OP, please edit your post with this information.DICE defines generations based on when 3D came into being on consoles and EA followed.
As is common in every other industry. It makes sense. The labels are used as shorthand to describe a category of related products as opposed to products that just happened to be released on certain dates.Before the craziness and accusations begin, I am pretty sure the way they're describing gens is different from the traditional definition of 'whatever the newest iteration of a console' is.
I think he means the distinction as the differences in a generation where you have to build new engines and such... with Wii U, you can pretty much port your PS30 engines with modifications and be done with it. To get the most out of Orbis/Durango, you're going to have to build from scratch.
For a game company, the distinction would be very real and a total different ballpark in terms of investment.
However, that simple explanation still offends our gaming sensibilities. Use our definition or we'll get all defensive about it.