The only real loser then is you, if the games are good. EA's games will still sell bajillions. I honestly don't care about any of this stuff, I just like great games. A great game is a great game, always online or not. And I'll buy it regardless - part of the problem as I may be.
I'd say the real loser in this scenario is you and other customers like you. In that you've lost some fragment of your free purchasing power to a fetish industry.
Contrary to what everyone on NeoGAF tries to represent there are literally TOO MANY great games made every year for one person to play them all, even if it was your full time job. You have the power to be selective if you're willing to look just a few steps off the beaten path for games, and that power lets you selectively cut off publishers with anti-consumer business practices if you so wish.
This ignores the fact that you need to refer to EA making "great games" as a hypothetical as their track record isn't exactly heading in a positive direction. Same for Ubisoft and Activision, the major publishers who think always online is a great way to control their market with an iron fist.
The innovation is coming from the indie and PC specific side right now, that is where the great games are and most of those are either DRM free or minimized as much as possible.
Lastly, you are ignoring why these companies are trying to foist this upon the consumer with your argument that a boycott by even a small group of gamers can't possibly hurt EA et al. Fact of the matter is that their current model is already untenable. They can't afford to lose 5% of the sales on a given title, but always online will likely cost them at least that much if not a good bit more. Where does the additional revenue come from? Plying the still captive market with even more micro-transactions? The hypothetical prevention of piracy related loss they claim to be seeing? Sounds like a bunch of wishful thinking to me by executives who want magic solutions instead of having to do the real work of servicing their target consumers politely and intelligently. The exact kind of business model that got them all into this quagmire in the first place, but now they're trying to shoot the moon with it believing that somehow being as anti-consumer as possible will bring them back around to profitable. Good luck with that.
...and you think sony is releasing a console just to make the world a better place, amirite?
Seriously? That's how little you can read into the situation?
Ever think that Microsoft, a company with a healthy markup on pretty much every non-Xbox product, has a different pricing philosophy than a company that has not only sold the entire Playstation family at or below cost but has also done the same thing with a vast array of other consumer electronics devices to introduce them to market?
Microsoft clearly sees their competition as Apple, Google, tablets, etc. moreso than Sony and Nintendo. Apple doesn't sell iPhones, iPads, etc. at a loss. Google doesn't sell the Nexus line at a loss. Their set top boxes won't be sold at a loss. Microsoft likely feels that their brand is strong enough in the U.S. and U.K. to forgo the "handles and blades" business model and price straight to profitable hardware from day one.
They're also likely betting that a $500 non-sub and a $300 sub price comparison will drive more people to the sub SKU which is what they really want in the first place, and that if the PS3 really is ~$400 that the $100 day one purchase is enough of a delta to outsell PS3s.
End result they're cheaper* at retail and force everyone into the subscription services they really want to sell far more than the consoles. Hence the willingness for always online, they no longer give a shit about any sales to someone who isn't going to go online with the product so who cares if the console inherently alienates them?