Quite. My crushes are more romantic in nature, actually. The heart pain type. Ultimately, they've gone on for shorter and shorter periods in time... eventually I'll not have crushes (hopefully).
Developing better standards can go a long way. I don't mean to hold out for someone perfect, but even practical standards can keep the intensity of a crush low.
For example, in the past I've had too many women who were very engaging and pull me in closer, yet then start acting strangely when we have developed some connection and intimacy. Well, I am no mind reader and I don't like dealing with women with such low confidence that they can't say what they want even when asked. So that's a quick turnoff, as well as something that keeps me from getting too excited about a woman just because we initially hit it off well. Some play games, and some
only like the game, but I don't. I like confident transparency and a practical approach to romance and don't like women who can't handle it.
Some guys seem to need something that will moderate their expectations/excitement before it even gets that far. I have a friend who goes crazy for girls before he is even really close to them. I tell him it doesn't make sense because ultimately, the type of girl he wants is the type who will like him, so he shouldn't invest himself so deeply before he knows that she meets that basic standard. This hasn't gotten through to him, because apparently he likes to admire his concepts of what a girl might be like, only to be disappointed by how she really is in the end.
You can certainly come to admire a person for who they are after you have truly come to know them to a decent extent, yet well before any romantic pursuit, so crushes are possible. However, I think a lot of crushes simply come from filling in the blanks of your knowledge of a person with ideal traits. If you hold standards, it puts you in a more evaluative mindset and you wait for those blanks to be filled in by reality rather than assuming. It makes you less excitable about romantic prospects but more certain when you find something good..