I feel like MS had good intentions with the program but didn't go far enough.
If they had offered substantial monitary benefits from the start, I think they could have honestly competed with Gamestop in terms of sales. However they just got too greedy. No ones going to buy the first Bioshock for $20 when they can get a used copy from Gamespot for $10. They are betting on convenience making up for the price difference, but for me buying a retail game off of Xbox Live is a huge hassle as it takes forever to download and on top of that I have to delete a bunch of stuff from my hard drive. Why would I do this when, in most cases, I could just go down to the gamestop buy it cheaper, and be playing it sooner than if I downloaded it?
Even if there was a publisher push back that resulted in Microsoft not pricing anything below $20, I believe that Microsoft should of just taken the hit. They're one of the biggest names in console games right now, if they need publishers to lower the price of games they might bitch and moan, but in the end they'll do it.
