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Nintendo Switch Super Bowl Commercial

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RPGam3r

Member
I find Nintendo's "examples" of Switch use ridiculous.

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Who's going to do this. Who.

I'll play Switch outside. Already have plans with co-workers, and for 1-2-Switch it makes sense. I plan on doing the same with my daughter. Playing games and getting outside having fun, who doesn't want that?
 
D

Deleted member 752119

Unconfirmed Member
From "Not enough kids" to "Too many kids".



NEOGAF!

It's not like it's the same people. I loved the initial reveal video for focusing on young adults and not kids. Extended cut is a bit off putting from focusing more on kids/families and 1 2 Switch/Just Dance. If Nintendo goes to hard after that market, I'll pass as I hated the Wii.
 

jmizzal

Member
They showed Just Dance 2017 and Ultra Street Fighter 2 in the extended cut version, interesting 3rd-party picks, though I would've used either Super Bomberman R, Puyo Puyo Tetris (the Tetris part would be a big attention grabber) and/or Disgaea 5 Complete for the RPG market.

But the picks do give a nice nod to Ubisoft and Capcom who have been major supporters in the past (and hopefully on Switch).

Bomberman, Puyo puyo tetris and Disgaea 5 has no where near the market as Street Fighter and Just Dance, those games are million sellers. While the others are very niche
 

Astral Dog

Member
Actually, if you look at it overall, bad advertisement and communication really is what done the Wii U in. It's name, having Wii remotes in it's ads, never giving it a real premise in what few ads were created for it. To this day, people still don't know the thing even exists.
Yeah but it was a mix of so many things from the name,the controller,games,price,etc.
Of course Nintendo spend good dollars advertising the U,it was just not possible to 'save'it
People didn't found the DS brand as toxic as Wii
 

Yukinari

Member
I still refuse to believe the majority of users will bring this to a park with them. Like a lot of people will exclusively play it at home or traveling.
 
D

Deleted member 752119

Unconfirmed Member
I'll play Switch outside. Already have plans with co-workers, and for 1-2-Switch it makes sense. I plan on doing the same with my daughter. Playing games and getting outside having fun, who doesn't want that?

I don't. I'm playing less games this year and when outside like doing something truly active. If it catches on with others, great as long as it doesn't end up being a huge focus of the library and cause me to not have enough games I enjoy to keep the system around like with the Wii.

None of that looks remotely appealing. All I want to do is just sit down and play Zelda on a TV

This. So the super bowl ad is mostly great-though I wouldn't play undocked hardly at all. Extended ad was very unappealing to me. But again, maybe it will catch on with others, and that's great as long as we get plenty of games like Zelda to go along with the casual fare.
 
But you realize the millions potential who could be interested, ideally, in the idea of a convivial gaming device to play with friends in parties...

Will be invited to go see a trailer online by 30 seconds of a lonely geek playing a zelda game from bed to toilets.

It's Nintendo fucking up their communication again. Bravo Nintendo

It's a smart ad for the launch window though. It communicates the very basics of what the system does, it focuses on the one game that 95% of day-one adopters are buying this for, and it targets the market that would be willing to shell out $300 at launch.

Ads targeting families and kids make more sense once the library has grown a bit.
 

orioto

Good Art™
I still refuse to believe the majority of users will bring this to a park with them. Like a lot of people will exclusively play it at home or traveling.

Yeah it's not like millions of people were seen looking for invisible animals in bushes in every parks on the planet 6 month ago you know.
 

oti

Banned
I still refuse to believe the majority of users will bring this to a park with them. Like a lot of people will exclusively play it at home or traveling.

I think the main idea here is to show you can really play everywhere with this. The park just makes this more clear and sure some parents will see it as a plus that their kids aren't glued to the TV all the time while playing video games.
 

Enduin

No bald cap? Lies!
But you realize the millions potential who could be interested, ideally, in the idea of a convivial gaming device to play with friends in parties...

Will be invited to go see a trailer online by 30 seconds of a lonely geek playing a zelda game from bed to toilets.

It's Nintendo fucking up their communication again. Bravo Nintendo

Do we know the 30 second spot is the one that will air during the Super Bowl? I would expect they would show the extended cut and then from there have smaller 30 second spots they show thereafter. That's what most Super Bowl ads do, one big showcase ad for the SB and then cut down versions for use after.
 

Astral Dog

Member
It's not like it's the same people. I loved the initial reveal video for focusing on young adults and not kids. Extended cut is a bit off putting from focusing more on kids/families and 1 2 Switch/Just Dance. If Nintendo goes to hard after that market, I'll pass as I hated the Wii.
Come on this is a bit premature isn't? Nintendo will target both as they always have.
Of the games they already announced most are 'core'games except for 12 Switch
 

marc^o^

Nintendo's Pro Bono PR Firm
It's a smart ad for the launch window though. It communicates the very basics of what the system does, it focuses on the one game that 95% of day-one adopters are buying this for, and it targets the market that would be willing to shell out $300 at launch.

Ads targeting families and kids make more sense once the library has grown a bit.
You said it better than I did.
 
Do we know the 30 second spot is the one that will air during the Super Bowl? I would expect they would show the extended cut and then from there have smaller 30 second spots they show thereafter. That's what most Super Bowl ads do, one big showcase ad for the SB and then cut down versions for use after.

Thread is moving fast, but on the last page there was an article posted that said that the 30-second one is the one being aired.
 

Nerazar

Member
I still refuse to believe the majority of users will bring this to a park with them. Like a lot of people will exclusively play it at home or traveling.

It won't be a majority, but I saw many, many DSes and 3DSes in Japan and I suppose some of them were also carried along to parks, forests and whereever they went for vacation.

The ad just points out to the possibility of gaming everywhere you go and I think those examples are quite nice even though they're not too realistic for everyone. That is why most footage centers around the use at home.
 

orioto

Good Art™
It's a smart ad for the launch window though. It communicates the very basics of what the system does, it focuses on the one game that 95% of day-one adopters are buying this for, and it targets the market that would be willing to shell out $300 at launch.

Ads targeting families and kids make more sense once the library has grown a bit.

That's actually stupid i'm sorry. Those people you're talking about who want to play zelda on a 300$ console.. don't need a superbowl add to do it... Superbowl adds actually reaches all the others..
 

Hattori

Banned
my only nitpick would be the Arms segment, could've chosen better casting on that one since they are positioning it as a potential e-sport
 

jmizzal

Member
How many people are gonna see this commercial, say "oh I want that!" and then get denied a preorder?

Nice commercial though.

Just a question but do non hardcore gamers even preorder?

A lot of these people will just wait til March 3rd to get it, now by then Nintendo will def need to have a lot ready.
 

marc^o^

Nintendo's Pro Bono PR Firm
That's actually stupid i'm sorry. Those people you're talking about who want to play zelda on a 300$ console.. don't need a superbowl add to do it... Superbowl adds actually reaches all the others..
Focus is important, ask Hillary. First get core gamers before thinking bigger.
 

Yukinari

Member
It won't be a majority, but I saw many, many DSes and 3DSes in Japan and I suppose some of them were also carried along to parks, forests and whereever they went for vacation.

The ad just points out to the possibility of gaming everywhere you go and I think those examples are quite nice even though they're not too realistic for everyone. That is why most footage centers around the use at home.

Thats why you saw so many.
 
But you realize the millions potential who could be interested, ideally, in the idea of a convivial gaming device to play with friends in parties...

Will be invited to go see a trailer online by 30 seconds of a lonely geek playing a zelda game from bed to toilets.

It's Nintendo fucking up their communication again. Bravo Nintendo

I'll have to agree to disagree here. That lonely geek is the person most likely to buy the console on day one. The stuff in the extended ad shows software that won't be out on day one, which would cause confusion if aired during the Superbowl. I think they did a great job of catering to the "now" and the "later" crowd.
 

TS-08

Member
I still refuse to believe the majority of users will bring this to a park with them. Like a lot of people will exclusively play it at home or traveling.

Some of you all take these ads too literally. The point is to hammer home the main concept of the device - a video game system that is both a home console and a handheld that you can take anywhere, with the ability to seamlessly switch between the two. The advertisements aren't instruction manuals for how you have to play.
 
Really good adverts. The Marking of the Switch as been really good. The extended ad made me smile all the way through.

Also nice to see Souls esq Boss titles for Zelda.
 

Nerazar

Member
That's actually stupid i'm sorry. Those people you're talking about who want to play zelda on a 300$ console.. don't need a superbowl add to do it... Superbowl adds actually reaches all the others..

Nah, it would have been worse to to the Wii and (only) show off children and party games during that event. They really want and need to get away from the Wii image and they do it well. The Superbowl is being watched by everybody, but they want to lure in young males / college grads / core users first before branching out.

Zelda is a really big franchise and it deserves the solitary push during the Superbowl.
 
D

Deleted member 752119

Unconfirmed Member
Yeah it's not like millions of people were seen looking for invisible animals in bushes in every parks on the planet 6 month ago you know.

False comparison as people already carry their phones everywhere and that doesn't come with the "nerd" stigma that playing "actual" games does.

Like I said, I work at a large, urban university. People all over campus and all around the city were playing Pokemon. Where as even on campus seeing someone with a 3DS or Vita is a rare, once every few months occurrence. And it's stereotype reinforcing as it's some nerdy kid sitting playing by themselves with multiple groups of students socializing nearby.

Not saying it should be that way, but it is what it is and probably isn't going to get better with how hyper image concious millienials are.
 
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