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PlayStation 4 receives official £50 price drop in the UK this October
- Thread starter ZhugeEX
- Start date
I agree with your reasonings
It needs the drop above all else in the U.S not necessarily Europe. Asia is a good starting point for a roll out cause that market needs it more so than any other (specially Japan).
But yeah, U.S getting a drop is inevitable. While PS4 has been up YOY in some months, not all months have played out like that in the U.S, not to mention the Xbox One has been taking a larger share of the pie almost each month barring March perhaps? While you can make the case Sony can use the profit it's getting now from units sold, it also needs a robust install base for its network business to feed on. It's a balancing act of sorts.
But yeah, U.S getting a drop is inevitable. While PS4 has been up YOY in some months, not all months have played out like that in the U.S, not to mention the Xbox One has been taking a larger share of the pie almost each month barring March perhaps? While you can make the case Sony can use the profit it's getting now from units sold, it also needs a robust install base for its network business to feed on. It's a balancing act of sorts.
There really isn't a double standard. Just two different situations.
MS had to drop kinect and lower the price to stay competitive. If they didn't the Xbox would be in a horrible situation right now.
Sony is lowering the price because their machine is cheaper to produce. we also don't even know if this price drop is coming to NA. This isn't a global price drop yet
I can see them being content with this. So long as they go into 2016 with a sizable lead still intact, then it shouldn't matter if MS scraps by and wins Oct-Dec.
Companies don't just drop the price out of good will...
Since it's cheaper to produce, they would naturally like to enjoy larger profit margins by keeping the price high...
But there's a thing called supply and demand.
They are dropping the price because it will have a positive effect on their sales rate... Which will net them more software sales...
All price drops are for the same reason... To increase sales... Sure MS has been in more urgent need for an improvement in sales....
Obliterator
Member
Even if Sony cut price in October I still think Xbox wins October. November is gonna be a battleground though
I think it's par for the course for most of October except the week leading up to Halo 5 and subsequent week which will become part of Nov. Then once you get close to Star Wars, COD, and Black Friday it's all a toss up. If MS stays put and plays price parity I am not sure Nov-Dec will be a repeat of last year. Price parity doesn't bode well for Xbox, at least in the U.S
Obliterator
Member
MS should win October due to the Halo bundle alone
The $500 bundle? Pretty sure the launch days are over. It should win Oct for a number of reasons, including price disparity ($349.99 vs. $399.99) and their biggest, most notable piece of exclusive content (Halo 5), alongside heavy marketing.
Obliterator
Member
The Halo bundle WILL move serious numbers
mejin
Member
But it's like he said: two different situations. Microsoft dropped because it was needed to stay competitive. Demand for PS4 is still great, but they can achieve much more with a new price.
Microsoft was forced to drop the price, Sony is doing of it's own accord.
How serious?
SuperSonic1305
Member
It's not a double standard. Sony is winning.
Obliterator
Member
Napalm_Frank
Member
Buh buh buh people said Sony wouldn't do that ;-;
Considering the price that is a serious number. I could see it sure.... I don't see 150k+++
Triggerhappytel
Member
So does this mean we'll be able to pick up a new console standalone for under £250?
Obliterator
Member
Yeah the price will keep it from going too ham but even that is a pretty large number to contribute to its NPD
But I don't want to put an upper limit on it yet. I just feel confident it will hit at least 100k
November will be crazy this year though. Sony has Battlefront PS4 and MS hasn't shown its November bundle(s) yet
MatrixMan.EXE
Member
I think its more the fact that Microsoft did a series of short term price cuts since the launch of the XB1 to gain some ground which, evidently, hasn't gone as planned. It's not really comparable to Sony dropping the price of the PS4 officially just one time in the last 2 years, but hey, people see what they want to see. Proceed.
SolarMystic
Member
Good, now bring this to the US. 1tb HDD with two games or something for $399 and I'm so in.
I thought NPD doesn't include bundles.
Beautiful Ninja
Member
NPD doesn't include bundled games in their retail games sales charts. They do include consoles sold as bundles.
Megatron
Member
What does this comment add? It's a message board with thousands of posters. You can find every possible opinion held here.
Just asked if there's any word of a PS4 price drop here in Australia and got the following response:
Like they would share that....
The only double standard is that Sony has sold double the amount of consoles that MS has.
and only a few took advantage on it. They are playing the "wait game".
CadetMahoney
Member
roff
Microsoft =$150 drop in less than a year
Sony =$50 drop in more than 22 months
If you don't see the difference, you should stop posting.
The way it's selling now even $50 will give it a boost. It's been 2 years.
You're acting like Sony won't be marketing all those bundles they have. This holiday will be very different. MS basically had last year to themselves.
ArchedThunder
Banned
$350 CoD and Battlefront bundles are going to do crazy numbers.
The white ones aren't available separately in the US yet? Huh, we've had them here (UK) for a while now.
With the marketing deals and bundles for CoD, Battlefront and AssCreed I'd say a $50 drop will be fine.
kraspkibble
Permabanned.
Down to £300? I've seen PS4's go for £270-300 already (not bundles). So does this mean we'll see retailers drop to something like £230/250?
Either way, a price drop is gonna be crazy!
Either way, a price drop is gonna be crazy!
Isn't $100 of that $150 drop a de-bundle?
Totaleclipes
Banned
Anyone with 10% of a brain can see why MS dropped the xbox ones price so quickly, which was to play catch up, any of fairytale explanation is pure denial. I don't see how a company can offer 3 to 4 games and in some cases an extra controller with a console in its second holiday on the market and are gaining a profit. So it wasn't about money like some are making it out to be.
SolarMystic
Member
Yes. They took the kinect out and sold it for $100 less.
I suspect the 500gb Xbox will be $299 this holiday. If Sony follows, we will be seeing some great pricing wars.
Bits N Pieces
Member
I've started putting some weekly money away to get a PS4 for Uncharted next year.
Would love to be able to pick up the console and game for £200 or maybe even less
Would love to be able to pick up the console and game for £200 or maybe even less
At this point, I'm inclined to believe that the $50 reduction is going to happen (across all territories) this year.
A $100 cut is the 'right' amount. $50 is a half-step -- it's not significant enough to lead to significant gains, because the people who would buy a PS4 at $399 are not an entirely different crowd from the people who would buy it at $349. Keep in mind that $249.99 is the real 'magic' price-point. If Microsoft can hit this price this season, then I absolutely see them becoming the market leader in NA.
In the grand scheme of things, being the global market leader is far more important than being the leader in one territory. There are far too many advantages that come from having the most market share in the big three (NA + EU + JP).
Generally Europe has often dipped below RRP so I'd expect an official price cut to indeed result in even lower deal prices. Can't guarantee it but it's likely.
Well, it still counts as a price drop. A Kinectless SKU wasn't available until June 2014 and it was introduced because XB1 sales weren't too hot.