Redmond (WA) - Microsoft may have said that it drowned the PS3 in Black Friday sales (no word about the Wii, of course), but the company sings a different tune as soon as the topic changes to the 2009 time frame.
In an article published by Reuters, Microsoft executive Shane Kim said that the video game business is on track to grow by 20% this year, but that result may not be achievable in 2009 and he indicated that Microsoft may be aiming for flat growth next year. "People are not projecting that kind of growth" for 2009, he told Reuters.
"Who knows, maybe flat performance will be considered a remarkable achievement," he added. "It's difficult to predict the future," but noted that the gaming industry held up well well in previous economic downturns.
The article did not say whether this number also referred to video console sales. However, if we quickly look at the U.S. console shipment numbers, it is clear that Kim was not referring to console shipment in the U.S. In fact, until the end of October, Microsoft sold less Xbox 360s than in the same time frame in 2007. NPD estimates that Microsoft sold 2,459,200 consoles between Jan. 1 and Nov. 1 of this year, while the company sold 2,588,900 units in the same time frame last year.
In comparison, Nintendo and Sony are well ahead of their 2007 results Nintendo with 6,136,600 vs. 3,958,400 Wiis and Sony with 2,440,800 vs. 1,292,700 PS3s. That being said, it seems to be clear that both Nintendo and Sony will beat their 2007 result, while Microsoft may have a tough time duplicating its 2007 sales.