Okami Haundo
Member
I'd agree with you if their message was "pre-order now", but it isn't. The ad says "this is out on March 3rd". If they don't have enough general stock on March 3rd, that'll be the real issue.
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Nintendo Switch Super Bowl Commercial
- Thread starter jbug617
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I'd agree with you if their message was "pre-order now", but it isn't. The ad says "this is out on March 3rd". If they don't have enough general stock on March 3rd, that'll be the real issue.
For about 10 minutes. Once.
Crazyorloco
Member
IT'S DANGEROUS TO GO ALONE
Nice nod to the old games...
Nintendo is knocking it of the park with marketing. This is the perfect storm.
shouamabane
Member
They won't. The question is really April at this point.
Because it was
That's why Nintendo is pushing 1,2 Switch as the next Wii Sports, the only problem is that this excuse of a game costs $50 lmao
So the cost of an ad during the Super Bowl this year is $5 million for 30 seconds. This obviously does not count the cost of producing the ad itself. Just saying...
You're right about it being the killer app. But it wasn't just the killer app at launch, it was the killer app for the whole time the Wii was popular.
I don't think the Switch has a shot at being another Wii. But then again, I don't think any future console has that kind of shot. At this point, we know what the Switch is and what it is not. Nintendo should focus on pushing what it is--a dedicated gaming experience that you can bring with you--and not what it isn't.
Sword Of Doom
Member
This is the kind of messaging I was expecting during the conference. A console you can take with you anywhere. That's what sold people on the reveal video as well. The joycon focus just doesn't do it for me
No, they aren't. Not everyone who likes Nintendo is an avid enough gamer to follow gaming news at all and, even if they knew about BotW already, they might not know its release date or the fact that it's being released on the Switch. The majority of those who are into games in general need to, just like in every other medium, be told of new things coming out by way of marketing.
The Wii U is nothing in the VAST majority of people's eyes, it might as well not even exist. You likely won't even be able to buy a new Wii U come March 3rd, how would it have any impact on sales from the types of people this Super-Bowl ad is targeted towards?
As for showing as much as they could, it's only a 30 second trailer, you can't get anything close to a good amount of games shown off properly in 30 seconds. The trailer shows off the main concept of the Switch, a big, action-focused launch title with a well-known name, the names of both the game and the console and their shared release date. It's enough to garner interest which is entirely what commercials are for, if you want a full run-down of a product you're looking for an infomercial instead.
Problem is, most folks don't really care for a console that you can take with you. I think the better approach would be to just focus on the games.
People still carry around other devices that could easily be handled by a phone.
Given the size of the switch itself, it isn't going to be that much of a hassle to slide it into a bag/briefcase/purse and have it ready to play between breaks at work/between classes/etc. This is something people already do regardless, and the fact that you can now slide the controllers off and instantly have multiplayer for some games without having to lug around extra controllers means there's even more incentive to take it around with you if you have people that would up for playing.
Barry Burton
Member
TP got a lot of people in the door Day 1, though, that Wii Sports probably wouldn't have. Because Wii Sports was packed in, this helped it spread via word of mouth.
For what it's worth, that's about how much Wii Sports was sold for in markets where it wasn't a pack in. It still sold well.
It might not sell crazy well up front, but it could explode with the right word of mouth.
Reggie has been very, very clear that they're aiming this console to the "active gamer" in its first year. Probably as an effort to attract Western third parties to the platform.
We don't know if there is a Wii Sports like experience for NS in thee pipeline.
Aaronrules380
Member
It was in the switch presentation trailer, though this is the first we saw its name
Not really a false comparison. I was in Italy when PoGo released, and I came back to SoCal a week later. It was everyone playing. all age groups fairly well represented (early teens probably the least and adults 25ish-35ish represented the most). You realize that the ad focuses primarily on people commuting, traveling, and working, and doing chores.. right? People... adulting. Even the scene with little kids in it looked like a young adult supervising a bunch of kids in almost a day care setting. They never once showed the nuclear family like Nintendo have always done.
Your anecdote is contrary to everything I've seen on campus (I live next to one). People are on their phones, but that's also a very large streetpass community.
Sectorseven
Member
Not even factoring in the cost and carrying another device, buttons vs. no buttons is inherently more complex. We've had portable and relatively simple console games that were party oriented for years, but there's a reason the Wii didn't last and charades has.
The Hermit
Member
IT'S DANGEROUS TO GO ALONE
Nice catch
……forgetit
Member
In the switch reveal from last year.
SmokedMeat
Gamer™
That's the thing. What happens when people ask what games does it have?
None of today's hottest games are on it.
Okami Haundo
Member
Yeah... I'll be absolutely blown away if 1 2 Switch isn't a pack-in by Fall. It seems to me that Nintendo just realized the "casual" market won't be buying a new console in March. From there, they might as well just see if people will pay $50 for it on day one.
If this were launching in the Fall I have no doubt it my mind that 1 2 Switch would be a pack-in.
SinCityAssassin
Member
I'm into it.
Mister Wolf
Gold Member
It's gonna be a great successor to the 3DS.
don't think Nintendo is positioning 1, 2 Switch like that. NoA kind of, sort of is but you don't see that happening in other markets.
But if you notice in the extended ad, it's a tween and his dad and 20 year olds playing the game. Not necessarily outside of the active gamer demo.
1, 2 Switch is more for the social gamer, not the non-gamer. At least that's how it's being aimed and likely how they justify the price.
The problem is that once people see this ad during Super Bowl this sunday, it's going to be even more difficult to preorder one, hah. But yeah hope they can manage to have plenty of stock on day one and get a Switch without problems since this was this ad's message in the end.
Megatron
Member
I was expressing my opinion. Maybe you should try not to disuade people from expressing themselves.
Not bad at all. I've loved the branding and overall design and aesthetic of the console from the start, and the ad matches that. Showing fun kid friendly games, but not needing to make the adverts so kiddy it feels like it's a toy.
I really want this to be a success, because I want one and I want the best mix of games on there. I hope Nintendo really work hard to get the system doing all the sorts of things it is more than capable of. I do hope they get a good app ecosystem on this thing. Let mobile developers port over appropriate games and lifestyle apps.. (unlikely but I would love for background music support and get Spotify, Google Music etc on there). This thing has so much potential, I hope the launch months relative scarcity is not an issue for long!
I really want this to be a success, because I want one and I want the best mix of games on there. I hope Nintendo really work hard to get the system doing all the sorts of things it is more than capable of. I do hope they get a good app ecosystem on this thing. Let mobile developers port over appropriate games and lifestyle apps.. (unlikely but I would love for background music support and get Spotify, Google Music etc on there). This thing has so much potential, I hope the launch months relative scarcity is not an issue for long!
friskykillface
Banned
just about every superbowl commercial gets uploaded before the superbowl now
last year had just about every commercial because they are scared of leaks I guess
D
Deleted member 752119
Unconfirmed Member
My main point was people didn't have to spend a cent to play Pokemon Go. It was a free game on a device they'd already owned. You wouldn't have seen hardly anyone playing if it was a 3DS game where you had to go around and capture Pokemon in public.
Re: campuses, maybe 3DS is just less popular in the US. I took mine to campus a several times to try and get street passes on days I was teaching large classes and walking all over campus. This was around N3DSXL launch in the US. I usually only got 1 or 2. Think one day I got 5 as the max. And this is an urban campus with over 30,000 full time students and isn't he middle of a big city with lots of non-students around.
Even most days I got street passes, I never saw anyone playing them in the student center dining area, library plaza etc. where students congregate.
But like I said, who knows if Switch will have more appeal and be used often in public. I'm very skeptical. But despite being around millienials regularly, I make no claims to understand the things they're interested at all and feel way bigger a generation gap between them and me at 38 than I probably should.
This is hilarious.
I'm so uninterested that i have it preordered.
It's amazing how you can see an add about someone not dropping the game for one second being about people who have shit going on... Yeah real people have shit going on so they play a game at some point in the day, not all the time everywhere lol..
i think we've been living in it. the pokemon 20th anniversary ad was the kickoff. the only hiccup so far has actually been the switch presentation, which was awkwardly handled outside the video segments (let's all kill conferences together), and some disappointing news about the platform (paid online, small launch lineup, 1 2 switch not being a pack-in title).
zelda at e3, pokemon go being a success and proving iwata's strategy correct, the initial switch reveal and the continuing good vibes about the platform, the nes classic turning into a hot holiday item - people are out of the period of time when they were worn out by the wii.
RobFox64tm
Member
Lighten up, dude. I only kid.
We don't agree that's clear, how can a non existing wiiu being a good thing? Do you think that those who deny the wiiu will buy switch at day one? Also those who don't know about the wiiu that will search for Zelda will inevitably know about the wiiu because Zelda is coming for it too.
Don't underestimate people, the vast majority of those who bought a wii didn't buy a wiiu for a reason while the ps4 has really high sales for the same reason, the reason is the lineup, neutral people want consoles with lots of games, that's the reason why the first thing that Nintendo should do is to convince people that Switch is getting lots of games.
Putting other games in that 30 second trailer is easy, cut the bed scene and use the remaining time to show 1 or 2 seconds of Mario, 1 or 2 seconds of Skyrim and so on.
captmcblack
Member
Great commercial. I'm glad it's in the Super Bowl - and I hope they were smart enough to make sure it plays on Youtube/mobile and on TV as well. If they want Switch to do well, they've got to keep advertising like this.
Immaculate
Banned
the long one makes me think people are just gonna confuse it for another wii
Davey Cakes
Member
That commercial hit all the right notes considering they're focusing on one game and only have 30 seconds. Nice.
Because, come March 3rd, it will be 100x more convenient to buy a Switch and Zelda than buy a Wii U and Zelda. Zelda Wii U only matters to people who already own a Wii U. Zelda isn't going to somehow cause a surge in used Wii U sales.
The PS4 launched with literally 2 retail games that weren't cross-gen; Killzone and Knack, yet it managed 4m sales in its first month; this is despite, of course, the PS3 and Xbox 360 vastly outnumbering the Wii U in terms of sales.
And you'd end up with a poorly edited trailer that doesn't have time to show off the console because it's too busy showing a sizzle reel of random games. There's a reason the extended cut is more than a minute long and it's because those games need at least a few seconds of establishment before you get what they're going for. The original Switch trailer was the length of an entire song and showed a grand total of... 6 different games.
Selling consumers on the experiences they can have in March is a little more... Representative of the product than selling them on experiences they can have later. Besides, they have other marketing material for that.
If, as you say, people are going to research beyond this commercial, they will absolutely find the marketing materials for those other games.
Milly Osworth
Member
Impressive ads!
The Horror the horror
Banned
I'll say it...
I regret not preordering now.
I regret not preordering now.
No.
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