Yup. Bad market positioning, one of the (shockingly many) fundamental mistakes Sony did when first designing the Vita. Had they gone from the very beginning for dedicated handheld titles (Binding of Isaac, Spelunky, Guacamelee etc.) instead of dumping fuckhueg amounts of money in crappy variants of their console franchises, they would've found an audience quicker.
Of course, this strategy runs headlong into another fundamental problem: the Vita - as designed - was far too expensive to make. Notably, the build quality was too high and the screen was too expensive as well (as proven by the fact that ver. 2000 greatly decreased build finish and replaced the screen with a cheaper LCD). They really should've taken a leaf from Nintendo's playbook and made the plastic Fisher Price quality and left the LCD in from the beginning. The high production cost was a reason why they took yet another awful decision: they split the cost between the device and its memory card (a sine qua non component).
Really, it's amazing to see how Sony made every single product creation mistake with the Vita. It's even more amazing that it didn't bomb even worse; probably a testament that, underneath all the terribad decisions, there was a solid gaming plaform.
