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Microsoft: Xbox One leading sales in US since price cut, nearly 10 million sold-in

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GHG

Gold Member
Why are you playing on your console during the pre-season? /s

Well if that's how they think then thank god my PS4 and PC exist.

If their strategy is to only win holiday seasons in the US (lets be honest, its unlikely they will win one anywhere outside the US) then I really don't understand it. Holiday seasons tend to be packed with 3rd party AAA games that the masses buy consoles for anyway.
 
Ok so they are doing well since the price drop but how are they going to carry that momentum into the new year when they have nothing major scheduled for Q1 and Q2 next year?

I doubt they will be able to do that mainly because the price drop is for two months only. And the lack of exclusives is what kept me from impulse buying this console.
 

Pachinko

Member
Microsoft built 5 million 500GB xbox ones that had Kinect bundled with them. Somewhere between 500,000 and 1 million of those had NOT sold by the end of this past June. Most of them from parts of the world outside north america. I'm convinced that even the Assassins creed bundles(that have kinect in the box) may well be European consoles that got shipped to a factory in mexico and repackaged /region coded for north american sale.

The kinect free xbox one will have an additional 5 -7 million consoles manufactured through to the end of december. This includes 500GB barebones skus , 500 GB sunset overdrive bundles, 500 GB assassins creed bundles (without kinect) and finally the 1TB call of duty bundle.

This is why they made a temporary price drop too. They would really like to sell as many of the 10-12 million LTD they've produced as possible. It's a loss on their profits this quarter sure but if they don't get those systems into homes , especially to make north america a little bit more even between them and sony they'll be scrambling for the next 4 years.

So, the short version - their press release is indicating that they've shipped almost 10 million xbox ones to retail worldwide. This actually works out quite well with my above guess - MS initially ordered 5 million systems, anticipating they'd sell out by the end of march, perhaps sometime in January they were likely able to option another 5 million systems by the end of september. Instead they halted production or at least slowed it down substantially. Then, they went to work producing a kinect free version. I'm going to take a wild guess and say the bare bones xbox one 500 GB had 5 million units ordered. Between the later launches in the territories outside the initial 10 , MS was likely hoping for worldwide sales to pick up a bit. When they did not, they switched gears to focus on saving the console in north america , it started with the free game promotion in September and now it's continuing with the 17% price drop through the holidays combined with 3 new software bundles. Were I a betting man, I'd bet 500K asscreed bundles shipped worldwide, 500K sunset overdrive bundles shipped worldwide and 1 million call of duty bundles. They weren't all sent out at once obviously. I'd say 25% of their shipments day 1, 25% for november, 25% for black friday and the final 25% for december.

So when it's all said and done - 12 million units in the retail channel. Betting further, I'd wager MS would love to sell all of them but probably have an internal target of 9 million at minimum and 10 million preferable. You'll know if they fail to hit that target by how soon they release a post christmas bundle pack.

There WILL be a post christmas bundle too. Even the temporary price drop ? a fleeting concern. They may well put things back to normal for January just to make people think they got a good deal. But Somewhere in february or march you'll get a Halo MCC bundle pack and it will come in a 1TB flavor for the same 499.99 as the COD bundle. Who knows, maybe by the time march rolls around we may even see MCC DLC in the form of Halo Reach full HD edition , included for free in every bundle but 9.99 to everyone else.

I could see the return of the 349.99 xbox one as the new price for the barebones console.... which they'll stop manufacturing by the end of this year to make it less common next year. Instead for 399.99 they'll have a 500 GB evolve bundle and so and so forth for every fiscal quarter next year you'll see 1-2 bundle deals. As well as adding some of the XB1 launch library to games for gold. Forza 5, dead rising 3, ryse are all fair game I think.

-----

Full disclosure- I hope MS does do well this holiday because this industry needs competition. I bought an XB1 this past monday after having owned a PS4 for 6 months and a wii U since launch. I'm an adult and I can spend my money poorly if I wish :p.
 
I expect October to be close but with the PS4 on top. However so far in November it looks like the XB1 is blowing the PS4 out of the water. I'd estimate that its doing better than 2:1 in its favor.

The PS4 deals later in the month should close that but I don't think the PS4 has a chance to win November. For one thing, the PS4 simply has less stock to sell. If the PS4 had a significant sale for a month or so they'd sell out, so I expect a few limited time deals to keep the buzz up but not much more.
 

jayu26

Member
I can't believe someone has not posted this yet...
Clay+Davis.jpg
 

Rizific

Member
as someone who is primarily a pc gamer, i always told myself that i would definitely get a ps4 before an x1. after the whole $499 and weaker hardware stuff, i thought i would be waiting at least 2-3 years before even considering one. just got back from target and took part in the buy 2 get 1 deal. my main tipping point being MCC. and the $350 price tag is nice as well.
 

Biker19

Banned
De-valued? If anything it increased the value proposition to me. Do you speak for all informed consumers?

He's right. Ever since March earlier this year, Microsoft has been desperately trying to get more of their Xbox One consoles to sell.

A poster from another thread has posted a list of all the things that Microsoft has done to get more consumers to sell their product not too long ago (I can't seem to find it).
 

Lemondish

Member
Full disclosure- I hope MS does do well this holiday because this industry needs competition. I bought an XB1 this past monday after having owned a PS4 for 6 months and a wii U since launch. I'm an adult and I can spend my money poorly if I wish :p.

I don't think both consoles need to sell equal amounts for there to be competition. We don't see that in many other industries except in those that are consistently accused of collusion, price fixing, and anti-consumer behaviour.

We wouldn't be seeing this level of desperation and value adds from Microsoft if they were selling at PS4s pace, for example. A clear winner is good for competition. I'm not convinced a clear detente would be nearly as beneficial to us.
 
De-valued? If anything it increased the value proposition to me. Do you speak for all informed consumers?

Value proposition and price proposition isn't necessarily the same thing, and works linearly.

It works both ways, you know. By increasing the value proposition of the content that the product comes with (bundles, price-drops, etc), you devalue the weightage of your current price proposition.

MS has worked hard to put the XB1 at a value/price position that would do great for the console, and their latest effort is a 1/2 game console bundle at a price-point of $349.

But the reality is that MS has consciously come down to that position for a significant amount of time (2 months), and it's a hard sell to move it back up. Because they've increased the value proposition of what XB1 at $349 is worth, the price proposition of the same product at $399 two months later... is questionable.
 

Lemondish

Member
Value proposition and price proposition isn't necessarily the same thing, and works linearly.

It works both ways, you know. By increasing the value proposition of the content that the product comes with (bundles, price-drops, etc), you devalue the weightage of your current price proposition.

MS has worked hard to put the XB1 at a value/price position that would do great for the console, and their latest effort is a 1/2 game console bundle at a price-point of $349.

But the reality is that MS has consciously come down to that position for a significant amount of time (2 months), and it's a hard sell to move it back up. Because they've increased the value proposition of what XB1 at $349 is worth, the price proposition of the same product at $399 two months later... is questionable.

Not to mention the fact that enthusiast consumers like us can see a trend. If Microsoft isn't selling well, they take steps to fix that. A $399 Xbox One just requires us to hold off and wait in favour of the next wave of value adds.
 

stryke

Member
Halo moves Xbox Ones, I think even without price drops it would win November. You only have to go to the OT to see how many people bought an Xbox for Halo.

Of course COD and AC are moving consoles, but those you find on PS4 as well and I think MCC is the icing on the cake. If anything you underestimating Halo.

I don't have much of an opinion of how much of a "system seller" MCC is (or any other game for that matter because it's too much of a vague term) but using GAF as a indicator of trends doesn't often work out well.
 

Guymelef

Member
I don't have much of an opinion of how much of a "system seller" MCC is (or any other game for that matter because it's too much of a vague term) but using GAF as a indicator of trends doesn't often work out well.

Shhh, supper accurate measure, Wii U will win October thanks to Bayonetta 2.
 
as someone who is primarily a pc gamer, i always told myself that i would definitely get a ps4 before an x1. after the whole $499 and weaker hardware stuff, i thought i would be waiting at least 2-3 years before even considering one. just got back from target and took part in the buy 2 get 1 deal. my main tipping point being MCC. and the $350 price tag is nice as well.

Same here, actually. Well ... the part about telling myself I'd get a PS4 before ever getting an X1(probably never) but the subpar exclusives for the PS4 and Sunset Overdrive are making that difficult to adhere to.

Plus the price.
 

ethomaz

Banned
id say right now its 9 million sold for xbox one and 13 million sold for PS4. im gonna predicit holiday sales ps4 wins still.
xbox one with 3 million sales from nov to jan
ps4 3.5 million

id say 15 million ps4 and 12 million xbox one at the end of chrismas.
It is more like right now...

XB1 7.5m sold max
PS4 13.5m sold max

For the end of the year I expect...

XB1 10.5~11m
PS4 ~19m

These are my estimates and predictions.
 
I don't have much of an opinion of how much of a "system seller" MCC is (or any other game for that matter because it's too much of a vague term) but using GAF as a indicator of trends doesn't often work out well.

MCC is going to sell well. The value of its package is undeniable, and social media is all over it.

The only problem it has is its current matchmaking issue is killing off launch steam, and that it is comprised of older games which nostalgia rubs off quickly.
 
as someone who is primarily a pc gamer, i always told myself that i would definitely get a ps4 before an x1. after the whole $499 and weaker hardware stuff, i thought i would be waiting at least 2-3 years before even considering one. just got back from target and took part in the buy 2 get 1 deal. my main tipping point being MCC. and the $350 price tag is nice as well.
That's awesome! Welcome to the club. AW kicks ass, and the other two are in my own B2G1 list. Gonna hit up Target tomorrow.
 

orochi91

Member
It is more like right now...

XB1 7.5m sold max
PS4 13.5m sold max

For the end of the year I expect...

XB1 10.5~11m
PS4 ~19m

These are my estimates and predictions.

Way too optimistic with the XB1 numbers.

I'd say no more than 9 million (max) by the end of 2014.

PS4 I'd peg it at 18 million.
 

stryke

Member
MCC is going to sell well. The value of its package is undeniable, and social media is all over it.

The only problem it has is its current matchmaking issue is killing off launch steam, and that it is comprised of older games which nostalgia rubs off quickly.

I never denied that at all.

And MCC will easily survive whatever launch issues it's having at the moment because they have a fanbase that's dedicated.
 

mike4001_

Member
It is more like right now...

XB1 7.5m sold max
PS4 13.5m sold max

For the end of the year I expect...

XB1 10.5~11m
PS4 ~19m

These are my estimates and predictions.

There cannot be 2,5 m xbox at retailers.

You cannout always pick 25% => That was maybe right when there were 4 million consoles out there.

Just think when they approach 40 million in 2-3 years => There are not magically 10 million at retailers ...
 

vesvci

Banned
Not when there is third party headphones and charging station.
Does anyone know how much it cost to manufacture and ship an xbox one?

True, but there's licensing fees, right? It's is a proprietary design, so I'm guessing they're pretty hefty.
I didn't appreciate it buying them, personally. But that's just me.
 

DigitalDevilSummoner

zero cognitive reasoning abilities
Competition is good...from both sides.

Competition is good. An constructed/artificial sense of choice is not. The PS4 and the Xbox One are pretty much the same thing and we make believe they are the only major gaming options. Let's be honest, 2 machines with the same technology, battling with the same games, this is an all time low for consoles. My position is one of them should get out of the race since this dipole is not actually offering anything to the gamer other than a colourful marketing race. The true competition is across every platform you can game on be that a smart device, a console, a PC or a toy (nintendo). We don't need BOTH a PS & an Xbox for "competition". Gaming innovations we credit to this "competition" like harddrives and online play actually come from the PC. On the other hand what we can truly credit to the PS & Xbox dipole is online play behind a paywall.
 
There cannot be 2,5 m xbox at retailers.

You cannout always pick 25% => That was maybe right when there were 4 million consoles out there.

Just think when they approach 40 million in 2-3 years => There are not magically 10 million at retailers ...

Shortly, we will have sold in to retailers more than 10 million Xbox One consoles.

Define shortly for us. Tomorrow, next week, next month, by the end of 2014? That really doesn't say too much specifically about XB1's current sell-in as of today
 

mike4001_

Member
Define shortly for us. Tomorrow, next week, next month, by the end of 2014? That really doesn't say too much specifically about XB1's current sell-in as of today

Of course I can only guess but I would expect something within 2 weeks.

But I just wanted to point out that the 2,5 m at retailers is far too big.
 
I'm mainly a PC guy but it's getting really tempting for me to buy one with all these $329-$350 bundles going around. Very smart move on MS' part.
 
It's called preemptive damage control. They know they were outsold in October so they throw a positive spin on November early to dilute the negativity.
They also bragged about how great they did in the first week of September, when they were giving Destiny away for free.

They went on to get doubled up by Sony in September.
 
Of course I can only guess but I would expect something within 2 weeks.

But I just wanted to point out that the 2,5 m at retailers is far too big.

Right but thinking there's 2.5M in the channel when looking at an estimate of 7.5M sold-through implies you think the 10M sold-in was recent

If sold-in is 8.5M as of now and 10M by the end of December then 1M in the channel would be easily possible. MS's PR statement really means little without further clarification
 
It is more like right now...

XB1 7.5m sold max
PS4 13.5m sold max

For the end of the year I expect...

XB1 10.5~11m
PS4 ~19m

These are my estimates and predictions.

you really think after everything microsoft has done and will do that the ps4 will still have a relatively 2:1 lead over the xbone after christmas?
 
Considering the large gaps some people were estimating, they are pretty damn close all things considered.

But hey, it's a good news Microsoft thread...so let the disingenuous posts continue.

The "disingenuous posts", as you call them, are a response to Microsoft's proven habit to... creatively present numbers. It is MS's marketing team that is to blame for that.

I don't think anyone ever claimed a huge gap between the Xbox One and the PS4 in the US territory. Sales worldwide, of course, are another matter.

But consider this: Black Friday is imminent, Christmas is close. So of course retailers are ordering large numbers of Xbox Ones. That why this "almost 10 millions" is basically non-data. At this time of the year, it could mean something like 1.5 or 2 millions consoles sitting in retailer storage. To get an accurate idea of the gap, you need actual sold through numbers, but Microsoft won't tell.
 
as someone who is primarily a pc gamer, i always told myself that i would definitely get a ps4 before an x1. after the whole $499 and weaker hardware stuff, i thought i would be waiting at least 2-3 years before even considering one. just got back from target and took part in the buy 2 get 1 deal. my main tipping point being MCC. and the $350 price tag is nice as well.

That's my combo, except swap the AssCreed bundle with SSO and X1 version of CoD with PS4. If the SSO bundle suddenly becomes widely available and produced after the holidays I'm gonna be pissed.
 

kungfuian

Member
Gotta say as a consumer I love this whole Xbox on the ropes thing. Was able to pick a brand new unopened X1 from a private seller for $250!!!!

Had a similar story with wiiu earlier this year, which I snagged for $150!

Seriously as consumers you gotta love it. If Sony wasn't kicking their asses these would have cost me a fair amount more, but now I get to have all three. Mario and Sunset in the living room and Infamous in the bedroom.

For the record; I've had a PS4 since launch and would argue that it's by far the best system of the three despite slightly underwhelming holiday software.
 
They're a killer deal at the moment, I wonder how much this will disrupt Sony's momentum in the states. Should be interesting to see. MS in theory should dominate this holiday season.
 

Northeastmonk

Gold Member
I played the Halo games up until this collection, so it's not a big deal if I don't get the MCC.

There still needs to be an IP that's going to establish itself. All I see is the same thing I saw on the last two gens at the moment and this is leading up to Halo 5's launch. I was all in for the last two launches for the Xbox, but I'm really having to put things in a different perspective to want to go out and buy an XBox One at this point in time. Halo is amazing and I'd own the MCC without owning the console, but it's not a new experience. It's the same games I've paid full price for, but they look better and their servers are up.

I was thinking of taking advantage of the $350 deal with the MCC, but I'm still skeptical. I really enjoy my PS4 and it hasn't been a problem at all this gen. I've always been a PS gamer, but I've owned the XBox. I think it just came down to who I really wanted to support.
 

benny_a

extra source of jiggaflops
Gotta say as a consumer I love this whole Xbox on the ropes thing. Was able to pick a brand new unopened X1 from a private seller for $250!!!!
Publishers of new-gen games must also be happy about Microsoft being this willing to switch back to razor and blades for their system after not starting that way.
 
That's my combo, except swap the AssCreed bundle with SSO and X1 version of CoD with PS4. If the SSO bundle suddenly becomes widely available and produced after the holidays I'm gonna be pissed.
Pretty sure the SSO bundle is still limited. If I could get it with FH2 and MCC for a great price here I would have jumped on board!
 

Northeastmonk

Gold Member
While MS is preoccupied with USA, Playstation is mopping up the rest of the world.

Xbox is a dominant western console. It sells in countries that don't necessarily have a culture of gaming behind them. Japan and China have an already established market.
 
i'm guessing that's because they don't make the most profit overseas?

or that they just gave up on the rest of the territories

The Playstation brand is far stronger in Mainland Europe than the Xbox brand as shown by the PS3 outselling the 360 there and helping to get the PS3's WW shipments on par with the 360's although where both sit now is a bit murky.

With the PS4/XB1 though, all signs and measures so far put PS4 outselling XB1 by far larger margins than the PS3 outsold the 360 relatively of course

video gaming culture is pretty much north america and europe now ain't it?

Console gaming is primarily a NA and European endeavor now. Mobile gaming is everywhere, League of Legends, DOTA2, etc. are everywhere
 

stryke

Member
i'm guessing that's because they don't make the most profit overseas?

or that they just gave up on the rest of the territories

There's a myriad of reasons why Xbox doesn't resonate as strongly in other countries like it does in America but that's not the reason I brought it up. It was more to address your doubt that PS can maintain a 2:1.

You talked about "everything microsoft has done and will do". Well, most of that has been in America and that's why it's not unfathomable that PS retains the 2:1 ratio. Remember, PS3 being the loser of last generation still managed to ship over 5 million units in the holidays. It should easily accomplish more as the market leader.
 
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