Well, Microsoft treated it like a first party game. So EA got that huge long-running marketing campaign on the back of it. Exclusives aren't always a bad thing for the publishers or the developers in that scenario, as TF2's sales results would imply.
I'd say it was more the fact it was effectively a launch exclusive vs the marketing.
That said the real damage I believe wasn't the lower marketing push (and lack of association with a console launch) but the frankly ridiculous launch date.
EA literally launched it to compete with their own biggest shooter IP.
I just don't, don't, don't get their thinking. The game was literally set up to soft launch with that date. Quite puzzling and a shame for a very good game.
Wow at Elder Scrolls too. That's a decent launch. Good result but I find it a little alarming how much mass market congregates around IP defined as "popular" vs newer material.
Interesting it sold more on PS4 too. Online Elder Scrolls sold more on XB1 IIRC in PAL no doubt due to terrible brand association from Skyrim on PS3.
Seems market has forgotten or forgiven on PS platform.
Very good hold for BF1. Really small drop for a big AAA. Of course that means it's taking even more wind from TitanFall's sails. And CoD next. Respawn should really be having some serious talks with EA about the timing. I know they noted date was set but it's just crazy to go ahead with a pretty much negative foregone conclusion.
Of course the double dip exclusivity on XB1 last time around might have left sourness in market on PS platform. But it did less on XB1 too and that won't be because it went multi-platform: that's timing and too much competition for the same dollar (or Pounds and Euros).