Yeah, irrelevant really, because my point is that the person who sees this advert and Switch for the first time, they're seeing a handheld that can connect to a TV, not a console that can turn in to a handheld. Which is the opposite of their initial reveal. That's how it plays out in this advert.
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Nintendo Switch Super Bowl Commercial
- Thread starter jbug617
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Yeah, irrelevant really, because my point is that the person who sees this advert and Switch for the first time, they're seeing a handheld that can connect to a TV, not a console that can turn in to a handheld. Which is the opposite of their initial reveal. That's how it plays out in this advert.
I don't see what you mean. Both a quick draw and a wizard duel aren't particularly difficult concepts to grasp.
LordOcidax
Member
Overall... Gaf loves Breath of the Wild, the haters are the same that you are going to find on every Switch thread, the minority.
Most of the marketing seems to be focused on young adults.
RampagingSoul
Member
I don't mind Imagine Dragons, but I think it works to get people interested since this is their new single and they are pretty popular band.
Definitely better than the generic electronic music in that How U Will Play Next ad. The music is in that ad is so grating and annoying to me. Editing is a lot better far as game footage going together with the song, a lot like the First Look trailer for the Switch back in October.
Overall, the advertising has been a big step forward compared to the Wii U.
BRocknRolla
Member
Should have ended with him waking up, reaching for the Switch again, and realizing it was gone... Along with a kidney.
You're reading a lot into this. It's a hybrid system. You can argue it's more in one way, or the other, but it's ultimately both.
Inferno313
Banned
That's probably Nintendo's audience at this point. Most kids are more into Minecraft and Mobile games. The Switch is going to have to earn back that audience for Nintendo.
arts&crafts
Member
Imagine Dragons in every commercial.
randomengine
Banned
...that is not portable.
PS4 can't compete with portability which is why Switch will do very well.
yeah true though I think the actors do a good job of showing their reaction so someone with no knowledge may not know how the winner and loser is decided but they'll know that there is a clear indicator. honestly I don't think conveying the intricacies of 1, 2, Switch is going to do them any good anyway but maybe that's just me.
Okami Haundo
Member
I think you have that switched around... The ads that air during the Super Bowl are usually 30 seconds in length. The "extended" versions are meant to be played later and/or online when the air time isn't as expensive.
Here's an article that estimates a 30-second spot will run between 5 and 5.5 million dollars! I don't think Nintendo or other companies want to double or triple that price.
http://www.si.com/nfl/2017/01/26/super-bowl-commercial-cost-2017
Simo
Member
Can only air 30 seconds per the guidelines for these Super Bowl ads unless you want to spend more money and it's a cool $5 million just for 30 seconds.
It was a great ad though for Zelda and the Switch. As someone not on the Switch bandwagon, it was a cool way to show off the new Zelda and console and it's portability without cringe of the other promos I've seen of the Switch. lol
randomengine
Banned
Splatoon will be a better game to advertise to the sporting crowd. Football fans love paintball.
Not bad, but there are 2 things i don't like:
1)the guy not even wakes up and it takes the switch to play it, i don't think parents will like this idea.
2)betting everything on Zelda is an error imo, it may be the best game of the world, but not even the best game of the world appeals to everyone, showing other games would have been better, especially third party ones, and let's not forget that Zelda isn't even an exclusive!
1)the guy not even wakes up and it takes the switch to play it, i don't think parents will like this idea.
2)betting everything on Zelda is an error imo, it may be the best game of the world, but not even the best game of the world appeals to everyone, showing other games would have been better, especially third party ones, and let's not forget that Zelda isn't even an exclusive!
jabberwocker
Banned
LOL, I may have you beat.
Pick up switch at gamestop at midnight,
Drive two hours to Reagan in DC
6 am flight to Miami,
then leave for overseas couple hours after getting to Miami..
Inferno313
Banned
See: all those vaguely porny godaddy ads that urge you to go online to see the extended version, as if they've got some T&A waiting for you.
That Damn Kid
Member
Your avatar is oddly appropriate for this reaction, lol
That's where i'm pessimistic (or realistic) about the state and popularity of nintendo ips.
Things have changed. Zelda is a core gamer ip, for nintendo fans. hey, if i read all the messages above, you would think zelda alone is such a killer app, then why did Gamecube and WiiU tanked ?
I think you have a group of people (that can be large, but they already know) that play all zeldas. And i think you have an other group who think zelda is a dated ip that never evolves.
Probem is i have people here telling me "hey the message is clear, there is a new Nintendo console and there is a zelda on it". If that message was so strong, Nintendo wouldn't be in the situation they are...
See, that's the whole problem here, with Nintendo fans.
You think threads full of zelda lovers loving zelda means every gaf loves zelda
People buying zelda games love zelda yes. Indeed. Doesn't mean it's the right tool to expand. Let's be clear i think that zelda is actually suepr modern and if people new everything it does, it could reach new grounds. I do think that, but i don't think it's appearing in adds unfortunately. The game should have associated a new philosophy with a entirely different look. For people who don't know about it, it's still the same thing all over again and it doesn't look like uncharted 4.
it's both of those things though. the "main" use of the system will be defined by each individual person. some will see it more as a console that they can take with them, some will see it as a handheld that can connect easily to their tv. that's kind of the point. it doesn't need to be one thing over the other because it's both.
Jeevesmeister
Banned
I miss Karen.
Version 3.0
Member
The short ad is on point. Simple and effective. Good for them.
The long one...well, let's just say I'm glad that's not airing instead.
The long one...well, let's just say I'm glad that's not airing instead.
Inferno313
Banned
Ironically, I don't think you'd meet a single "hipster" who would genuinely say they like Imagine Dragons.
It's generic radio-rock.
Calm Mind
Member
I feel like they left out the stuff they should have shown in the commercial from the extended trailer.
If they are looking to regain the Wii audience Zelda is not going to do it. Its the functionality/portability/controllers and the games like Arms and 1 2 Switch that will get the casual gamers/families to purchase it imo.
If they are looking to regain the Wii audience Zelda is not going to do it. Its the functionality/portability/controllers and the games like Arms and 1 2 Switch that will get the casual gamers/families to purchase it imo.
BRocknRolla
Member
Ha, you're wrong. These guys are way too mainstream to be trendy and hipster. Like it or not, they're a band that people will recognize.
Well, yeah, generic radio-rock. That's what I meant.
That's basically what will happen. We'll see more of the portions of the extended version as separate commercial cuts on local TV. That's really nothing new in advertising.
We don't really know what happens behind the scenes. A lot of companies bid for commercial spots on Super Bowl. Maybe they only got 30 seconds because slots are pretty much fully booked? Maybe it's more expensive than last year that they don't bid for much longer air time? Maybe they just decided to use only 30 seconds to introduce the Switch on the big stage then make different versions of the commercials on TV networks at a later time? Who knows, but at the end of the day having a Switch commercial on Super Bowl regardless of content is a pretty big marketing move.
No, you're missing my point. Of course I know it's both of those things.
I'm talking purely of their marketing strategy on this commercial.
They've chosen showing it this way around of handheld first then console second for the Superbowl Switch/Zelda TV commercial, which is a pretty big deal given it's the opposite of Nintendo's original stance of 'console first, handheld second' and reveal.
Actually, in the extended commercial it looks far more console-y as they show 1-2 Switch too, but if I'm understanding correctly, it's the first shorter one that'll be shown during the Superbowl.
That's true, but while I appreciate their effort to get the casual audience, I would still say that it's too late to bank on them only. I like the concept of 1, 2, Switch!, but I don't think it will be a milestone of sales or gamedesign.
Nintendo saw that many people in Japan bought Wii Sports for $50+ along with the system and that's why they're aiming to try that in the West as well.
For the device itself, I think that it's a better and more organic way to grow the customer base by providing different messages to different audiences and to time those messages accordingly. At launch, Switch will have to be sold to the enthusiasts. After some months, more and more people will be added to the mix with games like MK8 or Splatoon 2. Then, and only then, they may try to set up a bundle with a more casual game to sell it to the masses. Right now, the device is being carried by Zelda only. Focusing on anything else would dillute the messaging until now.
The Switch is casual-capable, yes. But it is not there yet with the price and the software. However, if the gamer has family and if they can use his/her device for their own parties etc. everybody wins.
The first point may make sense but considering the fact that Nintendo's got an extensive, easy-to-understand parental control video any parent who does research (i.e. ones who worry about this sort of thing) will see that they can control their kid's playtime well.
The second point I can't agree with. First, Zelda is THE big game at launch, the vast majority of day-one buyers will be getting that and it's also, outside of Mario Kart and maybe Street Fighter, the most well-known IP Nintendo has for the Switch in 2017. For a 30 second ad you wouldn't have any time to introduce other games as well as the extended one does. Second, the Wii U version might as well not exist; the console itself is literally not in production anymore and people who own a Wii U aren't exactly numerous. As far as advertising and the general public is concerned Zelda is a Switch exclusive.
jabberwocker
Banned
Yeah they would have had to get in pretty early to get 90 second block together. the extended is 101 seconds but the could have cut 11 sec.
NOLA_Gaffer
Banned
The biggest issue with the Super Bowl ad is that it doesn't show off the detachable joycons, joycon grip, kickstand, individual controllers for multiplayers and so-on. As it is it just looks like a tablet that can connect to a TV...not exactly revolutionary.
D
Deleted member 752119
Unconfirmed Member
Which is totally non-hipster. Like a hipster would actively trashy that stuff while praising whatever indie artist they listen to that you haven't heard of to show their superior tastes.
I think I'm an outlier, but at my my last two jobs, we'd play battlefield (2142 this was in 06-07, then we moved to 3) on lunch or after worrk, as well as Halo, Counter strike, diablo 3 and league of legends.
In college, we played a lot of DDR, 8 player halo, 8 player double dash, Pac Man VS, and even crystal chronicles (senior year was such a fun year!).
Even now at a smaller company (there is only 7 of us), me and the guy i share an office with play games on lunch (he plays some mobile game, I'll play something on steam like transistor or a match on LoL), so I'll definitely be bringing my Switch to work.
There have been plenty of parties where people are playing games like just dance and wii sports, so I can even relate to that.
When i went to see the first silent hill movie, We got 8 player mario kart DS going in the theater (i only knew one person out of the other 7 players), and it was glorious.
So while these scenarios seem very unrealistic, I can say this stuff DOES really happen in the real world.
jabberwocker
Banned
What? They had a few not great quarters but are way better off than sony.
you're missing my point
it's both
showing it as a handheld first or a console first doesn't matter because it's both and they showed both of those things. if they had only shown one side of the equation and not the other you'd have a point but you don't because they showed both and it's both.
Mass Effect
Member
More like has Imagine Dragons had a hit since "Demons"?
Oh nevermind, I forgot they did Sucker for Pain.
I think you're just giving it too much meaning lol.
It's still an either/or device. Like a half-empty/half-full glass.
CrazyHorse
Junior Member
I don't like the extended version, it's got kids and older folks and too much waggle. They need to stick to youth. The kids will come later.
Most people don't know the difference between the Joycons and Wii remotes. They may think that the former are just as poor as the latter.
If Nintendo want to promote motion controls then they need to educate people about how the technology has improved. Everyone has already tried Wii, Kinect etc.
Most people don't know the difference between the Joycons and Wii remotes. They may think that the former are just as poor as the latter.
If Nintendo want to promote motion controls then they need to educate people about how the technology has improved. Everyone has already tried Wii, Kinect etc.
You can't do that in 30 seconds. Not effectively, at least.
But while I agree that the console has more features, I would still say that they start off nicely. All the things you say should be discovered later on, either locally in the store with demo units or with extra ads which will air on TV. It's a good basis of understanding, even though they left out the "revolutionary" features in that clip.
That is a NICE ad !
Also they are totaly marketing as a handheld first
No ... the actual tv ad is the 30 second one with only zelda.
Nobody will see SF2 on the TV =/
Also they are totaly marketing as a handheld first
No ... the actual tv ad is the 30 second one with only zelda.
Nobody will see SF2 on the TV =/
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