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DeathSparks · Jun 27, 2016

Twitter user @Babylonian noticed this and I couldn't believe it.

A Ford dealership shamelessly plagiarized an official artwork from the game Firewatch and used on their website and in their ads without permission from Campo Santo.

Sean Vanaman's Response:

Panic Inc's Response:

Olly Moss's Response:

Source: https://twitter.com/Babylonian/status/747503230565769216

Mod Edit: Comparison

Enter the Dragon Punch said:
rough, quick gif

it's 110% stolen art

Enter the Dragon Punch · Jun 27, 2016

have campo santo commented yet? ford has done a lot of legitimate video game crossover ads recently so i wouldn't be surprised if this was another situation like that

Afrikan · Jun 27, 2016

How do some people get so far in their careers????

adamantypants · Jun 27, 2016

Are there any statements from Campo Santo?

pj · Jun 27, 2016

From the text it sounds like one dealer did it

Edag88 · Jun 27, 2016

Probably googled for an image and that came up and it looked very standard art and they went with it.

danthefan · Jun 27, 2016

How do we know they didn't pay for it or ask permission?

Mesoian · Jun 27, 2016

That's a lawsuit.

Ricerocket · Jun 27, 2016

Someone is getting fired.

John Rabbit · Jun 27, 2016

"Idiot junior graphic designer in Marketing who doesn't understand how copyright laws or eyes work steals artwork from Campo Santo."

i mean seriously, what did they think was going to happen?

DeathSparks · Jun 27, 2016

Enter the Dragon Punch said:
have campo santo commented yet? ford has done a lot of legitimate video game crossover ads recently so i wouldn't be surprised if this was another situation like that

Not at the moment but Panic Inc who published the game did notice. https://twitter.com/panic/status/747503876777992192

Insane Metal · Jun 27, 2016

LOL

Holy shit this is awesome.

Sinatar · Jun 27, 2016

So did this polygon writer contact Campo Santo and Ford to ensure they didn't license this imagery before trying to stir up shit?

I'm going to go ahead and assume no.

chadskin · Jun 27, 2016

That is shameless, lol.

PSqueak · Jun 27, 2016

Ricerocket said:
Someone is getting fired.

Someone better watch that.

Auctopus · Jun 27, 2016

Hooooly shit! I saw Olly Moss tweet someone who stole the actual logo but this is on another level.

iamsirjoshua · Jun 27, 2016

While I sincerely hope Campo Santo is making something off of a marketing deal here, I have a feeling this is just a lawsuit waiting to happen. I also get the feeling this was a single dealer, because the actual Ford corporation would never be this reckless.

CheesecakeRecipe · Jun 27, 2016

Enter the Dragon Punch said:
have campo santo commented yet? ford has done a lot of legitimate video game crossover ads recently so i wouldn't be surprised if this was another situation like that

Panic Inc, their publisher, retweeted the photos and has been responding to tweets stating that this was not authorized.

Trace · Jun 27, 2016

Could be legit, not going to get out my pitchfork yet until Campo Santo comments.

CheesecakeRecipe said:
Panic Inc, their publisher, retweeted the photos and has been responding to tweets that this was not authorized.

Never mind. Pitchfork is out.

What the fuck Ford?

-griffy- · Jun 27, 2016

Enter the Dragon Punch said:
have campo santo commented yet? ford has done a lot of legitimate video game crossover ads recently so i wouldn't be surprised if this was another situation like that

adamantypants said:
Are there any statements from Campo Santo?

Sean Vanaman tweeted this:

Deadstar · Jun 27, 2016

Doesn't look exactly the same, it's just very similar.

Mesoian · Jun 27, 2016

Sinatar said:
So did this polygon writer contact Campo Santo and Ford to ensure they didn't license this imagery before trying to stir up shit?

I'm going to go ahead and assume no.

I would be somewhat shocked if that were the case.

But who knows, maybe Ford gave them a little payday.

-griffy- said:
Sean Vanaman tweeted this:

And there it is.

Deadstar said:
Doesn't look exactly the same, it's just very similar.

...It is exactly the same. The ford one is just slightly zoomed out.

Haunted · Jun 27, 2016

Olly Moss :bow

Apparently this was done by a small Ford dealership in Montana, not "Ford Motors" official.

-griffy- said:
Sean Vanaman tweeted this:

Sean angling for that free Ford truck as compensation in the follow-up tweets. :lol

CryptiK · Jun 27, 2016

Is this a dealer of Ford stealing art or is this on Fords Official website, because a dealer is a very different thing.

BronsonLee · Jun 27, 2016

Ford's gonna run all over Olly Moss!

Älg · Jun 27, 2016

Do we know for certain that they didn't get permission?

akileese · Jun 27, 2016

Deadstar said:
Doesn't look exactly the same, it's just very similar.

Uhhh no. That is straight up lifted. They may have switched the contrast like 1-2 percentage points but nothing else.

Trace · Jun 27, 2016

Deadstar said:
Doesn't look exactly the same, it's just very similar.

I realize this is a joke post but not really the time to post that.

DeathSparks · Jun 27, 2016

CheesecakeRecipe said:
Panic Inc, their publisher, retweeted the photos and has been responding to tweets that this was not authorized.

Yep, and Ford could've just asked to use this since they've done commercials based on Video games but I guess they were just too lazy.

ExplodingKetchup · Jun 27, 2016

Was literally about to post this lol. Oh well

Kilau · Jun 27, 2016

"Watch me get Fired" - Ad person

low-G · Jun 27, 2016

Deadstar said:
Doesn't look exactly the same, it's just very similar.

It is literally exactly the same. Holy cow... [edit: joke post? NeoGAF needs to color code joke posts]

But it seems like just one dealership, so... sue the ad agency (teen son of the dealership owner)?

Risible · Jun 27, 2016

Didn't Olly Moss do the Firewatch artwork?

Twenty7KVN · Jun 27, 2016

Enter the Dragon Punch said:
have campo santo commented yet? ford has done a lot of legitimate video game crossover ads recently so i wouldn't be surprised if this was another situation like that

I thought it was cross of too, until I realized that the cropped out the fire watch logo.

jediyoshi · Jun 27, 2016

It kills me there's a person out there who calls themself a designer and thought they could get away with ripping this off.

TheYanger · Jun 27, 2016

Deadstar said:
Doesn't look exactly the same, it's just very similar.

SexyFish · Jun 27, 2016

Says it is a local dealer.

https://twitter.com/vanaman/status/747505046552612864

John Rabbit · Jun 27, 2016

jediyoshi said:
It kills me there's a person out there who calls themself a designer and thought they could get away with ripping this off.

if only this kind of thing was limited to 'a person'.

Wozman23 · Jun 27, 2016

This, Borderlands 2. I feel like Olly could have probably already retired if he litigated every time his work was lifted.

shanafan · Jun 27, 2016

Afrikan said:
How do some people get so far in their careers????

Some pretty far.

nhlducks35 · Jun 27, 2016

People need to form a distinction between Ford Dealers and Ford, because dealers are independently owned and operated

DeathSparks · Jun 27, 2016

Risible said:
Didn't Olly Moss do the Firewatch artwork?

Yes, but Campo Santo are the ones that make the game.

m4st4 · Jun 27, 2016

Deadstar said:
Doesn't look exactly the same, it's just very similar.

Are you kidding me? Let me guess, working for Ford?

ExplodingKetchup · Jun 27, 2016

Apparently they've also stolen background art too, shown in this video: https://www.youtube.com/watch?v=EN8HEzWNG1Y

Blobbers · Jun 27, 2016

Holy shit, that is BLATANT

komplanen · Jun 27, 2016

Deadstar said:
Doesn't look exactly the same, it's just very similar.

Haha.

Chris R · Jun 27, 2016

Was this company wide like the title makes it look like or just one dumbass in a branch office of Quirk Ford in Quincy MA that did it?

SexyFish · Jun 27, 2016

ApatheticDolphin said:
Apparently they've also stolen background art too, shown in this video: https://www.youtube.com/watch?v=EN8HEzWNG1Y

Well the tweet from Campo Santo saying it was a local dealer doesn't explain that this is the official Ford youtube page...

Edit: Yeah looks similar but not really Firewatch in that video.

shintoki · Jun 27, 2016

I don't see stolen art.

I see Freedom!

jediyoshi · Jun 27, 2016

John Rabbit said:
if only this kind of thing was limited to 'a person'.

I would hope if multiple people collaborated to put this 'piece' together, one of them would have had the sense to realize the non-insignificant popularity of the art would be an issue.

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