-
Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.
UK: Xbox One has another official price cut. £299
- Thread starter dc89
- Start date
jono51
Banned
OP, there has already XB1 bundles at ~£250 for a while now.
There was a £288 PS4 w/ Bloodborne at Gamestop for the past couple of weeks. Think the deal has expired now, but they're still available at that price with LBP3.
There was a £288 PS4 w/ Bloodborne at Gamestop for the past couple of weeks. Think the deal has expired now, but they're still available at that price with LBP3.
It's certainly not doing badly. If you follow the UK sales charts, you'll see Halo: MCC drop out of the charts and then come storming back once they start doing that bundle again. While it's still not doing as well as the PS4, looking at that shows it is still doing business.
John Bender
Banned
They don't have to. PS4 is easily outselling the Xbox One in the UK.
Which is the reason why MS had to cut the price again.
US and UK are the last markets, where MS is fighting.
Triggerhappytel
Member
This probably won't change much. If you shop around you can pick up an Xbone for ~£250, and only a little more than that with a game or two. Similarly, a PS4 can be had with a game for £280 and up.
Just wow! And Xbone didn't do shit with that prices!
StrongBlackVine
Banned
That didn't take long. People haven't realized the Sony currently has no reason to drop the price? It will happen before the holiday season though.
Katana_Strikes
Member
It does seem bizarrely timed. However like you said it's been under £300 unofficially for many months now and there were some key game bundles for under £300 at Easter too. I guess all this is doing is helping retailers make more rather than consumers saving anything but it's PR for MS in helping to perceive value for unaware consumers. But unsure how much of an impact this will have on anything. Still I guess it aligns the system well for the slower months and The Witcher release.
HOW LOW CAN YOU GO!
I find it amazing how affordable this gen has been so soon! All the bundles, sales, and discounts like GCU. Even Steam and its bundle sales as well as great prices on AAA launches, it baffling. Right now is a great time to be a gamer. Kudo's to MS and the folks across the pond.
I find it amazing how affordable this gen has been so soon! All the bundles, sales, and discounts like GCU. Even Steam and its bundle sales as well as great prices on AAA launches, it baffling. Right now is a great time to be a gamer. Kudo's to MS and the folks across the pond.
I'm a PS man. FF7 changed my life...lol But were all family!
You have to hold some sort of record for exclamation marks
Lol you only cut prices for competition.
You'd think but there have been bundles below £299 for months in the UK, numbers haven't increased that much. Maybe a cut on the high street will help.
HORRORSHØW
Member
so cringe
Windom Earle
Member
That doesn't really tell us anything though.
King Beyond the wall
Member
High street prices have been lower than this price point for months, even at Game where they try to rip-off all their customers.
Cheers, weirdly I looked at HUKD top gaming deals before I posted and couldn't find one for the PS4 so just hedged my bets on how cheap the PS4 could be found - I suspected it must be around £300.
ps3ud0 8)
But anyway, i'm surprised with that prices.michaelius
Banned
They dropped prices in Poland by about 25 EUR.
Truly they are overdelivering on value.
Katana_Strikes
Member
With the deals for the XBone that retailers were pushing over Easter it wouldn't surprise me if it had been outselling the PS4 in that time and that was what actually drove MS to say "fuck it lets just drop to £299 anyways".
While Sony had some good bundle deals, I think casuals would be more likely to pick up an XBone for nearly £100 cheaper with known brands (Halo/FIFA) than The Order/Bloodborne.
While Sony had some good bundle deals, I think casuals would be more likely to pick up an XBone for nearly £100 cheaper with known brands (Halo/FIFA) than The Order/Bloodborne.
King Beyond the wall
Member
But people have been able to pick up bundles with those games for months, before Christmas there were good bundles with FIFA and halo.
The draw of Bloodborne/the Order bundles is that they are new games in bundles which are available only now.
This is one problem if a product isn't selling that well. MS are effectively following what the market has already done - retailers are heavily discounting, then they'll complain to MS that they can't sustain that because there aren't any margins, so MS officially cuts to levels at or even slightly above what it is already selling for.
So even though it is welcome, it is clearly a reactive measure and will not have as big an impact because the price has already been at or below that level.
So even though it is welcome, it is clearly a reactive measure and will not have as big an impact because the price has already been at or below that level.
JVM's software data.
iirc in January last year, there was a quote that PS4 outsold the Xbox One by 3:2, Xbox has maintained that ratio throughout, and JVM posted software sales this year that suggests it's just as close as it has been from the start.
AnthonypUK
Member
it says something when the Xbone was only £80 more expensive than the 360 with the £250 bundles we had a couple of weeks ago.
Might pickup one when it hits sub £200 this Regular Season.
no it hasn't the ps4 has been selling better, we even heard that in Xboxes regular season of Nov/Dec where they made up ground in the US, in the UK the PS4 sold more. It's not increasing massively, but month on month, it is getting bigger.
Might pickup one when it hits sub £200 this Regular Season.
no it hasn't the ps4 has been selling better, we even heard that in Xboxes regular season of Nov/Dec where they made up ground in the US, in the UK the PS4 sold more. It's not increasing massively, but month on month, it is getting bigger.
Are they making any profit on these deals though? 2 games free and console drops to around £150-£180 in worth?
Strange time though to announce a price drop.
And again people will "wait for it to go even lower".
4 drops in 18 months, another one due in August going by a drop every 3-4 months?
Strange time though to announce a price drop.
And again people will "wait for it to go even lower".
4 drops in 18 months, another one due in August going by a drop every 3-4 months?
I highly doubt that if amazon is anything to go by (and it usually is). I'd say the past 2 weeks the XB1 was actually struggling. With no new releases to push sales for the XB1 and Bloodborne selling PS4s the XB1 dropped pretty badly on the charts. The deals you see now are probably to try and combat that drop.
Thanks! Well, that's in January.
Opus Angelorum
Member
There are some great deals for both systems.
It's not necessary to claim one or the other is selling better, in this context.
It's not necessary to claim one or the other is selling better, in this context.
Katana_Strikes
Member
Yes but there was a big push at Easter with these games at retailers that won't have had these deals on since Xmas at the likes of Tesco and Argos not just GameStop or some lesser known Internet site. And Easter is generally a mini Xmas for spending on kids.
But what were Amazons deals like compared to say Halo/FIFA/£10 credit for £280 at Tesco?
I'm not sure Amazon is a great estimate for the whole market TBH. There was a shit tonne of XBones being sold at Tesco over Easter because of the above deal. Biggest I've seen consoles moving since Xmas. And far more than PS4. But that was one store and anecdotal. However I'd be shocked if that wasn't the case on a bigger scale. It was a great and well advertised deal.
CyclopsRock
Member
Heh the Asda deals must be local - the website still lists the bare console at £399.99. I bet that sells like hot cakes.
The ASDA website has been garbage for video games ever since they removed ASDA direct and mixed it in with groceries.
https://twitter.com/asda/status/583977253937127424
ends april 16th, seems to be available in all stores by the sounds of it.
That's software though isn't it? I thought the general hardware ratio was around 1.5 to 1 in PS4 favour (on average) in UK?
I guess it's somewhat splitting hairs. What's obvious is that PS4 has outsold XB1 in a ratio that allows MS to feel they can compete (hence why they're willing to invest in price cuts) while also being enough of a gap for MS to feel they need the price cuts.
gaming_noob
Member
I'm down with 5 year cycles.
you've been able to get XO's for £200-£230? any more than that doesn't really constitute "nearly £100" more like "around £50"
CyclopsRock
Member
Wow, that really is a hell of a deal.
Black Republican
Member
Good news for uk peeps
Katana_Strikes
Member
Talking off the PS4s RRP. So £250-£280.
Stilton Disco
Member
Amazing. I swear it'll be less than the 360 come Christmas.
ThoseDeafMutes
Member
It wouldn't come as a surprise if you compared the manufacturing costs of these devices to last gen. There's a lot more room to drop sooner since they were breaking even or turning a small profit at launch. Since there is/was some slack, the tempo of price drops has been dictated by the relative success of the devices on the market, rather than by changes in manufacturing technology and improving yields. A far cry from the subsidized hardware model of yore.
Dirtyshubb
Member
LOL I always find the Great deal, your move now Sony posts funny.
They always exist inside a bubble where they ignore the fact Sony are outselling them 2:1 and have no reason to drop the price yet and instead make it seem like Microsoft have been holding back their true power and have now decided to unleash the beast and put Sony down for good. I can imagine the people posting them reacting to the news like someone at a fighting even seeing a flurry of attacks into a knockout victory, wincing and left speechless at the sheer brutality of the attacks on display with nothing but admiration for Microsoft.
I also find it funny how the argument changes depending on the day, from making Microsoft come across as a glorious behemoth with its infinite war chest able to out buy god or instead the plucky underdog who has managed to impossible task of toppling the evil rule of Sony. Quite the feat really.
They always exist inside a bubble where they ignore the fact Sony are outselling them 2:1 and have no reason to drop the price yet and instead make it seem like Microsoft have been holding back their true power and have now decided to unleash the beast and put Sony down for good. I can imagine the people posting them reacting to the news like someone at a fighting even seeing a flurry of attacks into a knockout victory, wincing and left speechless at the sheer brutality of the attacks on display with nothing but admiration for Microsoft.
I also find it funny how the argument changes depending on the day, from making Microsoft come across as a glorious behemoth with its infinite war chest able to out buy god or instead the plucky underdog who has managed to impossible task of toppling the evil rule of Sony. Quite the feat really.
Amazon is a great estimate, it hasn't been wrong so far.
Amazon's price was £299 Fifa+FH2. It was still cheaper than this official pricecut but it hasn't sold that well. It's 98th on the chart, behind the PS4 GTA bundle at 48 and solus PS4 at 32.
It's silly to use RRP for one then not the other in a prediction.
woodsey1982
Member
Picked up my console with Kinect and AC:IV, AC:Unity and Forza 5 ( with Top Gear DLC ) for £289 from Game about 6 weeks ago, so deals are out there.
I think you're over thinking things just a tad.
geordiemp
Member
I bought Ps4 on release day at £ 329...
Ps4 is now £ 289 with bundles if you look around
https://www.gamestop.co.uk ps4 bundles are £ 289 +
Good to see Xb1 be more attractive, was £ 425 on release which was nuts.
Ps4 is now £ 289 with bundles if you look around
https://www.gamestop.co.uk ps4 bundles are £ 289 +
Good to see Xb1 be more attractive, was £ 425 on release which was nuts.