I get that people in this thread might just hate capitalism (or their success at it), but this is the world we live in. If Apple can only manufacture 4M OLED iPhones per quarter, then they should be doing this calculus:
* how much would our 4M richest customers be willing to pay (maybe that's $1500)
* how much other stuff can we cram in if that's our price point
* retain 40% margins
* avoid a sellout that also obliterates 7s sales
They just work backwards from there.
I realize a lot of people get angry because they want to have the very best, but can't afford it and so they lash out or rationalize that the product isn't as good as people think it is. I follow the industry pretty closely, I am not a rube, and Apple's software ecosystem and my love for cutting edge hardware and industrial design means I'm squarely the target market for this thing, even at $1500.
Sorry?