I'm kinda curious which way this is going to go if they can't get the numbers they need. Is the price going to go up? Is the quality significantly going to drop? Is it just going to last like three months before they pull the ripcord?
they get plenty of money from their other bundles to goof with this for a while by default 20% of their bundle sales go to them. some people change it to more to the developers or chairty but the vast majority leave it at the 20% and just get the awesome bundle.
their current weekly bundle is at 53k, it's not special at all but still that is a little over 10k for humble themselves in a week.
their peanuts book bundle is at 128k or a little over 25k for humble
they have another book bundle at 80k but we will just worry about that later.
they had the humble jumbo bundle that sold 221115 copies I don't have the exact numbers but average price was likely around $5 per bundle which means that you can take that as 221k for humble over 2 weeks. they are taking a break from the major bundle right now but usually there is two major bundles a month. assume they are similar in success (using humble store sales to cover the difference) and you are looking at about 110k coming in a week from those.
the end result of this all is that humble should be around 150k that they make a week, just themselves. (default on charity is 15% and on developers is 65% so they make like 125k for charity and like 500k a week for developers of games a week)
either way we get that humble makes around 600k a month with their current bundles (more with good bundles or if people are using the humble store more than I give it credit for which is currently just a tribal balancing amount)
since humble includes a developers cut in the bundles it's safe to assume they don't pay out to much more to the developers than a percent of that cut. which means that humble merely uses that 600k to pay employees and site upkeep and what not which should leave them money left over to try other things unless their employees are really well paid.
in the past we knew of them working with companies to build linux versions of games and what not we still see that from time to time and they might use that funds there, but overall they are likely doing fine and can let the monthly bundle roll for a while.
I mean if they are smart they set it up as follows.
bundle is $12
we do the default splits so $7.80 is left for the developers or about $1 per game.
you give the bigger titles a better cut, but overall you just promise the companies X amount per bundle sold and the company will get the payout as soon as the bundle launches aka the company can count on a check on X day.
the end result of that is as long as there is still 50 people signed up the monthly bundle would still likely turn a small profit, but whether it would be worth the effort is another story.
like I had no issues with the bundle, it would have been a fine normal bundle... but I didn't pay blindly for a fine normal bundle. The sad thing is the jumbo bundle running when it launched was on par, gave more games and was cheaper lol.