no marketing in UK, no review copies and other substantial things. It's a huge shame because the game is phenomenal and because of them it'll be unlikely we'll get some kind of sequel.
no tommy no buy-y
Oh wow, didn't know Dishonored 2 had dropped that much. Might have to pick it up soon.
Well I mean, ZeniMax owns them and is still hiring for them, so I assume they're just changing the direction of the studios (longer term, I expect Dishonored 2 standalone DLC) instead of shuttering them.
Maybe positive reviews do help bethesda?