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[madstarr12]

The Walmart stores near me did this last year for Wii U and Nintendo 3DS. Sony material (PS3/4/Vita) is all under "Playstation" and Xbox 360/One is under "Xbox", they have a "Nintendo" section with Wii/Wii U/3DS software under it. It has nothing to do with "NX being unified library" stuff, but I guess every bit of "evidence" supporting that notion will be noted.

 

[Familienoberhauptvogel]

Cool, have amiibos bring customers to the Wii U and all that.

There's something poetic about that, I just can't grasp it.

 

[outunderthestars]

The Sony section in my local Target has a PSP Go banner. I wouldn't read too much infit.

 

[Neoxon]

The Wii U is finally being phased out.

As is the 3DS. Both systems are entering the twilight of their lives.

The Walmart stores near me did this last year for Wii U and Nintendo 3DS. Sony material (PS3/4/Vita) is all under "Playstation" and Xbox 360/One is under "Xbox", they have a "Nintendo" section with Wii/Wii U/3DS software under it. It has nothing to do with "NX being unified library" stuff, but I guess every bit of "evidence" supporting that notion will be noted.

But now the rebranding is widespread. I'll report back if I notice anything at my Walmart.

 

[Mellahan]

If anything, it may be a subtle nod to the unified future Nintendo sees - handlehd and console sharing one ecosystem. Nintendo.

 

[btrboyev]

They are doing the same thing at Target. I think they are just making room and shelf space because of sales. Just like all Vita games are on clearance right now.

 

[Neoxon]

They are doing the same thing at Target. I think they are just making room and shelf space because of sales. Just like all Vita games are on clearance right now.

Except that none of the Wii U & 3DS games are on clearance right now.

 

[DownGrader]

NES, SNES, and N64 were just commonly referred to as just Nintendo.

I heard people call the SNES Super Nintendo and the Nintendo 64 just N64 but Nintendo was still the primary name for the device for a lot of users especially old people like parents who made most purchasing decisions.

Maybe they're trying to bring that kind of brand recognition back?

Well, when talking portables, Nintendo never dropped "Nintendo" from the name of DS and 3DS - moreover, it incorporated it directly in the logo:

(By the way, best logo for Nintendo product IMO.)

The only time when Nintendo deliberately dropped "Nintendo" from its product name is Wii because of different marketing to different audiences, Wii U just kind of inherited this.

Even amiibo boxes have big noticeable Nintendo logo in front of it, although nobody says "Nintendo amiibo":

 

[btrboyev]

Except that none of the Wii U & 3DS games are on clearance right now.

No my point is they are making room and consolidating things. Nintendo games will never hit the clearance rack...

 

[TI82]

Local target did the same thing. Wii U Wii 3ds and DS are all relegated to one fairly small section behind skylanders next to the clearance bin. It was removed to extend the ps4 section and for a guitar hero demo.

Guess they are just keep what sells?

 

[Obliterator]

Nvm

 

[Robottiimu2000]

pics or it didn't happen...

 

[Squire]

It did spark more NX thoughts to my mind.

Just seems like another reminder Wii U is a dumb name, to me.

 

[DXB-KNIGHT]

It's started! Nintendo is making us forget Wii U step by step.

 

[TI82]

AAnother interesting tidbit: when I was still in the air force, probably around the first January after the pa4 and xb1 launched our local BX did the same thing and crammed all the 3ds ds Wii and Wii U games into a single rack shelf, not even a wall shelf which was reserved for everything else.

So I wouldn't read too much into it. Just stores dumping product.

 

[DownGrader]

It's started! Nintendo is making us forget Wii U step by step.

As well as 3DS.

 

[Iacobellis]

If the NX is a single device that works for handheld and console gaming, then that will be big. It will be a true convergence of what Nintendo has been trying to achieve with the connectivity between platforms since the Game Boy and Super Nintendo.

 

[Obliterator]

So I wouldn't read too much into it. Just stores dumping product.

This is 100% not what the rebranding is about

 

[Beelzebufo]

I don't care if it's related to NX, red is cool.

 

[Mexen]

It's a trap.

 

[kirby_fox]

I'm pretty sure this is less re branding and more space consolidation. Back when I was hunting amiibo, Wal-Mart was the worst store. One would have color faded Wii games for full price, others would have Wii U games under the PlayStation banner. Amiibo weren't in a dedicated area, but either an end cap or on whatever pegs they could find. The only reason I found Wii Fit Trainer is because I kept looking and found a ton on an end cap no where near the other amiibo or even in the gaming section anymore.

I would guess with amiibo selling well, this could be an old thing Wal-Mart had to use for stores trying to cut down on clutter.

 

[TI82]

This is 100% not what the rebranding is about

Talking more about shoving all the low selling products into one smaller section.

 

[Beelzebufo]

I'm pretty sure this is less re branding and more space consolidation. Back when I was hunting amiibo, Wal-Mart was the worst store. One would have color faded Wii games for full price, others would have Wii U games under the PlayStation banner. Amiibo weren't in a dedicated area, but either an end cap or on whatever pegs they could find. The only reason I found Wii Fit Trainer is because I kept looking and found a ton on an end cap no where near the other amiibo or even in the gaming section anymore.

I would guess with amiibo selling well, this could be an old thing Wal-Mart had to use for stores trying to cut down on clutter.

Red makes is officially rebranding I think. They haven't used that since GameCube.

 

[kirby_fox]

Red makes is officially rebranding I think. They haven't used that since GameCube.

Considering how poor Wal-Mart keeps their electronics, I'd not be surprised if this was a print out by corporate using the old logo.

But without pics, this is my imagination at work.

 

[Trevelyan9999]

Red makes is officially rebranding I think. They haven't used that since GameCube.

Bring back the glory days Nintendo...one step at a time, out with the blue Wii U/Silver and in with the red:

 

[Diortem7]

They just changed the signage at my store this morning. I don't remember exactly how it looked but there were red signs with a white Nintendo logo and pictures of Mario, Link and Donkey Kong bellow it.

 

[perfectchaos007]

If the Vita section is still there, then that's a bad sign. If Wally World consolidated their gaming section to Nintendo, Microsoft, and Sony....then that's not too alarming for Nintendo.

 

[Femto.]

GameStop is the same way as well, both the 3DS and Wii U banners are gone. Which are replaced with the same red Nintendo banner and the Wii U section has a picture of Pikachu accompanying it while the 3DS has Mario.

 

[Kriken]

So I wouldn't read too much into it.

I wouldn't worry, nobody reads into your posts anyways

 

[ZhugeEX]

Its an intentional rebranding from Nintendo, not store chains independently consolidating space for other merchandise

This is 100% not what the rebranding is about

And you know this because?

 

[CrowdChant]

Ultra Nintendo is coming. CONFIRMED

 

[TI82]

I wouldn't worry, nobody reads into your posts anyways

That's okay my friend, not a big deal. Just sharing some info I've seen. No need for hostility

 

[AcademicSaucer]

THE BEST

 

[cyba89]

This is pretty interesting, would like to see pics. Perhaps NX is closer than I thought.

NX stealth launch this holiday confirmed. There will be a Direct with Kimishima standing there just saying: "NX available now!" Dropping da bombs Iwata-style.

 

[Kriken]

That's okay my friend, not a big deal. Just sharing some info I've seen. No need for hostility

Hostility? You wish. There's nothing to read into any of your posts, you're as blunt as a hammer and completely transparent. But if it flatters you...

 

[Iacobellis]

GameStop is the same way as well, both the 3DS and Wii U banners are gone. Which are replaced with the same red Nintendo banner and the Wii U section has a picture of Pikachu accompanying it while the 3DS has Mario.

Sounds like Nintendo is banking on using mascots rather than system names to attract customers.

 

[Benzychenz]

Getting ready to phase out the Wii U, and bring in a unified branding for the next handheld, console, and amiibo's. Their mobile outings may even use the same branding for their advertisements and the like. Gotta get that brand awareness happening.

I wonder if they'll use red cases and go back to the red Nintendo logo for the NX. Will make a nice contrast to Playstation's blue and Xbox's green.

 

[To Far Away Times]

Bring back the glory days Nintendo...one step at a time, out with the blue Wii U/Silver and in with the red:

LOL. So 90's it hurts.

 

[ShockingAlberto]

That's okay my friend, not a big deal. Just sharing some info I've seen. No need for hostility

You don't have any info.

 

[Dark Ninja]

Just transitioning to a Amiibo section, where you can also find the Wii U and 3DS.

 

[dickroach]

A few years before the Florida Marlins changed their name to the Miami Marlins, they changed their away jerseys to say "Marlins" instead of "Florida," to subtly get fans to forget the Florida part.
This is definitely something like that. Nintendo's phasing out the 3DS and Wii U names to get people ready for the Nintendo Home and Nintendo Go or whatever (I think they might go for something like that. NX is still a code name, yknow).

 

[MegamanPoweredUP]

I visit my local Media Wolrd time to time. They arranged a very little Wii/WiiU section and a 3Ds only section. It's gamecube era all over again to me.
Xbone and ps4 section is dramatically wider than Nintendo's, but (I shit you not) all thar stuff is collecting dust.

 

[HUELEN10]

Are... Are you guys serious? An alleged Walmart store uses a red Nintendo logo to conglomerate stock, with no evidence mind you, and people are saying this points to NX or is Nintendo's doing in any way?

It is way, way too early to tell, at least wait until press.nintendo.com updates or something.

 

[Hero of Legend]

Getting ready to phase out the Wii U, and bring in a unified branding for the next handheld, console, and amiibo's. Their mobile outings may even use the same branding for their advertisements and the like. Gotta get that brand awareness happening.

I wonder if they'll use red cases and go back to the red Nintendo logo for the NX. Will make a nice contrast to Playstation's blue and Xbox's green.

They have a head start also, see:

 

[madstarr12]

Are... Are you guys serious? An alleged Walmart store uses a red Nintendo logo to conglomerate stock, with no evidence mind you, and people are saying this points to NX or is Nintendo's doing in any way?

It is way, way too early to tell, at least wait until press.nintendo.com updates or something.

It is silly to think that way. By their logic, PS4/PS3/Vita being under a "PlayStation" logo means PS5 and PSV2 (Lol) will mean unified library, hybrid devices, etc.

 

[jfoul]

And you know this because?

Might be in contact with a regional Nintendo sales rep. Microsoft, Sony, and Nintendo would send reps to my location almost every two weeks when I worked retail a long time ago. A lot of times they would provide all promo and display material for their section, and make changes when marketing shifted.

 

[Mihael Mello Keehl]

Hostility? You wish. There's nothing to read into any of your posts, you're as blunt as a hammer and completely transparent. But if it flatters you...

The guy really is intolerable

 

[Mpl90]

So...no pictures yet?

 

[Benzychenz]

They have a head start also, see:

I always forget about this, thank god NoE didn't jump on the trend.
Looks fine for 3DS games like that, but for stuff like Mario Kart 8 it's just... no.

 

[Hero of Legend]

I always forget about this, thank god NoE didn't jump on the trend.
Looks fine for 3DS games like that, but for stuff like Mario Kart 8 it's just... no.

Yeah, it's beautiful on 3DS (the red "3" likely helps and white and red look good together). But on Wii U they use a slightly darker shade of red and they still use the blue banner which clashes horrendously with it. Why they didn't pull a New Super Luigi U with the coloring I don't know.