Unsurprising, at this time of year console bundles are never spectacular, yet every week that passes the price keeps getting lower and more games keep getting added to the bundles. £299 with at least 2 games has pretty much been the norm for a while.
It's about time Sony did something about the price though, there hasn't been any impressive PS4 bundles since Christmas, the few sub-£300 offers that have been around are all just solus consoles or old LBP3 or DC bundles. Anecdotally I've been noticing at work that we've been selling more Xbox One systems than PS4s pretty much since Christmas. If Sony don't bother reacting I think they'll quickly find out how fickle the UK market can be when it comes down to price, particularly considering how many 360 owners haven't upgraded yet.