After an hour or so with the game:
- the artstyle isn't as bad when you actually play the game; it's still a far cry from the cute chibi characters from the original game, but isn't ugly either; looks much better in motion;
- touch controls are good, except from those moments when the game suddenly lags (I had a couple of those) and you end up putting the gem in the wrong place
- the game is pretty addictive
- I don't like the lifebar mechanics; it makes the game much shorter and at the same time complicates the gameplay
- the super moves that appear out of nowhere and interrupt the game are frustrating;
- too much bars to fill, items to collect and mechanics that are locked behind timers; what was once a simple puzzle game is now filled with useless mechanics, treasure chests, bars, coins, gems etc. Eh, modern mobile games design :/
- I still don't understand how you level up characters (I have the money, but the game doesn't allow me to level up moves)
Glad people are coming around to the artstyle. It's honestly quite great in motion. Type of stuff we haven't seen from Capcom in a long time. I even love the voice acting, fits with the style so well. The whole presentation is good.
You level up characters be leveling up their special moves. You level up special moves by collecting a certain amount of the corresponding special move card. In the Chun Li picture in the OP, you can see her Spinning Bird Kick is at level 1 with 0/2 cards. That means she needs 2 more Spinning Bird Kick cards and then she can level the special up. You get the cards from Honda's gifts, various chests, or buying them in the shop. It also seems that cards have level of rarity. White = Common, Blue = Uncommon, Purple = Rare, and I believe there's an orange which must be ultra rare.
Also, I just got an update in game. Have no idea what it did though. No new characters or anything. It seems like it removed the little news reel on the home screen and removed the top layer of the shop. Probably just soft launch testing stuff.
EDIT : News feed on the home page is back. It's pretty lol how useless that home page is. The home should just be the "online battle" page with a tab for missions. Hope they realize that.