It says what, that the game is relatively unknown? The embargo just lifted, there's probably others still writing their pieces.
If they're still taking their time writing it now that just means they don't think this game is worth rushing for to get the hits.
http://www.eurogamer.it/articles/2015-07-13-until-dawn-sesso-bugie-seghe-circolari-anteprima-prova
http://www.pcgames.de/Until-Dawn-Sp...rfilm-aber-ohne-Heavy-Rain-Qualitaet-1164117/
http://www.spaziogames.it/recensioni_videogiochi/console_playstation_ps4/18040/until-dawn.aspx
http://www.gamereactor.eu/previews/329884/Until+Dawn/
http://www.bild.de/spiele/spiele-vo...til-dawn-der-blanke-horror-41758090.bild.html
http://www.golem.de/news/until-dawn...er-toedlichen-entscheidungen-1507-115192.html
http://www.gameblog.fr/news/51977-until-dawn-crises-cardiaques-en-prevision-sur-ps4-impression
http://www.jeuxvideo.com/preview/434075/until-dawn-8-ados-et-un-sadique-sont-dans-un-chalet.htm
http://multiplayer.it/articoli/153129-until-dawn-lhorror-estivo-di-playstation.html
http://www.meristation.com/playstation-4/until-dawn/avance-juego/2000295/2072670
Yeah, I'm not multilingual.
To be fair, most media outlets are probably still digesting all the stuff from Comic-Con.
That is true.